Cotulla, TX

  • Overview
  • Performance
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Key Performance Metrics

Market snapshot

Performance indicators for the Cotulla short-term rental market based on reliable data.

Listings

4 / 7

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$11,867

Middle-Earners Revenue

Occupancy

58%

Middle-Earners Occupancy

Home Value

$129,761

Median Home Sale Price

Top Earners

$12,988

Top-Earners Revenue

Cotulla

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Cotulla.

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B

Generally Investor friendly

Cotulla Regulations

Short‑term rentals are permitted citywide with no local cap or zoning limit, but investors must register for Texas’ 6% hotel occupancy tax and complete general business/property compliance steps; local authority verification is advised. The permitting cost/complexity is moderate, and enforcement aligns with state rules rather than aggressive city restrictions, keeping investor risk manageable.

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About Cotulla

Cotulla sits in the heart of South Texas as the county seat of La Salle County, a small community of roughly 3,500 residents that serves as a quiet crossroads in the brush country. The town carries a distinctly rural, working-ranch feel, with wide skies, mesquite-dotted landscape, and a long heritage shaped by Hispanic ranching culture. It lies along Interstate 35, the busy corridor linking San Antonio and Laredo, and is roughly 80 miles south of San Antonio — about a 90-minute drive — making it a natural overnight stop for travelers and hunters moving through the region. Cotulla is best known as a base for outdoor recreation, particularly the deer, quail, turkey, and dove hunting that draws visitors from across Texas and beyond.

The surrounding La Salle County ranchland is the main draw for outdoor-minded guests, with the South Texas brush country offering some of the state's most productive whitetail deer habitat. Hunting leases and guest ranches operate throughout the area, and the winter hunting season reliably brings a steady wave of visitors who appreciate the small-town hospitality and easy access to thousands of acres of private and working ranchland. Beyond hunting, the region invites birding, landscape photography, and stargazing under famously dark skies that stretch unbroken toward the horizon.

For travelers willing to make a day trip, San Antonio is less than two hours north and offers the full weight of a major cultural destination, from the Alamo and the River Walk to a celebrated food and museum scene. To the south, Laredo sits roughly an hour away and offers a vibrant border-town atmosphere, retail, and the historic streets of its downtown. Closer in, the small-town grid of Cotulla itself rewards unhurried exploration, with the La Salle County Courthouse anchoring the center of town as a quiet reminder of the area's nineteenth-century origins.

Cotulla's appeal for short-term rentals lies in its role as an honest South Texas crossroads: too small to feel commercial, but perfectly positioned for hunters, road-trippers, and travelers who want genuine brush-country character with both San Antonio and Laredo within easy reach. Owners here are not chasing theme-park crowds but a steadier stream of guests drawn by the region's wildlife, scenery, and the slow rhythm of a working South Texas county seat.

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