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Cotulla, TX
Generally Investor Friendly
Local STR Agent
Local STR Agent

Short-term rentals are allowed in Cotulla, Texas, subject to state-level regulations and general Texas hospitality laws. Based on the provided content, there are no specific city or county-level STR ordinances identified for Cotulla or La Salle County. Therefore, investors must comply with Texas state requirements, particularly regarding hotel occupancy tax collection and registration processes that may apply at the state level.
Cotulla hosts earn a median $11,867/year with $88 ADR and 58% occupancy.
Top performers pull in $12,740+ per year.
See the full Cotulla market breakdownHotel Occupancy Tax Registration
Business Registration
Property Compliance
Hotel Occupancy Tax Requirements
Consumer Protection
Anti-Discrimination Compliance
Texas Comptroller - Hotel Occupancy Tax Division
Texas Hotel & Lodging Association
City of Cotulla
La Salle County
Important Note for Investors: This guide is based on available content from the provided sources. Given the absence of specific Cotulla or La Salle County regulations in the provided content, it is essential to directly contact local authorities to confirm current requirements and stay updated on any potential future regulations. The STR regulatory landscape in Texas is actively evolving, and municipalities may implement new rules affecting STR operations.
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Cotulla sits in the heart of South Texas as the county seat of La Salle County, a small community of roughly 3,500 residents that serves as a quiet crossroads in the brush country. The town carries a distinctly rural, working-ranch feel, with wide skies, mesquite-dotted landscape, and a long heritage shaped by Hispanic ranching culture. It lies along Interstate 35, the busy corridor linking San Antonio and Laredo, and is roughly 80 miles south of San Antonio — about a 90-minute drive — making it a natural overnight stop for travelers and hunters moving through the region. Cotulla is best known as a base for outdoor recreation, particularly the deer, quail, turkey, and dove hunting that draws visitors from across Texas and beyond.
The surrounding La Salle County ranchland is the main draw for outdoor-minded guests, with the South Texas brush country offering some of the state's most productive whitetail deer habitat. Hunting leases and guest ranches operate throughout the area, and the winter hunting season reliably brings a steady wave of visitors who appreciate the small-town hospitality and easy access to thousands of acres of private and working ranchland. Beyond hunting, the region invites birding, landscape photography, and stargazing under famously dark skies that stretch unbroken toward the horizon.
For travelers willing to make a day trip, San Antonio is less than two hours north and offers the full weight of a major cultural destination, from the Alamo and the River Walk to a celebrated food and museum scene. To the south, Laredo sits roughly an hour away and offers a vibrant border-town atmosphere, retail, and the historic streets of its downtown. Closer in, the small-town grid of Cotulla itself rewards unhurried exploration, with the La Salle County Courthouse anchoring the center of town as a quiet reminder of the area's nineteenth-century origins.
Cotulla's appeal for short-term rentals lies in its role as an honest South Texas crossroads: too small to feel commercial, but perfectly positioned for hunters, road-trippers, and travelers who want genuine brush-country character with both San Antonio and Laredo within easy reach. Owners here are not chasing theme-park crowds but a steadier stream of guests drawn by the region's wildlife, scenery, and the slow rhythm of a working South Texas county seat.
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