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La Verkin, UT
Unfriendly To Investors
Local STR Agent
Local STR Agent

Explicit Answer: No new vacation rentals are permitted in residential zones in La Verkin, Utah. This represents a significant regulatory restriction that effectively limits the expansion of short-term rental operations within the city. The La Verkin City website clearly states this policy, making it a restrictive environment for new STR investors seeking to establish operations in residential areas.
The city's stance appears to be one of controlled growth, allowing existing operations while preventing new establishments in residential zones. This approach suggests the city is balancing tourism needs with neighborhood preservation and housing availability concerns.
La Verkin hosts earn a median $35,413/year with $177 ADR and 62% occupancy.
Top performers pull in $52,074+ per year.
See the full La Verkin market breakdownGiven the explicit prohibition on new vacation rentals in residential zones, prospective STR operators must consider alternative approaches:
Existing Operations: If you already own a licensed vacation rental in a residential zone, you may be able to continue operations, though you should verify the grandfathering provisions of Ordinance 2022-10.
Non-Residential Zones: Explore properties in commercial or mixed-use zones where STRs might be permitted under the city's zoning ordinances. This requires consulting the city's zoning map and current land use regulations.
Alternative Accommodations: Consider bed and breakfast operations or other lodging types that might have different regulatory frameworks, though these would also require compliance with city ordinances.
La Verkin's proximity to Zion National Park creates consistent tourist demand, making the market attractive despite regulatory challenges. However, the restrictive regulatory environment means investors must carefully evaluate:
Based on the provided sources, the following may be required (though specific requirements should be verified with the city):
Business License: A business license appears to be required for STR operations, though this information comes from third-party sources rather than city documentation.
Property Inspection: Safety and code compliance inspections are mentioned as requirements, though the specific inspection protocols and frequency should be confirmed with city authorities.
Compliance with City Code: All operations must adhere to relevant sections of the La Verkin City Code, particularly regarding lodging establishments and zoning compliance.
Utah State Tax Commission Registration: STR operators must obtain appropriate tax identification numbers from the Utah State Tax Commission.
Transient Room Tax (TRT) Collection and Remittance: State law requires STR operators to collect and remit transient room taxes. Municipalities may impose up to 1% TRT, and counties may impose up to 4.25%.
While specific documentation requirements are not detailed in the provided sources, typical requirements in similar jurisdictions include:
Residential Zone Prohibition: The most significant regulation is the explicit prohibition on new vacation rentals in residential zones, as stated on the city website.
Ordinance 2022-10: The city references this specific ordinance, though the full text was not provided in the sources. Investors should obtain and review this ordinance for detailed requirements.
Potential Licensing Requirements: While not explicitly detailed in city sources, third-party sources indicate business licensing and inspection requirements exist.
No specific county-level regulations for Washington County (where La Verkin is located) were provided in the sources. Investors should consult with Washington County for any additional requirements.
Listing Protection: Utah state law prevents municipalities from prohibiting individuals from listing or offering STRs on STR websites or from punishing operators solely for online listing activities.
Transient Room Tax: The state allows municipalities to impose up to 1% TRT and counties up to 4.25% on temporary lodging.
Regulatory Limitations: State law significantly limits what municipalities can do to restrict STR operations, though they can still regulate safety, licensing, and operational aspects.
Sharing Economy Context: Utah recognizes the sharing economy and has chosen not to severely restrict STR operations at the state level, leaving most regulatory authority with local governments for operational aspects.
La Verkin City Office
Additional Contact Options
Recommended Contact Approach Given the regulatory restrictions, potential operators should:
The explicit prohibition on new STRs in residential zones represents a significant regulatory barrier. Investors should consider:
Despite regulatory challenges, La Verkin's location near Zion National Park creates ongoing tourism demand. However, this demand is likely being met by:
Given the restrictive regulatory environment, any STR operation must prioritize absolute compliance with city ordinances. The city has demonstrated willingness to restrict new operations, suggesting active enforcement of existing regulations.
La Verkin, Utah presents a challenging environment for new short-term rental operations due to the explicit prohibition on new vacation rentals in residential zones. While the market benefits from proximity to Zion National Park and consistent tourist demand, regulatory restrictions significantly limit new investment opportunities. Prospective operators must carefully evaluate existing properties in permissible zones, understand the full requirements of Ordinance 2022-10, and maintain strict compliance with all applicable regulations.
The restrictive approach suggests the city is prioritizing neighborhood preservation and housing availability over tourism accommodation expansion. This policy framework requires careful navigation by any investor considering STR operations in La Verkin.
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La Verkin is a small town in Washington County, in the southwestern corner of Utah, with a population of roughly 4,500 residents. Tucked into the high desert landscape where the Hurricane Cliffs rise to meet the Virgin River, the town has a quiet, residential character and a striking natural backdrop that immediately signals its appeal as a base for outdoor exploration. La Verkin is best known as one of the gateway communities to Zion National Park, sitting just west of the park's main entrance along the scenic Zion–Mount Carmel corridor. It lies approximately 30 miles northeast of St. George, the nearest major city and regional hub, and is directly adjacent to the larger town of Hurricane.
One of the defining draws of the area is Zion National Park, which begins about 15 minutes east of La Verkin. The park's main canyon, with its towering sandstone cliffs, the Narrows hike, Angels Landing, and the Zion Canyon Scenic Drive, draws millions of visitors every year. Visitors staying in La Verkin can reach the visitor center and the park's shuttle system in roughly a quarter of an hour, which makes it a convenient alternative to staying inside the park itself.
Just north of town lies the Kolob Canyons section of Zion National Park, a quieter and less-visited area of red rock cliffs, finger canyons, and high-elevation viewpoints. Roughly 20 to 25 minutes from La Verkin, Kolob Canyons offers scenic drives and a handful of day hikes that feel worlds away from the busier main canyon.
Southwest of La Verkin, Sand Hollow State Park sits about 15 to 20 minutes away near Hurricane. The park centers on a vivid red-sand reservoir popular for boating, paddleboarding, and swimming, while the surrounding dunes attract off-highway vehicle riders. Together with nearby Quail Creek State Park, another warm-water reservoir known for fishing and scuba diving, it gives the area a year-round water recreation scene that complements the hiking and climbing in Zion.
The Virgin River itself also runs through La Verkin, and its corridor offers tubing, fly fishing, and shaded picnic spots within minutes of the town center. Paired with the dramatic cliffs that frame the valley, this gives La Verkin a strong sense of place even before visitors set out for the larger parks.
For short-term rental owners, La Verkin offers a compelling combination of small-town affordability and proximity to some of the most visited landscapes in the American Southwest. Its location near both the main Zion canyon and the lesser-known Kolob section, along with reservoirs, red rock scenery, and easy access to St. George, makes it a flexible home base for travelers who want to experience southern Utah without paying resort prices inside the park.
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