Holland, MI

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Holland short-term rental market based on reliable data.

Listings

221 / 501

Reliable / Active

Cap Rate

13%

Middle-Earners Gross Yield

Revenue

$44,859

Middle-Earners Revenue

Occupancy

60%

Middle-Earners Occupancy

Home Value

$359,820

Median Home Sale Price

Top Earners

$96,894

Top-Earners Revenue

Holland

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Holland.

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C

Challenging to Investors

Holland Regulations

STRs are technically legal in the City with moderate permitting, inspections and fees, but the hard cap of 25 investor-owned STR properties and operator rules create a scarce, high-barrier market; the adjacent Holland Charter Township outright prohibits short-term rentals, further limiting viable investment areas.

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About Holland

Holland, Michigan, is a vibrant city located along the eastern shore of Lake Michigan. The city has a population of around 33,000 residents and is situated approximately 30 miles southwest of Grand Rapids, the closest major city. Holland is well-known for its rich Dutch heritage, picturesque scenery, and bustling downtown area, making it an appealing destination for short-term rentals.

Holland's downtown is famous for its Dutch-inspired architecture and cultural landmarks. A notable landmark is the Windmill Island Gardens (https://www.cityofholland.com/253/Windmill-Island-Gardens),,) which features the authentic Dutch windmill "De Zwaan." The gardens are a key tourist attraction, reflecting the city's historical connections to the Netherlands.

For nature enthusiasts, the Holland State Park (https://www.michigan.org/property/holland-state-park)) provides access to beautiful beaches, hiking trails, and the iconic "Big Red" lighthouse, an enduring symbol of Holland's maritime heritage. The park's waterfront is particularly popular during the summer months, offering a range of recreational activities.

Cultural experiences in the city include the annual Tulip Time Festival (https://www.tuliptime.com/),,) which celebrates Holland's Dutch roots with vibrant tulip displays, parades, and traditional Dutch dancing. The festival attracts visitors from around the region, bolstering demand for short-term accommodations.

Holland is also home to several higher education institutions, including Hope College (https://hope.edu/),,) a liberal arts college that enriches the city's cultural and educational landscape.

The combination of its cultural richness, natural beauty, and proximity to Grand Rapids makes Holland, MI, a desirable location for short-term rentals, offering visitors a blend of relaxation and engaging activities.

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