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Green Bay, Wisconsin

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Green Bay, WI

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STR Regulations for Green Bay, Wisconsin

Executive Overview

Yes, short-term rentals are explicitly allowed in Green Bay, Wisconsin. The City of Green Bay has established a comprehensive regulatory framework for STRs through Ordinance 44-1580(j). Short-term rentals are permitted in the city but require a City-issued Short-Term Rental Permit (STRP). Important: The City considers STRs a privilege, not a right, and maintains strict oversight of operations.

Properties rented for more than 28 consecutive days are exempt from the short-term rental ordinance, but any accommodation offering lodging for less than 28 consecutive days requires proper permitting.

What do Airbnb hosts actually earn in Green Bay?

Green Bay hosts earn a median $29,984/year with $292 ADR and 43% occupancy.

Top performers pull in $43,679+ per year.

See the full Green Bay market breakdown

How to Start a Short-Term Rental Business in Green Bay

Step 1: Understand the Application Process

The City of Green Bay requires a separate STRP for each property used as a short-term rental. Application review and approval may take up to 14 business days, assuming all required information is supplied. All required materials must be submitted simultaneously - incomplete applications will be returned without processing.

Step 2: Complete Initial Application Requirements

Submit the following to the Community and Economic Development Department:

  • Completed STRP application with identified local representative
  • $500 application/review fee
  • All supporting documentation (see Required Documents section)
  • Proof of property owner consent (if applicable)
  • Proof of insurance

Step 3: Obtain Required Health and Tax Registrations

  • Register with Brown County Health Department for annual health inspection
  • Register with City of Green Bay Treasurer for Brown County room tax requirements

Step 4: Prepare Your Property

  • Install the issued STRP placard visibly from the street right-of-way
  • Ensure compliance with all building and safety codes
  • Designate a local representative who can respond within 30 minutes of the property

Step 5: List and Operate

  • No on-site advertising permitted except for the required placard
  • Comply with all operational requirements (see regulations section)
  • Renew annually during the May 1-June 30 renewal period

Required Documents, Permits, and Licenses

Municipal Permits (City of Green Bay)

  1. Short-Term Rental Permit (STRP) - $500 initial fee, $250 renewal fee

    • Initial application requires comprehensive documentation
    • Permit is non-transferable between properties or owners
    • Valid July 1 through June 30 annually
  2. Room Tax License - Required through City Treasurer

    • Submit separate application to Finance Department
    • Authorization for examination of books and records
    • Email: room.tax@greenbaywi.gov

Health and Safety Requirements

  1. Brown County Health Inspection

    • Annual inspection required
    • Initial inspection fee: $492
    • Renewal inspection fee: $350
    • Contact: (920) 448-6400
    • Must be completed before permit approval
  2. Insurance Requirements

    • Proof of adequate insurance coverage
    • Specific coverage requirements not detailed in provided materials

State Requirements (Wisconsin)

  1. Seller's Permit - Wisconsin Department of Revenue
    • Required if earning $2,000+ annually from STRs
    • Not required for earnings under $2,000 in a calendar year

Additional Documentation

  • Lease agreement example with city ordinance compliance language
  • Condominium association approval (if applicable)
  • Property owner consent to rent (if applicable)
  • Building permits as required by Chapter 44, Sec. 44-1580(j)

Specific Regulations for Short-Term Rentals

Operational Requirements

  1. Occupancy Limits

    • No minimum number of rental days required (currently)
    • Maximum occupancy based on square footage requirements
    • 70 sq ft minimum floor space per single occupancy sleeping room
    • 60 sq ft floor space per occupant in multi-occupancy rooms
  2. Basement Restrictions

    • Cannot use basement as sleeping space without proper egress
    • Must comply with existing City or State Building Codes
  3. Local Representative Requirement

    • Must designate representative within 30 minutes of property
    • May be property owner or licensed property management company
    • Must be reasonably available to handle problems
  4. Advertising Restrictions

    • No on-site advertising permitted except for required STRP placard
    • Violation results in fines
  5. Temporary Lodging Prohibition

    • No RV's, campers, tents, or temporary lodging permitted for STR occupancy

Residential Compliance Standards

  1. Parking Regulations

    • No parking on grass or unpaved areas (except Packer game day)
    • No parking on public streets 3 a.m. - 5 a.m.
    • All vehicles must be licensed and operable
  2. Noise and Nuisance

    • Quiet hours: 10:00 p.m. to 7:00 a.m.
    • Noise limit: 80 dB(A)
    • No unreasonable odor interference
  3. Waste Management

    • Garbage, recycling must be in enclosed structures or covered containers
    • No storage in front of building or within 15 feet of right-of-way
    • Must be screened from street view
  4. Animal Regulations

    • No animals left unattended within 5 feet of public right-of-way
    • Immediate cleanup required for animal waste
    • Maximum 72 hours accumulation of waste permitted

Enforcement and Violations

  • Both owners and renters held accountable for violations
  • Violations result in financial forfeiture
  • Could result in permit revocation
  • Property must have owner's/landlord's permission for STR use

Proposed Changes (2025)

Important Update: As of October 2025, Green Bay's Equal Rights Commission has proposed significant changes to STR regulations:

  • 7-day minimum stay requirement (currently no minimum)
  • 180 consecutive day maximum rental period annually
  • Increased permit fees: $1,000 initial/$500 renewal
  • Three-strikes policy for documented violations within 12 months

These changes are currently under review and would take effect in July 2026 if approved by the Common Council.

Contact Information

Primary Authority

Community & Economic Development Department

  • Physical Address: 100 N Jefferson Street, Room 608, Green Bay, WI 54301
  • Phone: (920) 448-3300
  • Email: STR@greenbaywi.gov
  • Fax: (920) 448-3426

Compliance Inspector

Mike Boutott

  • Title: Compliance Inspector - Short-Term Rental Program
  • Phone: (920) 448-3397
  • Email: mike.boutott@greenbaywi.gov

Room Tax Registration

Finance Department

  • Address: 100 N Jefferson Street, Room 105, Green Bay, WI 54301
  • Phone: (920) 448-3020
  • Email: room.tax@greenbaywi.gov

Health Department (Brown County)

  • Phone: (920) 448-6400
  • Website: Brown County Public Health

Emergency Contacts

  • Life-threatening emergencies: 911
  • STR Urgent complaints: Police (920) 391-7450

Source Links

  1. City of Green Bay - Short-Term Rentals
  2. STRP Ordinance - Chapter 44, Sec. 44-1580(j)
  3. STRP Initial Application Form
  4. STR Address Lookup
  5. FAQs - City of Green Bay
  6. Discover Green Bay - 6-Step STR Guide
  7. Wisconsin Administrative Code ATCP 72
  8. Wisconsin Seller's Permit Information

Note: This guide is current as of the provided information. Regulations can change, and investors should verify current requirements with the City of Green Bay before making investment decisions. The proposed 2025 changes, if adopted, will significantly impact the STR landscape in Green Bay.

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Green Bay

Market Saturation Score

036912
Moderate Saturation
7/ 12
months with declining YoY revenue
5–7 declining months: moderate saturation risk - market may be nearing capacity.
View Full Green Bay Market Analysis

Photos of Green Bay

Overview of Green Bay

Green Bay, Wisconsin sits in Brown County at the southern end of Green Bay, the broad arm of Lake Michigan that gives the city its name. With a city population of roughly 105,000 and a metropolitan area approaching 320,000, it is the third-largest city in Wisconsin and the historic anchor of the state's northeastern region. The city carries a distinctly working-class Midwestern character layered with deep football heritage, a revitalized riverfront, and a strong industrial and paper-manufacturing past. It is best known as the legendary home of the Green Bay Packers and as the southern gateway to Door County, the peninsula tourist region that draws summer crowds to its small towns, state parks, and Lake Michigan shoreline. Green Bay lies about 115 miles north of Milwaukee, roughly a two-hour drive along Interstate 43.

The single most famous landmark is Lambeau Field, the stadium that has housed the Packers since 1957 and that anchors the surrounding Titletown district of restaurants, lodging, and year-round public events. Game-day weekends transform the city, but the on-site Packers Hall of Fame and the surrounding Titletown plaza keep visitor traffic flowing even in the off-season. The stadium is within the city itself, just a short drive from downtown.

A short drive northeast, Door County is the region's marquee getaway, a roughly 70-mile peninsula known for its lighthouses, cherry orchards, fish boils, and artsy harbor towns such as Sturgeon Bay, Fish Creek, and Sister Bay. It is about 45 to 75 minutes from Green Bay depending on the destination and is the primary driver of summer tourism in the broader market.

Closer in, the National Railroad Museum is a well-regarded stop on the city's northeast side, displaying historic locomotives and railcars in a setting that appeals to families and rail enthusiasts year-round. A few minutes from there, Bay Beach Amusement Park on the Green Bay shoreline offers a classic, low-cost amusement park experience that has been a local institution for generations, and Heritage Hill State Historical Park preserves nineteenth-century buildings and reenactments that interpret the region's fur-trade and early-settler history. The redeveloped CityDeck along the Fox River, lined with restaurants and event spaces, anchors the downtown and hosts concerts and festivals through the warmer months.

Green Bay makes a compelling base for short-term rentals precisely because it blends an iconic national draw in the Packers with proximity to the seasonal pull of Door County and a year-round slate of family-friendly attractions. Visitors pair game-day or training-camp stays with day trips up the peninsula, lake-shore excursions, and downtown dining, giving hosts a guest mix that stretches well beyond a single peak season and rewards properties positioned for both urban convenience and quick access to the wider region.

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