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Holland, MI
Challenging To Investors
Local STR Agent
Local STR Agent

Yes, short-term rentals are allowed in the City of Holland, Michigan, but with significant restrictions and regulations. However, it is critical to understand that there are two separate jurisdictions: the City of Holland and Holland Charter Township. The City of Holland permits STRs under specific conditions, while Holland Charter Township explicitly prohibits short-term rentals such as VRBO, Airbnb, and Homestay.
Holland hosts earn a median $43,127/year with $353 ADR and 61% occupancy.
Top performers pull in $67,008+ per year.
See the full Holland market breakdownStarting an STR business in the City of Holland requires navigating a two-tier system based on ownership structure:
Owner-Occupied STRs (Primary Residence)
Investor-Owned STRs (Non-Owner Occupied)
Critical Limitation: The City of Holland has reached its maximum of 25 investor-owned STR properties. According to the city, openings in this program are rare, and this webpage will only be updated when openings become available.
Short-term rentals are explicitly prohibited in Holland Charter Township. Properties offering stays of 14 consecutive days or less may only operate as Bed & Breakfast establishments with an approved Special Land Use Permit, and the owner/operator must live on the premises.
For All STRs:
Owner-Occupied STRs:
Investor-Owned STRs:
Special Provisions:
For Extended Stays (15+ consecutive days):
For Bed & Breakfast (14 days or less):
Zoning Requirements:
Operational Requirements:
Violation Consequences:
Prohibited Activities:
Permitted Accommodations:
Physical Address: 270 S River Avenue, 3rd Floor Holland, MI 49423
Contact Information:
Online Resources:
Physical Address: 353 North 120th Avenue Holland, MI 49424
Contact Information:
Rental Housing Contacts:
For City of Holland Investors:
For Holland Charter Township Investors:
Key Takeaway: The Holland market presents a challenging but potentially rewarding environment for STR investors, primarily constrained by the City of Holland's 25-property cap. Success requires careful navigation of dual jurisdictions and compliance with evolving regulations.
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Holland is a lakeside city in Ottawa County, Michigan, perched on the eastern shore of Lake Michigan just inland from the shoreline, with the city itself wrapping around Lake Macatawa. With a population of roughly 33,000 residents, it has a small-city feel that leans more toward cultural destination than sleepy resort town. Holland is best known for its deep Dutch roots, which show up in its architecture, food, festivals, and a working Dutch windmill. The city sits about 30 miles southwest of Grand Rapids, the nearest major city and home of the Gerald R. Ford International Airport, which keeps Holland within easy reach of broader Midwest travel routes.
One of the most recognizable landmarks in Holland is the DeZwaan windmill, a centuries-old Dutch structure that was disassembled and shipped from the Netherlands in 1964 before being reassembled at Windmill Island Gardens. The surrounding gardens host thousands of tulips each spring and offer glimpses of traditional Dutch costumes, wooden shoes, and dancing. The site is located right in the city, only a few minutes from most Holland neighborhoods, and the windmill is widely described as the only authentic operating Dutch windmill in the United States. More information is available on Windmill Island Gardens.
Just a short drive west of downtown, Holland State Park stretches along Lake Michigan's eastern shoreline and includes a long stretch of sandy beach, campgrounds, picnic areas, and views of the iconic red Holland Harbor Lighthouse, often called "Big Red." The lighthouse sits at the end of a north pier jutting into the channel between Lake Macatawa and Lake Michigan and has stood in roughly the same location for more than a century. The park entrance is about a ten-minute drive from Holland's center and ranks among the most popular warm-weather stops along this stretch of the Michigan shoreline.
A few minutes farther south of the state park, Tunnel Park offers a more unusual outdoor experience: visitors can walk through a tunnel carved beneath a large sand dune before emerging on a Lake Michigan overlook. The park, managed by Ottawa County Parks, includes a playground, picnic areas, beach access, and stairways that climb the dune. It is roughly a fifteen-minute drive from downtown Holland and is a favorite of families during the summer months.
About fifteen minutes south of Holland, the neighboring communities of Saugatuck and Douglas have built a reputation as one of Michigan's most visited art destinations, with dozens of galleries, studios, and waterfront restaurants clustered around the Kalamazoo River as it meets Lake Michigan. Combined with Holland's tulip time celebrations, beaches, and Dutch heritage, the wider area offers a layered vacation that mixes outdoor recreation with small-town arts and culture, which helps explain why short-term rentals in and around Holland tend to see steady demand through most of the year.
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