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Pleasant Grove, UT
Generally Investor Friendly
Local STR Agent
Local STR Agent

Short-term rentals ARE ALLOWED in Pleasant Grove, Utah, but they are subject to specific licensing, zoning, and regulatory requirements. The city has implemented a framework that permits STR operations while maintaining oversight through business licensing, safety standards, and tax collection obligations. According to market data, Pleasant Grove currently hosts 34 active short-term rental listings with "low" regulatory constraints compared to other Utah municipalities, creating a relatively business-friendly environment for STR investors.
Pleasant Grove hosts earn a median $22,563/year with $109 ADR and 66% occupancy.
Top performers pull in $26,666+ per year.
See the full Pleasant Grove market breakdownBefore purchasing or converting a property, verify that your intended use complies with Pleasant Grove's zoning ordinances. Short-term rentals are not permitted in all areas of the city, and restrictions vary by residential zone. Contact the Community Development Department at 801-785-6057 to confirm your property's zoning allows STR operations.
All STR operations require a valid business license from Pleasant Grove City. The licensing process ensures:
License Types and Costs:
If operating within a single-family residence, consider the accessory apartment pathway:
Ensure your property meets all safety standards including smoke detectors, egress windows, and other fire safety requirements. Properties must pass safety inspections as part of the licensing process.
Register for appropriate tax accounts and implement transient room tax collection procedures on all bookings. The city requires hosts to collect and remit transient room taxes.
Business License Application
Safety Compliance Documentation
Tax Registration Documents
Property Documentation
Licensing Requirements:
Zoning Restrictions:
Operational Standards:
Tax Obligations:
If your property lies outside Pleasant Grove city limits:
State-level considerations include:
Phone: (801) 785-5045 Hours: Monday-Thursday 7:30 AM - 5:30 PM; Friday 8:00 AM - 12:00 PM Address: 70 S 100 East, Pleasant Grove, Utah 84062 Website: www.pgcityutah.gov/
Planning & Zoning Phone: 801-785-6057 Business Licensing: Available through Community Development Code Enforcement: Available through Community Development Building Division: Contact for safety inspection requirements
Phone: 801-785-2941
Website: maps.utahcounty.gov/ParcelMap/ParcelMap.html
Market Performance: Pleasant Grove's STR market demonstrates solid performance metrics with 34 active listings generating median annual revenue of $19,079, 50.2% average occupancy, and $117 average daily rate. The market shows 9.6% year-over-year growth, indicating expanding opportunity.
Seasonality: Peak revenue occurs in July with lowest earnings in November. Understanding these patterns is crucial for pricing strategy and investment projections.
Compliance Risk: Non-compliance with licensing, zoning, or tax requirements can result in fines, legal action, and forced listing shutdown. The relatively low regulatory environment creates opportunity but requires diligent compliance.
Zoning Verification: Always confirm zoning compliance before purchase. The variation in permitted areas makes property selection critical for STR investment success.
This comprehensive framework provides the essential information needed to launch and operate a compliant short-term rental business in Pleasant Grove, Utah. Regular consultation with city authorities and monitoring of regulatory updates ensures ongoing compliance and operational success.
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Pleasant Grove sits in the north-central part of Utah County in north-central Utah, nestled at the western base of the Wasatch Range and along the eastern shore of Utah Lake. The city has a population of roughly 40,000 to 45,000 residents and carries the long-standing nickname "Utah's City of Trees," a nod to the lush, irrigated canopy that distinguishes it from many of the surrounding high-desert communities. It is a quiet, family-oriented suburb with a small historic downtown, mature neighborhoods, and panoramic views of Mount Timpanogos to the east and Utah Lake to the west. Pleasant Grove lies about 35 miles south of Salt Lake City via Interstate 15 and functions as a convenient gateway to both the Provo–Orem metropolitan area and the alpine canyons of the Wasatch.
Just up American Fork Canyon, about a 20- to 25-minute drive east of town, Timpanogos Cave National Monument offers one of the region's most distinctive outings. The monument protects a system of limestone caves high on the slopes of Mount Timpanogos, reached by a steep, switchbacking trail from the canyon floor. Rangers lead guided tours through the caverns during the summer months, and the surrounding canyon is popular for picnicking, hiking, and cool mountain air.
A short drive north of Pleasant Grove, in neighboring Lehi, Thanksgiving Point is a sprawling destination that combines gardens, a working farm, a natural history museum, and a children's discovery garden, all set within landscaped grounds. It draws families year-round and is roughly a 10- to 15-minute drive from central Pleasant Grove, making it an easy day outing for visitors who want variety without a long excursion.
To the south and east, Provo Canyon opens up within about 20 minutes of the city, leading toward Bridal Veil Falls, the alpine resort community of Sundance, and a string of trailheads and campgrounds. And just to the west, the broad waters of Utah Lake provide a different kind of recreation, with boating, fishing, and shoreline parks within minutes of most parts of town.
Pleasant Grove's appeal for short-term rental owners comes from the way it blends a calm, residential setting with easy access to the region's biggest draws. Guests can be at Timpanogos Cave in under half an hour, at Thanksgiving Point in minutes, on the slopes at Sundance in under an hour, or in downtown Salt Lake City in roughly 45 minutes. With Mount Timpanogos as a backdrop, Utah Lake at its doorstep, and the cultural and outdoor amenities of Utah County close at hand, the city offers a comfortable, well-located base for travelers exploring the Wasatch Front.
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