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Brian Head, UT
Generally Investor Friendly
Local STR Agent
Local STR Agent

Yes, short-term rentals are explicitly allowed in Brian Head, Utah. Brian Head Town requires ALL short-term/nightly rentals (rentals for fewer than 30 consecutive days) to be licensed with the Town. Nightly rentals are regulated under Brian Head Town Code, Title 3, Chapter 2A. Operating without a valid business license violates Town Code 3-2A-1 and constitutes a Class B misdemeanor punishable by a fine up to $1,000 plus tripled application fees ($450).
Brian Head hosts earn a median $21,030/year with $204 ADR and 41% occupancy.
Top performers pull in $33,101+ per year.
See the full Brian Head market breakdownStep 1: Application Submission
Step 2: Fire Inspection
Step 3: Review and Processing
Step 4: Annual Renewal
You must designate a local contact (cleaning company, property manager, or yourself) who can respond quickly to complaints and violations.
Physical Address:
56 North Hwy 143
Brian Head, UT 84719
Mailing Address:
PO Box 190068
Brian Head, UT 84719
Phone: 435-677-2029
Email - Town Clerk: nleigh@bhtown.utah.gov
Email - Applications: ahunter@bhtown.utah.gov
Phone: (801) 297-2200 or (800) 662-4335
Website: tax.utah.gov/
Emergency Services: 911
Non-Emergency Police: (435) 677-2043
Brian Head presents a robust short-term rental market with well-defined regulatory framework. The town actively supports the STR industry while maintaining strict safety and neighborhood protection standards. Key investment considerations include:
The regulatory environment is transparent and manageable for professional operators who plan for compliance costs and seasonal operational requirements.
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Brian Head is a tiny alpine village in Iron County, Utah, perched atop the Markagunt Plateau at an elevation above 9,800 feet. The town has a year-round population of only a few hundred residents, swelling considerably during the winter ski season and summer recreation months. It is best known as the home of Brian Head Ski Resort, the southernmost ski area in Utah, and serves as a high-elevation gateway to several of southern Utah's most celebrated natural attractions. The nearest sizable city is Cedar City, roughly 30 miles to the west along scenic Highway 14, while Las Vegas lies about 170 miles to the southwest and Salt Lake City sits roughly 240 miles to the north.
The obvious anchor for any visit is Brian Head Ski Resort, which sprawls across two peaks — Brian Head Peak and Navajo Peak — and offers skiing and snowboarding from late fall through mid-spring, with one of the longest seasons in the region thanks to its high base elevation. In summer, the same lifts give way to mountain biking, scenic chairlift rides, and a packed schedule of weekend events. The resort sits within walking distance of nearly every cabin and condo in town, making it the centerpiece of the community.
Just a few miles east of town lies Cedar Breaks National Monument, a breathtaking natural amphitheater carved into the edge of the plateau and filled with crimson- and amber-colored hoodoos, spires, and cliffs. At over 10,000 feet, the monument offers cool temperatures, wildflower meadows in summer, and one of the darkest night skies in the contiguous United States, making it a popular stop for stargazing. From Brian Head, the rim can be reached in about 10 to 15 minutes by car.
The surrounding Dixie National Forest blankets more than two million acres of southern Utah and provides immediate access to hiking, fishing, and off-roading. Panguitch Lake, a popular trout fishing destination, lies roughly 20 miles to the east, while a network of ATV and hiking trails fans out directly from town. A short drive also opens the door to two of Utah's marquee national parks: Bryce Canyon National Park, famous for its otherworldly hoodoo amphitheaters, is about an hour and a half to the east, and Zion National Park, with its towering sandstone cliffs and the Narrows, is roughly two hours to the south. Closer in, the small university town of Cedar City hosts the renowned Utah Shakespeare Festival each summer and fall, adding a cultural counterpoint to the outdoor appeal.
For short-term rental investors, Brian Head offers a rare combination of small-town quiet, four-season recreation, and proximity to some of the most-visited landscapes in the American Southwest. Its high elevation delivers snowy winters that complement southern Utah's notoriously hot summers, and its location within an hour of two national parks and a national monument gives guests a reason to book in every season. With limited on-site lodging inventory and a strong sense of place, the town remains a quietly compelling base for travelers exploring the edge of the Colorado Plateau.
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