Mercer, MO

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Mercer short-term rental market based on reliable data.

Listings

4 / 8

Reliable / Active

Revenue

$16,039

Middle-Earners Revenue

Occupancy

39%

Middle-Earners Occupancy

Top Earners

$20,732

Top-Earners Revenue

Mercer

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Mercer.

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B

Generally Investor friendly

Mercer Regulations

STRs are allowed in practice citywide as a customary residential use (no dedicated ordinance), with no caps identified; compliance hinges on standard zoning, building/ septic permitting, and possible lodging/sales taxes—moderate costs and process but generally manageable.

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About Mercer

Mercer is a small rural community in Mercer County in north-central Missouri, set amid the rolling farmland and timber country of the Grand River region. With a population of only a couple hundred residents, it has the quiet, tightly knit character of many northern Missouri farming towns, where grain fields, pastures, and country roads define the daily rhythm. The community is best understood as a base for travelers exploring the broader rural landscape of the Iowa border country, and it sits roughly 130 miles northeast of Kansas City and about 110 miles south of Des Moines, making it a peaceful stopover for road-trippers crossing between the two metropolitan areas.

A short drive southeast of Mercer brings visitors to Crowder State Park, a roughly 1,900-acre park known for its mix of woodland, prairie, and the waters of Crowder Lake. The park offers camping, fishing, hiking trails, and a small beach area, and it serves as one of the most popular outdoor destinations in the region. From Mercer, the drive typically takes about 45 minutes to an hour depending on the route through the surrounding farmland.

The town of Princeton, the county seat of Mercer County, lies only a few miles away and offers the closest services, dining, and small-town amenities. Princeton is known for its historic square and its role as the commercial hub of the surrounding agricultural community, and it provides visitors with a glimpse of small-town Missouri life that has changed little over the decades. The drive between Mercer and Princeton is generally under fifteen minutes.

A bit farther afield, the broader north-central Missouri region offers additional outdoor recreation at places like Long Branch State Park, located in neighboring Macon County, where Lake Long Branch supports fishing, boating, and lakeside camping in a similarly tranquil setting. Travelers willing to make a longer day trip can also reach the larger city of Kirksville to the east, home to Truman State University and the broader cultural amenities of a regional college town.

Mercer's appeal for short-term rental investors lies in its unspoiled, off-the-beaten-path character and its position as a gateway to a stretch of rural Missouri that remains relatively uncrowded even in peak travel seasons. Visitors drawn to the area tend to be seeking quiet, scenery, and outdoor recreation rather than urban attractions, and the combination of nearby state parks, charming county-seat towns, and easy access from both Kansas City and Des Moines gives the community a steady, if modest, year-round draw.

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