Ouray, CO

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Ouray short-term rental market based on reliable data.

Listings

230 / 388

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$53,766

Middle-Earners Revenue

Occupancy

62%

Middle-Earners Occupancy

Home Value

$692,908

Median Home Sale Price

Top Earners

$91,465

Top-Earners Revenue

Ouray

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Ouray.

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C

Challenging to Investors

Ouray Regulations

STRs are explicitly allowed but are heavily regulated with caps of 120 city licenses and 125 county permits; once filled, new applicants face waitlists. Permitting is rigorous (inspections, proof of legal construction), costly ($750/$350 annual fees, 22.5% total taxes), and operationally constrained (limited zones, occupancy/parking rules), which increases investor risk and makes availability uncertain.

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About Ouray

Ouray is a small mountain town nestled in a steep canyon of the San Juan Mountains in southwestern Colorado, serving as the county seat of Ouray County. With a population of approximately 1,000 residents, the town is often called the "Switzerland of America" for the dramatic alpine scenery that rises on all sides. Long established as a gateway to the high San Juan backcountry, Ouray sits along the famous Million Dollar Highway and functions as a year-round hub for outdoor enthusiasts. It lies about 330 miles southwest of Denver and roughly 60 miles south of Montrose, the nearest commercial airport.

A short walk from Main Street, the Ouray Hot Springs Pool offers year-round soaking in a complex of naturally heated mineral pools set against a wall of jagged peaks. Rebuilt in recent years as a modern aquatic facility, it remains one of the town's signature draws. Just a few blocks away, Box Canyon Falls Park carves a deep cleft into the townsite, where a rushing waterfall drops into a narrow granite gorge accessible by a short network of walkways and bridges.

In winter, Ouray transforms into one of North America's premier ice-climbing destinations thanks to the Ouray Ice Park, a free public ice park built into a natural gorge just outside the downtown core. The park is fed by a system of sprinklers that create hundreds of frozen routes, drawing climbers from around the world each January during the annual Ouray Ice Festival. Hikers and four-wheel-drive travelers, meanwhile, gravitate toward Yankee Boy Basin, an alpine valley about twelve miles southwest of town reached by a seasonal mountain road, with wildflower meadows, mountain goats, and views of snow-streaked thirteeners.

Roughly an hour's drive south, the resort town of Telluride offers a contrasting array of amenities, including a celebrated ski mountain, a historic Victorian-era downtown, and a summer calendar of film and music festivals. Closer to home, Ridgway State Park sits about twenty miles north of Ouray and provides a wide reservoir for boating, paddling, and camping beneath the San Juan Mountains, the range that famously inspired the setting of classic John Wayne westerns.

Ouray's blend of dramatic scenery, four-season recreation, and authentic small-town character makes it a natural fit for short-term rentals. Visitors who book a stay here can spend the day soaking, climbing, or jeeping through alpine basins, then return to a quiet historic Main Street framed by soaring peaks, all within easy reach of larger resort amenities and a regional commercial airport.

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