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Willow Creek, CA
Challenging To Investors
Local STR Agent
Local STR Agent

Short-term rentals are now legal in Willow Creek, California following the adoption of Humboldt County's Short-Term Rental Ordinance on March 5, 2024. This represents a significant shift, as STRs were previously largely illegal throughout Humboldt County except in limited areas like Trinidad and Shelter Cove. The new ordinance legalizes the use of single-family homes as short-term rentals across the county, creating investment opportunities in previously restricted markets.
Willow Creek hosts earn a median $23,442/year with $169 ADR and 60% occupancy.
Top performers pull in $33,332+ per year.
See the full Willow Creek market breakdownBefore proceeding, confirm your property's zoning allows for short-term rentals. Under the new Humboldt County ordinance, STRs are permitted in most residential zones, but specific requirements vary by location.
You must obtain both a Planning Permit and comply with business licensing requirements. The application process differs slightly depending on whether your property is in the inland or coastal zone.
Inland Properties:
Coastal Properties:
Register your business and obtain required tax certificates, including Transient Occupancy Tax (TOT) registration.
Establish systems to meet ongoing operational requirements including occupancy tracking, noise monitoring, and guest communication protocols.
Address: 825 5th Street, Eureka, CA 95501
Phone: (707) 445-7541
Email: planningbuilding@co.humboldt.ca.us
Website: humboldtgov.org/2546/Planning-Building
Website: humboldtgov.org/3474/Apply-for-a-Planning-Permit
Direct Application Portal: Available through Humboldt County website
Report Violations: humboldtgov.org/DocumentCenter/View/185/Code-Complaint-Form-PDF
Phone: Contact main Planning and Building number for enforcement matters
Contact: Humboldt County Tax Collector's Office
Phone: Contact through main county number (707) 445-7541
For TOT Registration: Inquire through Planning and Building Department
Main Number: (707) 445-7541
Website: humboldtgov.org/
Important Note: The San Luis Obispo County document referenced in your search results refers to a different Willow Creek area (Adelaida/Willow Creek) and is not applicable to Willow Creek, Humboldt County, California. All regulations provided above apply specifically to Willow Creek in Humboldt County.
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Willow Creek is a small unincorporated community nestled in the Trinity River valley in Humboldt County, California, with a population of roughly 1,700 residents. Set among tall stands of Douglas fir, oak, and big-leaf maple, the town has a quiet, outdoorsy character shaped by its deep-forest surroundings in the Klamath Mountains. It is widely known as the "Bigfoot Capital of the World" and serves as a gateway to the Six Rivers National Forest and the alpine country of the Trinity Alps Wilderness. Willow Creek sits along State Route 299 about 45 miles east of Eureka and roughly an hour's drive inland from the Pacific coast, placing it within a few hours of both the Redwood Coast to the north and the inland mountain ranges to the east.
A short drive in any direction delivers visitors to striking natural settings, beginning with the Six Rivers National Forest, which surrounds the community on all sides. Named for the six major river systems that drain its slopes, the forest spans more than a million acres of old-growth timber, steep river canyons, and backcountry trails suited to hiking, camping, and fishing. The Trinity River, which runs right alongside town, is especially popular for salmon and steelhead fishing and also supports rafting and swimming in the warmer months.
To the east lies the Trinity Alps Wilderness, a roughly 525,000-acre expanse of granite peaks, glacier-carved valleys, and alpine lakes straddling the Klamath and Trinity ranges. Trailheads can be reached in about 30 to 60 minutes from Willow Creek, and the area is well known for backpacking, trout fishing, and swims in cold mountain lakes. Combined with Six Rivers, it forms a vast backcountry for travelers seeking solitude, scenic drives, or multi-day trips away from crowds.
The town also draws curious visitors for its Bigfoot heritage, and travelers can stop to explore the local Bigfoot-themed shops and displays that have grown up around the legend. Each Labor Day weekend, Willow Creek hosts the annual Bigfoot Days festival, with parades, music, and crafts celebrating the lore, while the surrounding forests continue to attract amateur investigators hoping to spot the creature themselves.
Willow Creek's mix of small-town character, riverfront setting, and proximity to both the Redwood Coast and the Trinity Alps makes it a compelling base for short-term rentals. Guests can spend a day hiking to alpine lakes, casting for steelhead on the Trinity, exploring tide pools and old-growth redwoods within an hour's drive, and returning to a quiet community where dark skies, fresh air, and forest immersion come standard.
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