Aubrey, TX

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Aubrey short-term rental market based on reliable data.

Listings

81 / 236

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$29,788

Middle-Earners Revenue

Occupancy

38%

Middle-Earners Occupancy

Home Value

$350,852

Median Home Sale Price

Top Earners

$59,237

Top-Earners Revenue

Aubrey

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Aubrey.

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B

Generally Investor friendly

Aubrey Regulations

STRs are allowed and treated the same as hotels; compliance is a simple HOT registration form, 7% city tax, and quarterly filings with no stated caps or separate STR permit, though investors should confirm zoning.

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About Aubrey

Aubrey is a small city in Denton County in North Texas, situated roughly forty miles north of Dallas within the broader Dallas-Fort Worth metroplex. With a population of approximately six thousand residents, it carries the relaxed pace of a rural Texas community while functioning as a convenient jumping-off point for the natural and cultural attractions of the region. The town is best known as a gateway to a major nearby reservoir and state park, and it sits squarely in the heart of North Texas horse country, where rolling pastures and equestrian estates have shaped the local identity for generations. Its location near the expanding northern suburbs of the metroplex gives visitors easy access to larger cities while preserving a small-town feel that feels a world away from the urban core.

Lake Ray Roberts State Park sits just minutes west of Aubrey and is the area's marquee outdoor destination. Spanning thousands of acres around the reservoir of the same name, the park offers swimming beaches, boating, fishing, and miles of hiking and equestrian trails through the rolling Cross Timbers landscape. The Isle du Bois unit is the main access point, while the Johnson Branch unit on the lake's southern side provides a quieter alternative for campers and day visitors. The reservoir itself is well-regarded for striped bass and crappie fishing, and the park's network of multi-use trails draws cyclists, runners, and horseback riders throughout the year.

Just south of Aubrey, the city of Denton has long been a hub for live music and college-town energy, anchored by the University of North Texas and Texas Woman's University. Its historic downtown square features locally owned restaurants, music venues tied to the city's famous jazz heritage, and the Denton County Courthouse-on-the-Square, a striking late-nineteenth-century Romanesque Revival landmark listed on the National Register of Historic Places. Visitors to Aubrey often make the roughly twenty-minute drive south to catch a show, browse the twice-yearly arts and jazz festivals, or wander the eclectic shops along the square.

The surrounding countryside is part of the broader North Texas horse country, and several working ranches, riding schools, and equestrian facilities operate in the area around Aubrey. Trails and training grounds in the region reflect the area's longstanding ranching roots, and the open pastures give the town a distinctly pastoral setting that contrasts with the suburban development pushing steadily northward from the metroplex. For travelers interested in horseback riding or simply a quieter, scenic landscape, this part of Denton County offers an authentic slice of rural Texas within easy reach of urban amenities.

Aubrey's appeal as a short-term-rental base comes from its balance of small-town character and strategic location. Guests can spend their mornings hiking or boating at Lake Ray Roberts, afternoons exploring Denton's music and food scene, and evenings back in a quiet residential setting away from the bustle of Dallas or Fort Worth. Its position near the expanding northern DFW suburbs, combined with access to both outdoor recreation and the cultural offerings of nearby university towns, makes it a flexible and attractive home base for a wide range of travelers exploring North Texas.

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