Brian Head, UT

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  • Performance
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Key Performance Metrics

Market snapshot

Performance indicators for the Brian Head short-term rental market based on reliable data.

Listings

494 / 750

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$21,030

Middle-Earners Revenue

Occupancy

41%

Middle-Earners Occupancy

Home Value

$239,344

Median Home Sale Price

Top Earners

$57,084

Top-Earners Revenue

Brian Head

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Brian Head.

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B

Generally Investor friendly

Brian Head Regulations

STRs are explicitly allowed citywide with straightforward licensing, low fire inspection fees and no evident caps, and the town’s tone is supportive. However, operators face moderate compliance overhead via annual renewals, a 1.5% local tax that must be collected/remitted quarterly, biennial fire inspections, insurance mandates, and strict winter parking rules—manageable for professional operators but not friction-free.

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About Brian Head

Brian Head is a tiny alpine village in Iron County, Utah, perched atop the Markagunt Plateau at an elevation above 9,800 feet. The town has a year-round population of only a few hundred residents, swelling considerably during the winter ski season and summer recreation months. It is best known as the home of Brian Head Ski Resort, the southernmost ski area in Utah, and serves as a high-elevation gateway to several of southern Utah's most celebrated natural attractions. The nearest sizable city is Cedar City, roughly 30 miles to the west along scenic Highway 14, while Las Vegas lies about 170 miles to the southwest and Salt Lake City sits roughly 240 miles to the north.

The obvious anchor for any visit is Brian Head Ski Resort, which sprawls across two peaks — Brian Head Peak and Navajo Peak — and offers skiing and snowboarding from late fall through mid-spring, with one of the longest seasons in the region thanks to its high base elevation. In summer, the same lifts give way to mountain biking, scenic chairlift rides, and a packed schedule of weekend events. The resort sits within walking distance of nearly every cabin and condo in town, making it the centerpiece of the community.

Just a few miles east of town lies Cedar Breaks National Monument, a breathtaking natural amphitheater carved into the edge of the plateau and filled with crimson- and amber-colored hoodoos, spires, and cliffs. At over 10,000 feet, the monument offers cool temperatures, wildflower meadows in summer, and one of the darkest night skies in the contiguous United States, making it a popular stop for stargazing. From Brian Head, the rim can be reached in about 10 to 15 minutes by car.

The surrounding Dixie National Forest blankets more than two million acres of southern Utah and provides immediate access to hiking, fishing, and off-roading. Panguitch Lake, a popular trout fishing destination, lies roughly 20 miles to the east, while a network of ATV and hiking trails fans out directly from town. A short drive also opens the door to two of Utah's marquee national parks: Bryce Canyon National Park, famous for its otherworldly hoodoo amphitheaters, is about an hour and a half to the east, and Zion National Park, with its towering sandstone cliffs and the Narrows, is roughly two hours to the south. Closer in, the small university town of Cedar City hosts the renowned Utah Shakespeare Festival each summer and fall, adding a cultural counterpoint to the outdoor appeal.

For short-term rental investors, Brian Head offers a rare combination of small-town quiet, four-season recreation, and proximity to some of the most-visited landscapes in the American Southwest. Its high elevation delivers snowy winters that complement southern Utah's notoriously hot summers, and its location within an hour of two national parks and a national monument gives guests a reason to book in every season. With limited on-site lodging inventory and a strong sense of place, the town remains a quietly compelling base for travelers exploring the edge of the Colorado Plateau.

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