Performance indicators for the Naples short-term rental market based on reliable data.
Listings
Reliable / Active
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Top Earners
Top-Earners Revenue
The highest-performing listings in Naples.
Loading top listings...
Generally Investor friendly
Short-term rentals are clearly permitted with a straightforward, renewable 3‑year permit, defined timelines, and standard safety/septic/compliance requirements. The process is moderate—permit fees, inspections, septic reports, and neighbor notification—but manageable and predictable. No hard unit caps are evident; occupancy and parking are tied to septic capacity and off‑street spaces, with clear enforcement steps and appeal rights.
Local STR Agent
STR specialist · Naples, NY
Nestled in the rolling hills of Ontario County in the Finger Lakes region of western New York, the town of Naples is a small, rural community with an approximate population of around 2,500 residents. The town has a quiet, pastoral character, with vineyards, farmland, and forested hillsides defining much of its landscape. Naples sits between two of the region's well-known lakes, and it is widely regarded as a gateway to the southern Finger Lakes wine and outdoor recreation country. The nearest major city is Rochester, located roughly 50 miles to the north, an easy drive of about an hour that connects visitors to urban amenities and a regional airport.
One of the most beloved natural attractions in Naples itself is Grimes Glen, a county park where wooden bridges, stone steps, and worn footpaths lead visitors past towering rock walls and a series of picturesque waterfalls. The trail follows a creek through a narrow gorge and is a popular local spot for hiking and photography, especially in warmer months. It is just a few minutes from the center of town.
A short drive north of Naples brings visitors to Canandaigua Lake, one of the larger and most-visited of the Finger Lakes. The lake's northern end is anchored by the city of Canandaigua, roughly 20 miles from Naples, where travelers can stroll along a lakefront city pier, visit Sonnenberg Gardens and Mansion State Historic Site, and explore a walkable downtown filled with shops and restaurants. The lake itself draws boaters, paddlers, and wine tourists who tour the surrounding vineyards.
To the west lies Honeoye Lake, smaller and quieter than its neighbors but popular for fishing, swimming, and lakeside cottages. It is just a few miles from downtown Naples and provides a more laid-back alternative for visitors who want to enjoy waterfront activities without the crowds of the bigger lakes.
Surrounding the town in nearly every direction are the rolling vineyards and tasting rooms that define the Finger Lakes wine country, with the Canandaigua and Seneca Lake wine trails both within easy reach. Naples itself hosts an annual grape festival that draws visitors from across the region.
For short-term rental investors, Naples offers an appealing combination of small-town charm, four-season outdoor appeal, and proximity to some of the Finger Lakes' most popular destinations. Visitors who stay here can spend the day hiking gorges, paddling or sailing on the lakes, touring wineries, and returning to a quiet, scenic base that feels a world away from the busier resort villages, while still being within an hour's drive of Rochester.