Performance indicators for the Holland short-term rental market based on reliable data.
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The highest-performing listings in Holland.
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Challenging to Investors
STRs are technically legal in the City with moderate permitting, inspections and fees, but the hard cap of 25 investor-owned STR properties and operator rules create a scarce, high-barrier market; the adjacent Holland Charter Township outright prohibits short-term rentals, further limiting viable investment areas.
Local STR Agent
STR specialist · Holland, MI
Holland is a lakeside city in Ottawa County, Michigan, perched on the eastern shore of Lake Michigan just inland from the shoreline, with the city itself wrapping around Lake Macatawa. With a population of roughly 33,000 residents, it has a small-city feel that leans more toward cultural destination than sleepy resort town. Holland is best known for its deep Dutch roots, which show up in its architecture, food, festivals, and a working Dutch windmill. The city sits about 30 miles southwest of Grand Rapids, the nearest major city and home of the Gerald R. Ford International Airport, which keeps Holland within easy reach of broader Midwest travel routes.
One of the most recognizable landmarks in Holland is the DeZwaan windmill, a centuries-old Dutch structure that was disassembled and shipped from the Netherlands in 1964 before being reassembled at Windmill Island Gardens. The surrounding gardens host thousands of tulips each spring and offer glimpses of traditional Dutch costumes, wooden shoes, and dancing. The site is located right in the city, only a few minutes from most Holland neighborhoods, and the windmill is widely described as the only authentic operating Dutch windmill in the United States. More information is available on Windmill Island Gardens.
Just a short drive west of downtown, Holland State Park stretches along Lake Michigan's eastern shoreline and includes a long stretch of sandy beach, campgrounds, picnic areas, and views of the iconic red Holland Harbor Lighthouse, often called "Big Red." The lighthouse sits at the end of a north pier jutting into the channel between Lake Macatawa and Lake Michigan and has stood in roughly the same location for more than a century. The park entrance is about a ten-minute drive from Holland's center and ranks among the most popular warm-weather stops along this stretch of the Michigan shoreline.
A few minutes farther south of the state park, Tunnel Park offers a more unusual outdoor experience: visitors can walk through a tunnel carved beneath a large sand dune before emerging on a Lake Michigan overlook. The park, managed by Ottawa County Parks, includes a playground, picnic areas, beach access, and stairways that climb the dune. It is roughly a fifteen-minute drive from downtown Holland and is a favorite of families during the summer months.
About fifteen minutes south of Holland, the neighboring communities of Saugatuck and Douglas have built a reputation as one of Michigan's most visited art destinations, with dozens of galleries, studios, and waterfront restaurants clustered around the Kalamazoo River as it meets Lake Michigan. Combined with Holland's tulip time celebrations, beaches, and Dutch heritage, the wider area offers a layered vacation that mixes outdoor recreation with small-town arts and culture, which helps explain why short-term rentals in and around Holland tend to see steady demand through most of the year.