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Naples, NY
Generally Investor Friendly
Local STR Agent
Local STR Agent

Important Note: The provided documents contain detailed regulations for the Town of Geneva in Ontario County, but specific regulations for Naples, NY (a village within the Town of Canandaigua) are not included in the provided content. This guide will reference the Ontario County regulations from Geneva as representative of county-level oversight, while clearly noting where Naples-specific information is not available.
Short-term rentals ARE permitted in Naples, NY, but operate under Ontario County regulations since Naples is a village within the Town of Canandaigua in Ontario County. While specific Naples Village regulations are not provided in the available documents, the county-level framework from the Town of Geneva serves as a representative model for STR oversight in Ontario County communities.
Naples hosts earn a median $23,278/year with $209 ADR and 48% occupancy.
Top performers pull in $38,261+ per year.
See the full Naples market breakdownShort-term rentals in the Naples area fall under Ontario County jurisdiction. Based on the Geneva regulations (representative of county standards), operators must obtain a revocable short-term rental permit before operating.
Before submitting your application, ensure your property meets all safety and infrastructure standards:
Submit your complete application to the local Code Enforcement Officer with all required documentation and fees.
Short-Term Rental Permit (Ontario County)
Ownership Documentation
Safety and Compliance Affidavits (signed and notarized)
Property Documentation
Operational Requirements
Properties with Septic Systems:
The permit must specify:
Local Authority (Representative - Town of Geneva Code Enforcement):
Note: For Naples-specific contacts, investors should contact the Village of Naples or Town of Canandaigua Code Enforcement directly, as the Geneva contacts are provided as representative examples of county-level oversight.
State-Level Resources:
Primary Regulations:
Regional Context:
Given the regulatory framework revealed in the Geneva regulations, potential STR investors in Naples should:
Critical Note: This guide is based on representative regulations from the Town of Geneva. Naples-specific requirements may vary, and investors should consult directly with Village of Naples and Town of Canandaigua authorities for current, specific requirements before property acquisition or operation.
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Nestled in the rolling hills of Ontario County in the Finger Lakes region of western New York, the town of Naples is a small, rural community with an approximate population of around 2,500 residents. The town has a quiet, pastoral character, with vineyards, farmland, and forested hillsides defining much of its landscape. Naples sits between two of the region's well-known lakes, and it is widely regarded as a gateway to the southern Finger Lakes wine and outdoor recreation country. The nearest major city is Rochester, located roughly 50 miles to the north, an easy drive of about an hour that connects visitors to urban amenities and a regional airport.
One of the most beloved natural attractions in Naples itself is Grimes Glen, a county park where wooden bridges, stone steps, and worn footpaths lead visitors past towering rock walls and a series of picturesque waterfalls. The trail follows a creek through a narrow gorge and is a popular local spot for hiking and photography, especially in warmer months. It is just a few minutes from the center of town.
A short drive north of Naples brings visitors to Canandaigua Lake, one of the larger and most-visited of the Finger Lakes. The lake's northern end is anchored by the city of Canandaigua, roughly 20 miles from Naples, where travelers can stroll along a lakefront city pier, visit Sonnenberg Gardens and Mansion State Historic Site, and explore a walkable downtown filled with shops and restaurants. The lake itself draws boaters, paddlers, and wine tourists who tour the surrounding vineyards.
To the west lies Honeoye Lake, smaller and quieter than its neighbors but popular for fishing, swimming, and lakeside cottages. It is just a few miles from downtown Naples and provides a more laid-back alternative for visitors who want to enjoy waterfront activities without the crowds of the bigger lakes.
Surrounding the town in nearly every direction are the rolling vineyards and tasting rooms that define the Finger Lakes wine country, with the Canandaigua and Seneca Lake wine trails both within easy reach. Naples itself hosts an annual grape festival that draws visitors from across the region.
For short-term rental investors, Naples offers an appealing combination of small-town charm, four-season outdoor appeal, and proximity to some of the Finger Lakes' most popular destinations. Visitors who stay here can spend the day hiking gorges, paddling or sailing on the lakes, touring wineries, and returning to a quiet, scenic base that feels a world away from the busier resort villages, while still being within an hour's drive of Rochester.
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