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Aubrey, TX
Generally Investor Friendly
Local STR Agent
Local STR Agent

Yes. Short-term rentals are allowed in Aubrey, TX. The City treats STRs the same as hotels, motels, and other lodging providers for tax purposes. If you rent sleeping accommodations to the public for a cost of $2 or more per day for fewer than 30 consecutive days, you must register your property with the City and collect and remit the City’s Hotel Occupancy Tax (HOT). Beyond this, the City’s website does not identify any separate STR permit, zoning, or occupancy caps. Investors should proceed with the tax compliance workflow and confirm any zoning, building, or safety requirements with City staff. [Source: 1]
Aubrey hosts earn a median $29,788/year with $230 ADR and 38% occupancy.
Top performers pull in $45,150+ per year.
See the full Aubrey market breakdownAubrey’s official STR guidance focuses on HOT collection and reporting. The City’s site does not list a separate STR permit, license, or cap.
Aubrey does not publish an STR-specific permit system or occupancy cap on its website. Investors should verify zoning compliance with the City (e.g., whether STR is a permitted use in a given residential district).
Note: State-level obligations exist in addition to Aubrey’s local HOT. The City of Aubrey does not publish an exemption or relief from Texas state HOT for STRs.
If you encounter any uncertainty about property use or local code compliance, contact the City of Aubrey Finance Department at 940-440-9343. [Source: 1]
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Aubrey is a small city in Denton County in North Texas, situated roughly forty miles north of Dallas within the broader Dallas-Fort Worth metroplex. With a population of approximately six thousand residents, it carries the relaxed pace of a rural Texas community while functioning as a convenient jumping-off point for the natural and cultural attractions of the region. The town is best known as a gateway to a major nearby reservoir and state park, and it sits squarely in the heart of North Texas horse country, where rolling pastures and equestrian estates have shaped the local identity for generations. Its location near the expanding northern suburbs of the metroplex gives visitors easy access to larger cities while preserving a small-town feel that feels a world away from the urban core.
Lake Ray Roberts State Park sits just minutes west of Aubrey and is the area's marquee outdoor destination. Spanning thousands of acres around the reservoir of the same name, the park offers swimming beaches, boating, fishing, and miles of hiking and equestrian trails through the rolling Cross Timbers landscape. The Isle du Bois unit is the main access point, while the Johnson Branch unit on the lake's southern side provides a quieter alternative for campers and day visitors. The reservoir itself is well-regarded for striped bass and crappie fishing, and the park's network of multi-use trails draws cyclists, runners, and horseback riders throughout the year.
Just south of Aubrey, the city of Denton has long been a hub for live music and college-town energy, anchored by the University of North Texas and Texas Woman's University. Its historic downtown square features locally owned restaurants, music venues tied to the city's famous jazz heritage, and the Denton County Courthouse-on-the-Square, a striking late-nineteenth-century Romanesque Revival landmark listed on the National Register of Historic Places. Visitors to Aubrey often make the roughly twenty-minute drive south to catch a show, browse the twice-yearly arts and jazz festivals, or wander the eclectic shops along the square.
The surrounding countryside is part of the broader North Texas horse country, and several working ranches, riding schools, and equestrian facilities operate in the area around Aubrey. Trails and training grounds in the region reflect the area's longstanding ranching roots, and the open pastures give the town a distinctly pastoral setting that contrasts with the suburban development pushing steadily northward from the metroplex. For travelers interested in horseback riding or simply a quieter, scenic landscape, this part of Denton County offers an authentic slice of rural Texas within easy reach of urban amenities.
Aubrey's appeal as a short-term-rental base comes from its balance of small-town character and strategic location. Guests can spend their mornings hiking or boating at Lake Ray Roberts, afternoons exploring Denton's music and food scene, and evenings back in a quiet residential setting away from the bustle of Dallas or Fort Worth. Its position near the expanding northern DFW suburbs, combined with access to both outdoor recreation and the cultural offerings of nearby university towns, makes it a flexible and attractive home base for a wide range of travelers exploring North Texas.
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