Want to see how Mercer compares to other top cities in Missouri? Explore all city regulations in Missouri. →
Mercer, MO
Generally Investor Friendly
Local STR Agent
Local STR Agent

No city‑ or county‑specific STR ordinances were identified in the provided content. That means short‑term rentals are not explicitly prohibited in the City of Princeton (Mercer County’s seat) or in unincorporated Mercer County. In practice, an STR can operate as a customary residential use so long as the property meets general zoning, building, and health requirements. Always confirm with local authorities before listing.
Mercer hosts earn a median $16,039/year with $112 ADR and 39% occupancy.
Top performers pull in $19,960+ per year.
See the full Mercer market breakdownConfirm zoning and use eligibility
Understand building and safety requirements
Address wastewater
Confirm taxes and registration
Licensing and business registration
Insurance and hosting platform compliance
Operations and guest services
Notes for investors
Next step
Paste any address and get estimated revenue, cash-on-cash return, and comparable STR performance in under 5 minutes. 3 free analyses per day.
Free brief
Revenue data, top neighborhoods, seasonal trends, and the key regulations for Mercer, Missouri in one email.

Mercer is a small rural community in Mercer County in north-central Missouri, set amid the rolling farmland and timber country of the Grand River region. With a population of only a couple hundred residents, it has the quiet, tightly knit character of many northern Missouri farming towns, where grain fields, pastures, and country roads define the daily rhythm. The community is best understood as a base for travelers exploring the broader rural landscape of the Iowa border country, and it sits roughly 130 miles northeast of Kansas City and about 110 miles south of Des Moines, making it a peaceful stopover for road-trippers crossing between the two metropolitan areas.
A short drive southeast of Mercer brings visitors to Crowder State Park, a roughly 1,900-acre park known for its mix of woodland, prairie, and the waters of Crowder Lake. The park offers camping, fishing, hiking trails, and a small beach area, and it serves as one of the most popular outdoor destinations in the region. From Mercer, the drive typically takes about 45 minutes to an hour depending on the route through the surrounding farmland.
The town of Princeton, the county seat of Mercer County, lies only a few miles away and offers the closest services, dining, and small-town amenities. Princeton is known for its historic square and its role as the commercial hub of the surrounding agricultural community, and it provides visitors with a glimpse of small-town Missouri life that has changed little over the decades. The drive between Mercer and Princeton is generally under fifteen minutes.
A bit farther afield, the broader north-central Missouri region offers additional outdoor recreation at places like Long Branch State Park, located in neighboring Macon County, where Lake Long Branch supports fishing, boating, and lakeside camping in a similarly tranquil setting. Travelers willing to make a longer day trip can also reach the larger city of Kirksville to the east, home to Truman State University and the broader cultural amenities of a regional college town.
Mercer's appeal for short-term rental investors lies in its unspoiled, off-the-beaten-path character and its position as a gateway to a stretch of rural Missouri that remains relatively uncrowded even in peak travel seasons. Visitors drawn to the area tend to be seeking quiet, scenery, and outdoor recreation rather than urban attractions, and the combination of nearby state parks, charming county-seat towns, and easy access from both Kansas City and Des Moines gives the community a steady, if modest, year-round draw.
Enter an address to get instant revenue potential and comps.