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Ouray, CO
Challenging To Investors
Local STR Agent
Local STR Agent

Short-Term Rentals are explicitly allowed in Ouray, CO, but are heavily regulated. The operation is permitted within the City of Ouray and unincorporated Ouray County through a rigorous permitting process. Both jurisdictions have distinct regulations and caps on the number of licenses available. Investors must obtain a specific license and adhere to all applicable rules to operate legally.
Starting an STR business requires a clear understanding of which jurisdiction governs your property. The City of Ouray and Ouray County have separate processes.
Step 1: Determine Jurisdiction
Step 2: Understand Zoning & Permitting Requirements
Step 3: Application Process
City of Ouray:
Unincorporated County:
The following are the key requirements based on the jurisdiction:
Required for All:
City of Ouray Specific:
Unincorporated County Specific:
Key Guidelines:
The regulations focus on neighborhood compatibility, safety, and taxation.
Zoning & Use:
Caps & Availability:
Occupancy & Parking:
Taxes:
Management:
For Properties within the City of Ouray:
For Properties in Unincorporated Ouray County:
Ouray hosts earn a median $53,766/year with $342 ADR and 62% occupancy.
Top performers pull in $72,983+ per year.
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Ouray is a small mountain town nestled in a steep canyon of the San Juan Mountains in southwestern Colorado, serving as the county seat of Ouray County. With a population of approximately 1,000 residents, the town is often called the "Switzerland of America" for the dramatic alpine scenery that rises on all sides. Long established as a gateway to the high San Juan backcountry, Ouray sits along the famous Million Dollar Highway and functions as a year-round hub for outdoor enthusiasts. It lies about 330 miles southwest of Denver and roughly 60 miles south of Montrose, the nearest commercial airport.
A short walk from Main Street, the Ouray Hot Springs Pool offers year-round soaking in a complex of naturally heated mineral pools set against a wall of jagged peaks. Rebuilt in recent years as a modern aquatic facility, it remains one of the town's signature draws. Just a few blocks away, Box Canyon Falls Park carves a deep cleft into the townsite, where a rushing waterfall drops into a narrow granite gorge accessible by a short network of walkways and bridges.
In winter, Ouray transforms into one of North America's premier ice-climbing destinations thanks to the Ouray Ice Park, a free public ice park built into a natural gorge just outside the downtown core. The park is fed by a system of sprinklers that create hundreds of frozen routes, drawing climbers from around the world each January during the annual Ouray Ice Festival. Hikers and four-wheel-drive travelers, meanwhile, gravitate toward Yankee Boy Basin, an alpine valley about twelve miles southwest of town reached by a seasonal mountain road, with wildflower meadows, mountain goats, and views of snow-streaked thirteeners.
Roughly an hour's drive south, the resort town of Telluride offers a contrasting array of amenities, including a celebrated ski mountain, a historic Victorian-era downtown, and a summer calendar of film and music festivals. Closer to home, Ridgway State Park sits about twenty miles north of Ouray and provides a wide reservoir for boating, paddling, and camping beneath the San Juan Mountains, the range that famously inspired the setting of classic John Wayne westerns.
Ouray's blend of dramatic scenery, four-season recreation, and authentic small-town character makes it a natural fit for short-term rentals. Visitors who book a stay here can spend the day soaking, climbing, or jeeping through alpine basins, then return to a quiet historic Main Street framed by soaring peaks, all within easy reach of larger resort amenities and a regional commercial airport.
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