Performance indicators for the Hill City short-term rental market based on reliable data.
Listings
Reliable / Active
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Middle-Earners Gross Yield
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Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
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Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Hill City.
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Challenging to Investors
New STRs are prohibited in all residential zones, and only existing, non‑owner‑occupied STRs may continue under the same owner. Legal paths are limited to commercial/industrial zones, bed‑and‑breakfasts, and the Sturgis Rally period, with moderate state permitting and tax compliance—significant restrictions and uncertainty (especially in non‑residential zones) create a challenging environment for investors.
Local STR Agent
STR specialist · Hill City, SD
Hill City is the oldest existing city in Pennington County, South Dakota, United States. The population was 872 at the 2020 census. Hill City is located 26 miles (42 km) southwest of Rapid City on U.S. Highway 16 and on U.S. Route 385 that connects Deadwood to Hot Springs. Hill City is known as the "Heart of the Hills", a distinction derived from its proximity to both the geographical center of the Black Hills, and the local tourist destinations. The city has its roots in the Black Hills mining rush of the late 19th century. Tin mining was dominant in the 1880s and led to an influx of capital and people into the area. As the mining industry waned, tourism and timber became increasingly important industries to the area. With the establishment of Mount Rushmore in the 1940s, Custer State Park and the Sturgis Motorcycle Rally, the Black Hills became known as a tourist destination, from which Hill City benefited. In recent years, the city has diversified to become a center for the arts in the area, featuring several art studios and festivals.
