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Trempealeau, WI
Generally Investor Friendly
Local STR Agent
Local STR Agent

Yes, short-term rentals are explicitly allowed in Trempealeau, Wisconsin. However, the Village operates a dual licensing system that significantly impacts your operational flexibility and revenue potential.
Important: The Village has recently implemented mandatory licensing requirements as of July 1st, 2024. All Tourist Rooming Houses (short-term rentals) must now be licensed by the Village to avoid significant operational restrictions.
Trempealeau hosts earn a median $22,387/year with $152 ADR and 54% occupancy.
Top performers pull in $30,856+ per year.
See the full Trempealeau market breakdownPre-Application Planning (Before June 1st deadline)
State Licensing Application
Village License Application (Recommended)
Insurance and Liability Setup
Operational Setup
Noise and Nuisance Controls
Pet Regulations
Occupancy Limits
Prohibited Accommodations
Property Management
Insurance Requirements
Guest Registration
Parking Requirements
State Registration: County Health Department handles state licensing for Tourist Rooming Houses
Tiny Home Regulations: County allows tiny homes, but regulations vary by municipality
Definition: Tourist Rooming House defined as residential dwelling rented for fewer than 30 consecutive days (Wis. Stat. Sec. 66.0615 (1)(dk))
State Licensing: Required registration through county health departments
Occupancy Standards: Wisconsin Administrative Code § ATCP 72.14vvvv sets maximum occupancy limits
Tax Requirements: Quarterly room tax reporting required
Address: 24455 3rd St, Trempealeau, WI 54661 Phone: (608) 534-6434 Fax: (608) 534-6280 Email: info@trempealeauwi.gov Website: https://www.trempealeauwi.gov/touristroominghouse/
Office Hours:
Planning & Zoning Department:
Clerk's Office:
For State Licensing:
Municipal Code: http://ecode360.com/TR3174 Ordinances: https://ecode360.com/TR3174/documents/Legislation Village Officials: https://www.trempealeauwi.gov/village-officials/
This guide provides comprehensive coverage of Trempealeau's STR regulations as of 2024. Given the recent implementation of mandatory licensing requirements, investors should act quickly to ensure full compliance and optimal operational flexibility.
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Trempealeau is a small village in Trempealeau County, Wisconsin, perched on the east bank of the Mississippi River in the heart of the Driftless Area, a region of the Upper Midwest that escaped the flattening effects of the last glaciation and is known for its dramatic bluffs, coulees, and river valleys. With a population of roughly 1,600 residents, the village has a quiet, historic character, its tidy streets and 19th-century buildings reflecting its origins as a steamboat stop and logging town. Today it is best known as a gateway to outdoor recreation on the river and in the surrounding bluffs, and as a stop for cyclists traveling the Great River State Trail. Trempealeau sits about 20 miles northwest of La Crosse, Wisconsin, the nearest major city, and roughly 150 miles southeast of Minneapolis–Saint Paul.
Just north of the village, Perrot State Park is the headline attraction of the area. Wrapping around the confluence of the Trempealeau River with the Mississippi, the park encompasses more than 2,700 acres of woodlands, wetlands, and steep bluffs, including the iconic 425-foot Trempealeau Mountain, which can be reached by a roughly 1.5-mile climb to a scenic overlook. Visitors come for hiking, camping, cross-country skiing, and the views across the river into Minnesota. It is a particularly strong draw in fall, when the hardwood hillsides turn color.
A short walk or bike ride from the village leads to the Great River State Trail, a converted rail-trail that follows the Mississippi for about 24 miles between Onalaska and Marshland, passing right through Trempealeau. The flat, crushed-limestone surface makes it a favorite for cyclists, joggers, and winter fat-tire riders, and it connects travelers to the larger state trail network that extends north toward Eau Claire.
Just across the river in Minnesota lies Winona, a small college town of about 27,000 set beneath bluffs that mirror the ones on the Wisconsin side. About a 25-minute drive from Trempealeau via the interstate bridge, Winona offers museums, historic architecture, a riverside park system, and a lively Main Street that gives visitors an easy day-trip option. To the south, the larger city of La Crosse, roughly a half-hour drive away, anchors the region with a historic downtown, the University of Wisconsin–La Crosse campus, and a string of riverfront parks and bluffs popular for hiking and sunset watching.
For owners of short-term rentals, Trempealeau is a compelling base precisely because of its smallness. The village itself offers a relaxed, walkable setting with a handful of restaurants, taverns, and riverfront access, while Perrot State Park, the Great River State Trail, and the broader Driftless landscape deliver the kind of natural amenities that drive year-round bookings. Its position between La Crosse and the Minnesota border also makes it a convenient overnight stop for road trippers, cyclists, and leaf-peepers exploring the Upper Mississippi valley.
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