Port Washington, WI

  • Overview
  • Performance
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Key Performance Metrics

Market snapshot

Performance indicators for the Port Washington short-term rental market based on reliable data.

Listings

80 / 130

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$34,039

Middle-Earners Revenue

Occupancy

61%

Middle-Earners Occupancy

Home Value

$394,210

Median Home Sale Price

Top Earners

$73,250

Top-Earners Revenue

Port Washington

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Port Washington.

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B

Generally Investor friendly

Port Washington Regulations

Port Washington permits STRs under a low-regulation municipal stance, relying on Wisconsin’s DATCP tourist rooming house licensing (annual $110 + $300 one‑time pre‑inspection) and standard tax/insurance requirements. No city‑specific caps or bans exist, with only general zoning/safety rules applying, making compliance straightforward while still requiring state permits and taxes.

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About Port Washington

Port Washington is a small city in Ozaukee County, Wisconsin, perched on the western shore of Lake Michigan about 25 miles north of Milwaukee. With a population of roughly 12,000, it has the feel of a working harbor town that has retained much of its 19th-century character, and it is best known for its charter fishing fleet, restored downtown, and Lake Michigan lighthouse. It serves as a quieter, lakefront alternative to Milwaukee for visitors who want small-town charm within easy reach of a major metro area.

The Port Washington Lighthouse is the town's signature landmark, a white brick tower on the lakefront that has guided vessels into the harbor since the 1860s. Visitors can climb the tower during seasonal open hours for panoramic views of Lake Michigan and the harbor, and it sits just steps from the city marina and surrounding lakefront parks. Interpretive materials and a small gift shop round out the visit for those interested in the area's maritime history.

Downtown Port Washington centers on a compact, walkable grid of 19th-century brick buildings housing locally owned restaurants, coffee shops, brewpubs, and galleries, with views of the harbor from nearly every block. The downtown's most distinctive feature is the city's antique streetcar, which carries visitors along Grand Avenue on summer weekends. The marina, charter fishing boats, and a handful of public lakefront beaches all lie within a short walk of the main commercial streets, making it easy to enjoy the waterfront without a car.

A few miles north of the city, Harrington Beach State Park offers more than a mile of Lake Michigan shoreline, a campground, and wooded hiking trails just inland from the bluffs. It is a popular spot for swimming, picnicking, and watching sunsets, and is about a 10-minute drive from downtown Port Washington.

Port Washington's appeal for short-term rental investors lies in the combination of its lakefront setting, walkable downtown, and proximity to Milwaukee. Guests are drawn by the harbor, the lighthouse, charter fishing, and the natural beauty of the Lake Michigan shoreline, while day trips into Milwaukee and surrounding Ozaukee County communities provide year-round activity. This blend of small-town character and easy access to a major metro area makes it a versatile base for a short-term rental in southeastern Wisconsin.

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