Willow Creek, CA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Willow Creek short-term rental market based on reliable data.

Listings

26 / 51

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$23,236

Middle-Earners Revenue

Occupancy

61%

Middle-Earners Occupancy

Home Value

$308,233

Median Home Sale Price

Top Earners

$43,167

Top-Earners Revenue

Willow Creek

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Willow Creek.

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C

Challenging to Investors

Willow Creek Regulations

STRs are newly legalized countywide with broad zoning allowances, but investors must secure an administrative permit (and possibly a special permit for concentration), comply with coastal timelines and certification, and follow strict occupancy, parking, noise, and on‑site standards with active code enforcement; the compliance burden is material.

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About Willow Creek

Willow Creek (formerly China Flat) is a census-designated place (CDP) in Humboldt County, California, United States. The population was 1,710 at the 2010 census, down from 1,743 at the 2000 census. Residents of this small mountain town are commonly referred to as "Willow Creekers." The town is located around 30 miles (48 km) from county seat and harbor city Eureka, with the two places vastly differing in climate. Willow Creek sits along the Trinity River. Willow Creek is described as a "rugged mountain community nestled in the heart of the Six Rivers National Forest." This area of California is located in the Trinity/Shasta/Cascade Region, near the Oregon border, and is easily reached via State Routes 299 and 96 (the "Bigfoot Scenic Byway"). The town is approximately 50 miles south of where the Patterson-Gimlin film was made. Willow Creek calls itself the Bigfoot capital of the world, has a Bigfoot Museum and holds an annual "Bigfoot Daze" festival in September in honor of the creature, followed by various festivities in a local park. The roadhead of the Bluff Creek / Fish Lake Road, near which many alleged Bigfoot sightings and footprint finds occurred, is about 30 miles north, along Route 96. An Amazon reviewer of the 2013 found-footage horror film, Willow Creek, says, "The endearing quirkiness of the town is captured very well in the iconography, the interviews (particularly with Steven S., the bookstore owner), and the food." The Wikipedia review says, "The two stop off first in Willow Creek ... where various locals talk to Jim's camera, warning them to keep out of the woods, singing ballads about Bigfoot, and generally enjoying their 15 minutes in the spotlight while Jim and Kelly have a blast ...." Willow Creek was served for many decades by the weekly Klamity Kourier newspaper, which closed in 2006 and was quickly replaced by the Bigfoot Valley News. The Bigfoot Valley News has since closed, but the regional newspaper, Two Rivers Tribune (www.tworiverstribune.com), opened in 1994 and is still going strong. Its news coverage area is from Burnt Ranch to Happy Camp, 97.5 miles (by Routes 299 and 96) to the north.

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