Green Bay, WI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Green Bay short-term rental market based on reliable data.

Listings

683 / 1202

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$29,984

Middle-Earners Revenue

Occupancy

43%

Middle-Earners Occupancy

Home Value

$287,627

Median Home Sale Price

Top Earners

$66,507

Top-Earners Revenue

Green Bay

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Green Bay.

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B

Generally Investor friendly

Green Bay Regulations

STRs are explicitly allowed citywide with a permitting process, but investors face a $500 application fee, annual health inspections, a local 30‑minute representative, strict operational rules, and a privileged‑not‑right tone; no caps currently, though proposed 2025 changes could tighten rules.

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About Green Bay

Green Bay, Wisconsin sits in Brown County at the southern end of Green Bay, the broad arm of Lake Michigan that gives the city its name. With a city population of roughly 105,000 and a metropolitan area approaching 320,000, it is the third-largest city in Wisconsin and the historic anchor of the state's northeastern region. The city carries a distinctly working-class Midwestern character layered with deep football heritage, a revitalized riverfront, and a strong industrial and paper-manufacturing past. It is best known as the legendary home of the Green Bay Packers and as the southern gateway to Door County, the peninsula tourist region that draws summer crowds to its small towns, state parks, and Lake Michigan shoreline. Green Bay lies about 115 miles north of Milwaukee, roughly a two-hour drive along Interstate 43.

The single most famous landmark is Lambeau Field, the stadium that has housed the Packers since 1957 and that anchors the surrounding Titletown district of restaurants, lodging, and year-round public events. Game-day weekends transform the city, but the on-site Packers Hall of Fame and the surrounding Titletown plaza keep visitor traffic flowing even in the off-season. The stadium is within the city itself, just a short drive from downtown.

A short drive northeast, Door County is the region's marquee getaway, a roughly 70-mile peninsula known for its lighthouses, cherry orchards, fish boils, and artsy harbor towns such as Sturgeon Bay, Fish Creek, and Sister Bay. It is about 45 to 75 minutes from Green Bay depending on the destination and is the primary driver of summer tourism in the broader market.

Closer in, the National Railroad Museum is a well-regarded stop on the city's northeast side, displaying historic locomotives and railcars in a setting that appeals to families and rail enthusiasts year-round. A few minutes from there, Bay Beach Amusement Park on the Green Bay shoreline offers a classic, low-cost amusement park experience that has been a local institution for generations, and Heritage Hill State Historical Park preserves nineteenth-century buildings and reenactments that interpret the region's fur-trade and early-settler history. The redeveloped CityDeck along the Fox River, lined with restaurants and event spaces, anchors the downtown and hosts concerts and festivals through the warmer months.

Green Bay makes a compelling base for short-term rentals precisely because it blends an iconic national draw in the Packers with proximity to the seasonal pull of Door County and a year-round slate of family-friendly attractions. Visitors pair game-day or training-camp stays with day trips up the peninsula, lake-shore excursions, and downtown dining, giving hosts a guest mix that stretches well beyond a single peak season and rewards properties positioned for both urban convenience and quick access to the wider region.

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