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Port Washington, WI
Generally Investor Friendly
Local STR Agent
Local STR Agent

Short-term rentals ARE ALLOWED in Port Washington, WI. The city operates under a low-regulation environment for STRs, with primary oversight at the state level through the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP). While Port Washington does not have specific municipal STR ordinances, operators must comply with Wisconsin state regulations governing tourist rooming houses.
Port Washington hosts earn a median $34,039/year with $218 ADR and 61% occupancy.
Top performers pull in $45,438+ per year.
See the full Port Washington market breakdownBegin by securing a Wisconsin tourist rooming house license from DATCP. This license is required for operating short-term rentals offering sleeping accommodations to tourists or transients for pay.
Ensure your property meets all applicable building, fire, and safety standards as outlined in state regulations.
Address:
2811 Agriculture Dr.
P.O. Box 8911
Madison, WI 53708-8911
Phone: (608) 224-5012
TTY: 711 or (800) 947-3529
Licensing Questions:
Phone: (608) 224-4923
Email: datcpdfslicensing@wisconsin.gov
General Questions:
Email: datcpdfrsrec@wisconsin.gov
Website: datcp.wi.gov/pages/programs_services/touristroominghouses.aspx
[Note: Specific contact information for Port Washington city licensing was not provided in the source materials]
Based on current data, Port Washington demonstrates:
The low-regulation environment provides operational flexibility, but operators must stay informed about potential future municipal ordinances as other Wisconsin communities have begun implementing STR-specific regulations.
Given the current regulatory framework, successful STR operations in Port Washington should focus on:
This guide is based on available information as of the provided sources. STR regulations can change rapidly, and investors should verify current requirements with local authorities before making investment decisions.
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Port Washington is a small city in Ozaukee County, Wisconsin, perched on the western shore of Lake Michigan about 25 miles north of Milwaukee. With a population of roughly 12,000, it has the feel of a working harbor town that has retained much of its 19th-century character, and it is best known for its charter fishing fleet, restored downtown, and Lake Michigan lighthouse. It serves as a quieter, lakefront alternative to Milwaukee for visitors who want small-town charm within easy reach of a major metro area.
The Port Washington Lighthouse is the town's signature landmark, a white brick tower on the lakefront that has guided vessels into the harbor since the 1860s. Visitors can climb the tower during seasonal open hours for panoramic views of Lake Michigan and the harbor, and it sits just steps from the city marina and surrounding lakefront parks. Interpretive materials and a small gift shop round out the visit for those interested in the area's maritime history.
Downtown Port Washington centers on a compact, walkable grid of 19th-century brick buildings housing locally owned restaurants, coffee shops, brewpubs, and galleries, with views of the harbor from nearly every block. The downtown's most distinctive feature is the city's antique streetcar, which carries visitors along Grand Avenue on summer weekends. The marina, charter fishing boats, and a handful of public lakefront beaches all lie within a short walk of the main commercial streets, making it easy to enjoy the waterfront without a car.
A few miles north of the city, Harrington Beach State Park offers more than a mile of Lake Michigan shoreline, a campground, and wooded hiking trails just inland from the bluffs. It is a popular spot for swimming, picnicking, and watching sunsets, and is about a 10-minute drive from downtown Port Washington.
Port Washington's appeal for short-term rental investors lies in the combination of its lakefront setting, walkable downtown, and proximity to Milwaukee. Guests are drawn by the harbor, the lighthouse, charter fishing, and the natural beauty of the Lake Michigan shoreline, while day trips into Milwaukee and surrounding Ozaukee County communities provide year-round activity. This blend of small-town character and easy access to a major metro area makes it a versatile base for a short-term rental in southeastern Wisconsin.
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