Medford, WI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Medford short-term rental market based on reliable data.

Listings

26 / 49

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$25,189

Middle-Earners Revenue

Occupancy

47%

Middle-Earners Occupancy

Home Value

$247,681

Median Home Sale Price

Top Earners

$37,545

Top-Earners Revenue

Medford

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Medford.

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B

Generally Investor friendly

Medford Regulations

STRs are explicitly permitted in residential districts (R‑1/R‑2/R‑3) with straightforward zoning permits and no caps, and the county health licensing is standard and affordable with online renewal. Commercial STRs are allowed via conditional use permit, adding some cost/delay. The process is clear and workable, balancing moderate permitting with citywide permissibility.

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About Medford

Medford is a small city in north-central Wisconsin, serving as the county seat of Taylor County. With a population of approximately 4,300, it carries the unhurried pace and neighborly character typical of rural Wisconsin communities, surrounded by forests, farmland, and glacial lakes. The city has a long-standing identity tied to hunting, forestry, and agriculture, and it hosts events that draw visitors from across the region, including seasonal festivals connected to the area's outdoor heritage. Medford sits roughly 50 miles northwest of Wausau, the nearest major city, and lies within easy driving range of both the Minneapolis–Saint Paul metropolitan area to the west and Green Bay to the southeast. Its position at the edge of Wisconsin's Northwoods makes it a natural jumping-off point for travelers exploring the forested landscapes of Taylor and Price counties.

Just north and west of Medford, the Chequamegon-Nicolet National Forest spreads across more than a million acres of woodlands, rivers, and lakes. The forest offers hiking, mountain biking, snowmobiling, ATV trails, and countless quiet lakes for fishing and paddling. It is within a 30- to 45-minute drive from most points in the Medford area, and the forest's network of small recreation areas, campgrounds, and rustic roads makes it a major draw for visitors seeking the Northwoods experience.

To the southeast, Rib Lake is one of the larger natural lakes in the region and is roughly a 20-minute drive from Medford. The lake is known for fishing, including walleye and musky, and the village of Rib Lake hosts a small but charming downtown with locally owned businesses and a popular summer concert series. It offers a relaxed alternative for visitors who want to stay close to Medford but spend time on the water.

South of Medford, the Ice Age National Scenic Trail passes through Taylor County, tracing the path of the last glaciers across Wisconsin. Hikers can pick up segments of the trail within a short drive of town, and the route showcases the distinctive landforms, eskers, and kettle lakes left behind by retreating ice. Together with the surrounding county and forest lands, it adds a quieter hiking and nature option to the Medford area's outdoor portfolio.

Medford makes a compelling base for a short-term rental because it combines the convenience of a small, full-service town with quick access to some of Wisconsin's most extensive public lands. Guests can spend the day fishing, hiking, or riding snowmobile and ATV trails in the Chequamegon-Nicolet National Forest, then return to a town with restaurants, shops, and a strong sense of community. Its central location in the Northwoods, its seasonal events, and its proximity to lakes and forests give it year-round appeal for travelers looking to experience a quieter, more traditional side of Wisconsin.

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