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Medford, WI
Generally Investor Friendly
Local STR Agent
Local STR Agent

Short-term rentals are explicitly allowed in Medford, WI, but with zoning and licensing requirements that vary by district. The City of Medford Zoning Code defines "short-term rental" as a residential dwelling offered for rent for fewer than 29 consecutive days (Section 2.2, #46). STRs are permitted as follows:
State and county health regulations, enforced by the Taylor County Health Department, also apply.
Medford hosts earn a median $25,189/year with $166 ADR and 47% occupancy.
Top performers pull in $35,404+ per year.
See the full Medford market breakdownCity of Medford:
Taylor County & State of Wisconsin (Licensing via Health Department):
The county enforces state-level regulations through its role as an agent for DATCP. Key operational requirements, as detailed in the provided STR information, include:
Wisconsin regulations for tourist rooming houses are administered by DATCP and enforced locally by the Taylor County Health Department. Investors should review state administrative codes for comprehensive rules. The county provides a link to WI DATCP Campgrounds information, which may provide broader context on lodging regulations.
Taylor County Health Department
City of Medford
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Medford is a small city in north-central Wisconsin, serving as the county seat of Taylor County. With a population of approximately 4,300, it carries the unhurried pace and neighborly character typical of rural Wisconsin communities, surrounded by forests, farmland, and glacial lakes. The city has a long-standing identity tied to hunting, forestry, and agriculture, and it hosts events that draw visitors from across the region, including seasonal festivals connected to the area's outdoor heritage. Medford sits roughly 50 miles northwest of Wausau, the nearest major city, and lies within easy driving range of both the Minneapolis–Saint Paul metropolitan area to the west and Green Bay to the southeast. Its position at the edge of Wisconsin's Northwoods makes it a natural jumping-off point for travelers exploring the forested landscapes of Taylor and Price counties.
Just north and west of Medford, the Chequamegon-Nicolet National Forest spreads across more than a million acres of woodlands, rivers, and lakes. The forest offers hiking, mountain biking, snowmobiling, ATV trails, and countless quiet lakes for fishing and paddling. It is within a 30- to 45-minute drive from most points in the Medford area, and the forest's network of small recreation areas, campgrounds, and rustic roads makes it a major draw for visitors seeking the Northwoods experience.
To the southeast, Rib Lake is one of the larger natural lakes in the region and is roughly a 20-minute drive from Medford. The lake is known for fishing, including walleye and musky, and the village of Rib Lake hosts a small but charming downtown with locally owned businesses and a popular summer concert series. It offers a relaxed alternative for visitors who want to stay close to Medford but spend time on the water.
South of Medford, the Ice Age National Scenic Trail passes through Taylor County, tracing the path of the last glaciers across Wisconsin. Hikers can pick up segments of the trail within a short drive of town, and the route showcases the distinctive landforms, eskers, and kettle lakes left behind by retreating ice. Together with the surrounding county and forest lands, it adds a quieter hiking and nature option to the Medford area's outdoor portfolio.
Medford makes a compelling base for a short-term rental because it combines the convenience of a small, full-service town with quick access to some of Wisconsin's most extensive public lands. Guests can spend the day fishing, hiking, or riding snowmobile and ATV trails in the Chequamegon-Nicolet National Forest, then return to a town with restaurants, shops, and a strong sense of community. Its central location in the Northwoods, its seasonal events, and its proximity to lakes and forests give it year-round appeal for travelers looking to experience a quieter, more traditional side of Wisconsin.
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