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Hill City, SD
Challenging To Investors
Local STR Agent
Local STR Agent

Direct answer: Short-term rentals are allowed in Hill City, but with significant, recently enacted restrictions. In June 2022, Hill City voters approved a citizen ballot initiative that prohibits new short-term rentals in all residentially zoned areas within city limits. Existing short-term rentals in residential zones are allowed to continue only for as long as the property remains under the same ownership; if the property is sold or changes ownership, it must cease being used as a short-term rental. The city still permits bed-and-breakfast operations and allows any property to be used as a short-term rental during the annual Sturgis Motorcycle Rally per state law. Rentals with leases of 28 days or longer are not subject to the city’s short-term rental ordinance.
What this means for investors:
References: www.dakotanewsnow.com/2024/03/10/short-term-rental-regulation-still-puzzle-south-dakota/
Hill City hosts earn a median $38,358/year with $312 ADR and 59% occupancy.
Top performers pull in $61,421+ per year.
See the full Hill City market breakdownReferences: www.checkmaterentals.com/blog/south-dakota-short-term-rental-laws
State-level (South Dakota)
City/County (Hill City and Pennington County)
Guidelines and operational practices (recommended)
References: www.checkmaterentals.com/blog/south-dakota-short-term-rental-laws
City of Hill City (Pennington County)
Pennington County
State of South Dakota
References: www.dakotanewsnow.com/2024/03/10/short-term-rental-regulation-still-puzzle-south-dakota/ and www.checkmaterentals.com/blog/south-dakota-short-term-rental-laws
Hill City Municipal Government (primary local authority)
South Dakota Department of Revenue (tax licensing)
South Dakota Department of Health (lodging license)
Pennington County Sheriff’s Office (complaints/enforcement, as referenced by city)
References: www.dakotanewsnow.com/2024/03/10/short-term-rental-regulation-still-puzzle-south-dakota/ and verified city/county/state websites
Primary local regulatory context and ordinance summary:
State-level licensing and tax obligations:
Municipal contact reference and Hill City overview:
Important note for investors: The city’s 2022 residential ban is decisive for new STRs in residential zones; because non-residential zone requirements and any citywide permit processes are not fully documented in the provided sources, contact the Planning & Zoning Department directly for the most current application forms, eligibility criteria, and inspection requirements before acquiring or converting property.
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Hill City sits in the heart of the Black Hills of western South Dakota, in Pennington County, with a population of roughly 1,000 residents. It has a distinct Old West-meets-mountain-village feel, with locally owned restaurants, art galleries, and antique shops clustered along its main street. Widely regarded as a gateway to some of South Dakota's most iconic attractions, particularly Mount Rushmore, the town lies approximately 30 miles southwest of Rapid City, the largest city in the western part of the state.
The most famous nearby draw is Mount Rushmore National Memorial, located about 13 miles northeast of Hill City. The colossal sculpture of four U.S. presidents draws visitors from around the world and provides the central reason many travelers pass through the region each year, especially during the summer season and the annual evening lighting ceremony.
A short drive south of town, Crazy Horse Memorial is being carved into the granite of the Black Hills, honoring the Lakota warrior and serving as a tribute to Native American heritage. The site includes a museum, the Indian Museum of North America, and a cultural center, and it remains an ongoing sculptural project that draws curious visitors year after year.
Travelers can experience the Black Hills the old-fashioned way aboard the 1880 Train, a heritage railroad that runs between Hill City and the nearby town of Keystone. The roughly 20-mile round trip winds through pine-covered hills and past historic mining sites, offering a slower-paced complement to the area's marquee monuments and a popular outing for families.
A bit farther afield, Custer State Park sprawls across the southern Black Hills, within about a 15- to 20-minute drive of Hill City. The park is known for its scenic drives such as the Needles Highway and Iron Mountain Road, as well as for wildlife watching, with free-roaming bison, pronghorn, whitetail deer, and the park's well-known begging burros that frequently approach passing vehicles.
Hill City's central location, walkable downtown, and proximity to several of the most visited destinations in the Black Hills make it a natural base for travelers exploring western South Dakota. Its small-town character offers a quieter and often more affordable alternative to staying directly at the major monuments, while still placing visitors within a short drive of Mount Rushmore, Crazy Horse, and Custer State Park.
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