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Hana, HI
Challenging To Investors
Local STR Agent
Local STR Agent

Short-term rentals are permitted in Hana, but only under specific, tightly regulated pathways. Hana falls under Maui County’s short-term rental regime (Maui County Code Chapter 19.65). The two legally recognized categories are:
Operation without the applicable permit is prohibited. Hana is subject to a strict community-plan cap on STRH permits and heightened compliance obligations.
Hana hosts earn a median $89,898/year with $381 ADR and 79% occupancy.
Top performers pull in $107,406+ per year.
See the full Hana market breakdown →Note: Exact document checklists and fees can vary slightly by permit type and application cycle; verify with the Planning Department before submitting.
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Hana (Hawaiian: Hāna) is a census-designated place (CDP) in Maui County, Hawaii, United States. The population was 1,526 at the 2020 census. Hana is located at the eastern end of the island of Maui and is one of the most isolated communities in the state. It is reached mainly via the Hana Highway, a long, winding, 52-mile-long (84 km) highway along Maui's northern shore, via boat, and with commercial air service to Hana Airport.
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