Performance indicators for the Hana short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Hana.
Loading top listings...
Challenging to Investors
Hana permits STRs only via STRH or B&B pathways with moderate permitting, state tax licensing, inspections, and high operational compliance; the 15‑permit STRH cap is exceeded, effectively closing new STRH permits and raising investor risk. Rules are clear but tightly constrained with strict caps and active enforcement, making the regulatory environment challenging.
Local STR Agent
STR specialist · Hana, HI
Hana (Hawaiian: Hāna) is a census-designated place (CDP) in Maui County, Hawaii, United States. The population was 1,526 at the 2020 census. Hana is located at the eastern end of the island of Maui and is one of the most isolated communities in the state. It is reached mainly via the Hana Highway, a long, winding, 52-mile-long (84 km) highway along Maui's northern shore, via boat, and with commercial air service to Hana Airport.