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Naples, FL

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STR Regulations for Naples, Florida

Overview: Are Short-Term Rentals Allowed in Naples, FL?

Yes, short-term rentals are explicitly allowed in Naples, FL. This represents a significant legislative shift from previous restrictions. The City of Naples previously maintained stringent prohibitions on short-term rentals but has recently lifted these restrictions, aligning with other Florida cities that have embraced the economic potential of the short-term rental market.

Important Jurisdictional Note: Properties located within the City of Naples are specifically exempt from Collier County's Short-Term Vacation Rental registration requirements under Ordinance 2021-45. However, you must still comply with all applicable state regulations and city-level requirements.

What do Airbnb hosts actually earn in Naples?

Naples hosts earn a median $39,193/year with $311 ADR and 61% occupancy.

Top performers pull in $64,155+ per year.

See the full Naples market breakdown

How to Start a Short-Term Rental Business in Naples, FL

Step-by-Step Process

  1. Verify Property Location and Zoning

    • Confirm your property is within Naples city limits (not unincorporated Collier County)
    • Review zoning regulations to ensure short-term rentals are permitted in your area
    • Verify the property meets all safety and building code requirements

  2. Obtain Required State Registration

    • Apply for Florida Department of Business and Professional Regulation (DBPR) license
    • If operating a collective or group license, prepare a list of all properties
    • Complete the registration before commencing any short-term rental operations

  3. Acquire Local Business Authorization

    • Obtain a Business Tax Receipt (BTR) from Naples
    • Secure a Certificate of Use (COU) following inspection
    • Ensure compliance with local tax obligations

  4. Establish Tax Compliance

    • Set up Tourist Development Tax account with Collier County Tax Collector
    • Register for state sales tax collection and remittance
    • Implement systems for proper tax collection from guests

  5. Designate Responsible Party

    • Appoint a designated responsible party available 24/7
    • Provide contact information for emergency response and violation resolution
    • Ensure party can respond onsite within one day of notification

Required Documents, Permits, Licenses, and Guidelines

State-Level Requirements

  • Florida DBPR License: Mandatory registration with Florida Department of Business and Professional Regulation
  • State Sales Tax Registration: Required for collecting and remitting Florida state sales tax

Local Requirements (Naples)

  • Business Tax Receipt (BTR): Annual tax document for business operations
  • Certificate of Use (COU): Property suitability certification following inspection
  • Local Tax Registration: Tourist Development Tax (TDT) account with Collier County Tax Collector

Safety and Compliance Documentation

  • Property Insurance: Liability coverage for guest injuries and property damage
  • Building Code Compliance: Structural, plumbing, and electrical system compliance
  • Fire Safety Equipment: Functional smoke detectors and fire extinguishers
  • Occupancy Limits Documentation: Maximum guest capacity based on property size and bedroom count

Operational Requirements

  • Guest Information Package: Collier County ordinances, noise rules, parking guidelines, and garbage disposal procedures
  • Advertising Compliance: Include registration numbers in all advertisements
  • Designated Responsible Party Form: 24/7 contact availability documentation

Specific Regulations for Short-Term Rentals

City of Naples Regulations

  • Zoning Compliance: Short-term rentals permitted in commercial and mixed-use zones; restrictions apply in purely residential areas
  • Business Tax Receipt: Annual registration required with fees based on property size and location
  • Certificate of Use: Inspection required to verify safety and code compliance
  • Maximum Occupancy Limits: Enforced based on property specifications and bedroom count

Safety and Health Standards

  • Fire Safety: Functional smoke detectors and accessible fire extinguishers required
  • Building Code Compliance: Structural integrity, plumbing, and electrical systems must meet standards
  • Property Maintenance: Properties must comply with local property maintenance codes

Noise and Nuisance Ordinances

  • Quiet Hours: Enforced typically between 10 PM and 7 AM
  • Nuisance Response: Property owners must promptly address complaints
  • Enforcement: Repeated violations can result in fines or permit revocation

Collier County Regulations (State-Level Context)

While Naples properties are exempt from county registration, the following state requirements apply:

  • DBPR Registration: Florida Statute Chapter 509 compliance for vacation rentals
  • Tourist Development Tax: County-level tax collection and remittance
  • State Sales Tax: Florida sales tax obligations

Exemptions

  • Duration Exemptions: Properties rented for 30 days or more, or to the same renters for three months
  • Statutory Exemptions: Properties exempt under F.S. Chapter 212
  • DBPR Exemption: Owners not required to register with Florida Department of Business and Professional Regulation

Contact Information for Local Authority

Collier County Government

  • Phone: (239) 252-8999
  • Address: Center, 3299 Tamiami Trail East, Naples, FL 34112
  • Hours: Monday-Friday, 8:00 AM - 5:00 PM
  • General Information: (239) 252-4311

Short-Term Vacation Rental Program

  • Email: STVR@collier.gov
  • Phone: (239) 252-2400
  • Online Portal: GMD Public Portal (cvportal.colliercountyfl.gov/cityviewweb)

Tax Collector

State-Level Resources

Additional Resources

  • Collier County Property Appraiser: For property location verification and Trim Notices
  • City of Naples: Official city website for local permits and zoning information

Compliance and Enforcement

Registration and Permit Compliance

  • DBPR License: Must be obtained before commencing operations
  • Business Tax Receipt: Annual renewal required
  • Certificate of Use: Periodic inspections to maintain compliance
  • Registration Numbers: Required in all advertising across all platforms

Tax Compliance

  • Tourist Development Tax: Monthly remittance required
  • State Sales Tax: Regular collection and remittance
  • Record Keeping: Maintain detailed records of all transactions and tax payments

Safety and Code Compliance

  • Regular Inspections: Periodic verification of safety and building code compliance
  • Complaint Response: Immediate attention to any safety or nuisance complaints
  • Documentation: Maintain current insurance and compliance documentation

Violation Penalties

  • Registration Violations: Up to $500 per violation per day for ongoing violations
  • Code Violations: Subject to Collier County Consolidated Code Enforcement Ordinance
  • Permit Suspension: Can result from repeated or serious violations

Financial Obligations

Required Taxes and Fees

  • Tourist Development Tax: Applied to short-term rental revenue
  • State Sales Tax: Applied to rental income
  • Business Tax Receipt: Annual fee based on property characteristics
  • Certificate of Use: Inspection and processing fees
  • DBPR License: State registration fees

Insurance Requirements

  • Property Insurance: Coverage for property damage
  • Liability Insurance: Protection against guest injury claims
  • Recommended: Adequate coverage for short-term rental operations

Important Considerations for Investors

Market Opportunities

  • Legislative Change: Recent legalization creates new investment opportunities
  • Tourism Market: Naples attracts high-value tourists seeking upscale accommodations
  • Property Values: STR potential may influence property acquisition decisions

Due Diligence Requirements

  • Zoning Verification: Confirm property is in appropriate zone for STR operations
  • Insurance Costs: Factor STR-specific insurance requirements into financial projections
  • Compliance Costs: Budget for registration, permits, and ongoing compliance requirements

Operational Considerations

  • Designated Responsible Party: Must be available 24/7 and able to respond onsite
  • Guest Communication: Implement systems to inform guests of local ordinances and rules
  • Maintenance Standards: Properties must meet higher maintenance standards for guest satisfaction

Source References

Disclaimer: This guide is for informational purposes only. Investors should consult with qualified legal and tax professionals to ensure compliance with all applicable regulations. Local regulations and requirements may change, and it's essential to verify current requirements with local authorities before commencing operations.

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Naples

Market Saturation Score

036912
Moderate Saturation
7/ 12
months with declining YoY revenue
5–7 declining months: moderate saturation risk - market may be nearing capacity.
View Full Naples Market Analysis

Photos of Naples

Overview of Naples

Naples is an upscale coastal city in southwestern Florida, the seat of Collier County, with a year-round population of roughly 20,000 that swells considerably during the winter months. Set along the Gulf of Mexico on a stretch of sugar-white sand frequently ranked among the country's best beaches, the city has built a reputation as an elegant, well-manicured resort town known for luxury shopping, fine dining, art galleries, and a relaxed tropical pace. It serves as the western gateway to the Everglades ecosystem and Big Cypress National Preserve, and lies roughly 45 miles south of Fort Myers and about two and a half hours southeast of Tampa by car, with Miami a similar distance to the east.

The heart of the visitor experience is downtown Naples, where the historic Naples Pier stretches more than a thousand feet into the Gulf of Mexico. Free to visit and a longtime symbol of the city, the pier draws fishermen, photographers, and sunset-watchers year-round, and the surrounding Municipal Beach and tidy seaside parks are just a short walk from the galleries and bistros of Fifth Avenue South and Third Street South, the city's two main shopping and dining streets.

Just a short drive east of town, Corkscrew Swamp Sanctuary offers a quieter natural counterpoint to the beachfront. Managed by the National Audubon Society on more than 13,000 acres of old-growth bald cypress forest and wet prairie, the sanctuary sits about 30 minutes from downtown Naples and is best explored along its 2.25-mile elevated boardwalk, which winds through towering cypress, alligator-flanked sloughs, and one of North America's largest remaining wood stork rookeries.

For a deeper wilderness experience, Big Cypress National Preserve begins only about 20 to 30 minutes east of Naples along the Tamiami Trail. Established as the country's first National Preserve in 1974, Big Cypress protects more than 700,000 acres of cypress swamps, marl prairies, and pine flatwoods, and offers wildlife viewing for Florida panthers, alligators, and wading birds. The preserve also connects visitors to the Everglades National Park entrance at the Gulf Coast Visitor Center near Everglades City, roughly 35 minutes from downtown, a launch point for boat and kayak trips into the Ten Thousand Islands.

With its combination of polished Gulf Coast living, a walkable historic downtown, and quick access to some of Florida's most iconic wild landscapes, Naples offers short-term-rental owners a versatile draw. The city appeals to beach-going couples and snowbirds seeking an elegant urban setting as well as to nature travelers who want a comfortable home base for exploring the Everglades and surrounding preserves. The seasonal rhythm of winter visitors, paired with year-round attractions, gives the market a steady and well-balanced demand profile.

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