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Santa Rosa, CA

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STR Regulations for Santa Rosa, California

Overview: Are Short-Term Rentals Allowed in Santa Rosa?

Explicit Answer: Yes, short-term rentals are allowed in Santa Rosa, CA, but with significant restrictions and requirements.

Santa Rosa permits short-term rentals (STRs) under a comprehensive regulatory framework established by the city's Short-Term Rentals Ordinance (Zoning Code Chapter 20-48). However, the city has implemented strict limitations, particularly on non-hosted rentals. As of the current regulations, Santa Rosa has moved toward a more restricted STR environment:

  • Hosted Short-Term Rentals are permitted where the property owner lives on-site as their principal residence
  • Non-Hosted Short-Term Rentals are no longer accepting new applications, with the city implementing an attrition system to reduce the total number of non-hosted permits over time
  • All STRs require a permit, compliance with operating standards, and payment of applicable taxes

The city capped non-hosted STR permits at 182 units citywide, with no new applications being accepted. This restriction creates a limited supply of non-hosted opportunities while preserving hosted STR operations for residents who wish to supplement their income.

What do Airbnb hosts actually earn in Santa Rosa?

Santa Rosa hosts earn a median $60,420/year with $347 ADR and 62% occupancy.

Top performers pull in $107,385+ per year.

See the full Santa Rosa market breakdown

How to Start a Short-Term Rental Business in Santa Rosa

Step 1: Determine Eligibility

For Hosted STRs:

  • You must live in the property as your principal residence (where you reside more than half the year)
  • The property must be your primary dwelling
  • You must be present during all guest stays

For Non-Hosted STRs:

  • New applications are not being accepted
  • Existing permits may be transferred under specific conditions (to spouse/domestic partner)
  • The city is reducing the number through attrition

Step 2: Pre-Application Preparation

  1. Verify Zoning Compliance

    • Confirm your property is in an allowed zoning district
    • Check HOA covenants, conditions, and restrictions (CC&Rs) for any additional prohibitions
  2. Property Assessment

    • Ensure all bedrooms meet minimum requirements (70 sq ft for one occupant, 100 sq ft for two)
    • Verify emergency escape and rescue openings
    • Confirm address signage meets city requirements (minimum 4" height, legible, contrasting colors, visible from street, illuminated)

Step 3: Register for Taxes

Before applying for your STR permit, you must register for:

  • Transient Occupancy Tax (TOT)
  • Business Improvement Area (BIA) assessments

Process:

  • Submit TOT registration form to the Revenue Division
  • Revenue staff will automatically register your STR for BIA assessments as part of the TOT process

Step 4: Submit STR Permit Application

Application Timeline:

  • Submit renewal applications no earlier than 60 days before expiration
  • Applications accepted up to 30 days after permit expiration
  • City sends courtesy reminder approximately 60 days prior to expiration

Review Process:

  • Applications reviewed in order of submission
  • Complete applications receive priority processing
  • City staff will act on applications deemed complete first

Step 5: Obtain Business Tax Certificate

Starting January 2025, all STR operators must obtain a Business Tax Certificate in accordance with Ballot Measure EE.

How to Get Your Certificate:

  • Call: (707) 606-0046
  • Visit: SRCity.org/bt
  • Apply online or in person

Required Documents, Permits, Licenses, and Guidelines

Core Requirements

  1. Short-Term Rental Permit

    • Required for all STR operations
    • Valid for one year
    • Must be renewed annually
  2. Transient Occupancy Tax (TOT) Registration

    • Mandatory before operating
    • Quarterly payment required
    • Register through Revenue Division
  3. Business Tax Certificate

    • Required starting January 2025
    • Obtain from Business Tax Division

Application Documentation

For New STR Permits:

  • Completed application form
  • Proof of property ownership
  • Site plan and floor plan
  • Proof of liability insurance
  • Local contact information
  • Parking plan
  • Safety equipment verification (smoke alarms, CO alarms, fire extinguishers)

For Hosted STR Permits Specifically:

  • Two forms of principal residency proof (driver's license, pay stub, voter registration, vehicle registration, insurance bill, tax documents, or utility bill)
  • Signed Hosted STR Applicant's Affidavit

For Renewal Applications:

  • If no changes since last permit: Submit renewal affidavit
  • If changes occurred: Submit full application with updated documentation

Compliance Documentation

Required Postings (within 6 feet of front door):

  • Issued STR permit
  • Copy of City Code Chapter 20-48
  • City evacuation checklist
  • Know Your Alerts flyer
  • Know Your Ways out map

Required Safety Equipment:

  • Fire extinguisher(s): One 5 lb. extinguisher per floor, mounted 3-5 feet off floor, serviced annually or purchased within last year
  • Smoke alarms: In each sleeping room, outside sleeping areas, on each additional story
  • Carbon monoxide alarms: Where fuel-fired appliances or attached garages exist
  • Landline telephone or VoIP with battery backup

Specific Regulations for Short-Term Rentals

Occupancy Limits

Maximum Occupants:

  • Based on bedroom count: Two people per bedroom plus two additional people per property
  • Absolute maximum: 10 occupants (excluding children under 3)
  • Daytime guests: May visit between 8 AM and 9 PM, limited to ½ the maximum number of overnight renters

Bedroom Requirements:

  • Minimum 70 sq ft for one occupant, 100 sq ft for two occupants
  • No dimension less than 7 feet
  • Emergency escape and rescue opening required
  • Operable windows meeting minimum egress requirements

Parking Requirements

Standard Requirements:

  • One off-street parking space per bedroom
  • Legal on-street parking may count toward minimum if available
  • Garage/driveway must be available for renter use
  • No parking in required front or street-side setbacks except on driveways
  • No encroachment into roadway or obstruction of emergency access

Exceptions:

  • Properties in CMU, SMU, MMU, and NMU zones are exempt from parking minimums

Zoning Districts

Hosted STRs: May operate anywhere in the city

Non-Hosted STRs: Permitted in the following districts (though no new applications accepted):

  • Core Mixed Use (CMU)
  • Station Mixed Use (SMU)
  • Maker Mixed Use (MMU)
  • Neighborhood Mixed Use (NMU)
  • Rural Residential (RR)
  • Single Family Dwelling (R-1)
  • Residential Planned Development (PD) where not prohibited
  • Medium Density Multi-Family Residential (R-2)
  • Multi-Family Residential (R-3)
  • Transit Village Residential (TV-R)
  • Office Commercial (CO)
  • Neighborhood Commercial (CN)
  • Community Shopping Center (CSC)
  • General Commercial (CG)
  • Transit Village-Mixed (TVM)

Prohibited Housing Types

STRs are not permitted in:

  • Income-restricted affordable housing
  • Accessory Dwelling Units (ADUs) and Junior ADUs (JADUs)
  • Student housing, dormitories, and single-room occupancy facilities
  • Senior housing
  • Transitional housing
  • Temporary housing (RVs, travel trailers, tiny homes, yurts, tents, treehouses, vehicles)
  • Areas not designed for human habitation (closets, laundry rooms, storage sheds)

Operational Standards

Noise Restrictions:

  • Quiet hours: 9:00 PM to 8:00 AM
  • No outdoor amplified sound allowed at any time
  • Compliance with Municipal Code Chapter 17-16 NOISE required

Outdoor Burning:

  • Non-Hosted STRs: Limited to natural gas or LP gas appliances (BBQs, grills, heaters, fire pits) using single 5-gallon LP cylinder or natural gas feed; must be 10+ feet from combustible vegetation and overhanging branches
  • Hosted STRs: Must comply with Municipal Code Chapter 18-44 and California Fire Code
  • No other outdoor burning permitted

Event Restrictions:

  • Weddings, receptions, corporate events, and similar gatherings are prohibited

Contact Requirements:

  • Owner, agent, or local contact must be available 24/7
  • Must respond to complaints within 30 minutes
  • Must correct problems within 45 minutes (in person if necessary)

Advertising Requirements

All advertisements must include:

  • Maximum number of short-term renters
  • Maximum number of daytime guests
  • Number of dedicated off-street parking spaces
  • Whether on-street parking is available
  • Quiet hours notification (9 PM - 8 AM)
  • Outdoor amplified sound prohibition
  • STR permit number

Tax Obligations

Transient Occupancy Tax (TOT):

  • Collected from guests on rentals less than 30 days
  • Paid quarterly to Tax Collector
  • Registration required before operating

Business Improvement Area (BIA) Assessment:

  • Automatically registered with TOT
  • Paid quarterly with TOT

Business Tax Certificate:

  • Required starting January 2025
  • Additional business license requirement

Enforcement and Penalties

Penalty Structure

Tiered System:

  • Minor Violations: Lower fine amounts
  • Major Violations: Higher fine amounts
  • TOT/BIA violations and operating without a permit receive automatic fines (no warnings)

Progressive Enforcement:

  • First Violation: Warning (except TOT/BIA violations and operating without permit)
  • Second Violation: Monetary fines
  • Third Violation: Permit revocation and permanent ineligibility for future STR permits on the property

Immediate Consequences:

  • No warnings for TOT/BIA violations
  • No warnings for operating without a permit
  • Automatic fines for these violations

Inspection Rights

Properties must be made available for inspection by:

  • Code enforcement personnel
  • Building officials
  • Police officers
  • Fire personnel

Upon Request: At any time, without prior notice

Cap and Attrition System

Non-Hosted STR Limits:

  • Current cap: 182 permits citywide
  • No new applications accepted
  • Cap reduces through attrition when permits are vacated, revoked, or properties are sold/transferred
  • Existing permit holders can renew and transfer to spouse/domestic partner

Contact Information for Local Authority

Primary Contact

Santa Rosa Planning & Economic Development Department

  • Address: 100 Santa Rosa Avenue, Room 3, Santa Rosa, CA 95404
  • Phone: (707) 543-3200
  • Website: srcity.org/3625/Short-Term-Vacation-Rentals

Business Hours:

  • Phone Hours: Monday through Friday, 8:00 AM to 12:00 PM and 1:00 PM to 5:00 PM
  • Counter Hours: Monday through Thursday, 8:00 AM to 4:00 PM, and Friday, 8:00 AM to 1:30 PM

Specialized Contacts

STR Permits and Applications:

  • Email: [email protected]
  • Application Portal: aca-prod.accela.com/SANTAROSA

TOT Registration and Payments:

  • Email: [email protected]
  • Website: srcity.org/TOT

Business Tax Certificate:

  • Phone: (707) 606-0046
  • Website: srcity.org/BT

Code Enforcement/Violations:

  • Report Violations: srcity.org/3644/Maintain-Compliance-and-Report-Violation

General STR Information:

  • Email: [email protected]

Online Resources

STR Permit Search Tool:

  • Website: ws.srcity.org/PWMaps/PermitSearch.aspx?STR=1

Email Notifications:

  • Signup: public.govdelivery.com/accounts/CASANTA/subscriber/new?topic_id=CASANTA_203

City Meetings and Agendas:

  • Website: santa-rosa.legistar.com/Calendar.aspx

Source Links

  1. Short-Term (Vacation) Rentals - City of Santa Rosa
  2. Short-Term Rental Frequently Asked Questions
  3. Short-Term Rental Requirements Document
  4. Apply for or Renew a Short-Term Rental Permit
  5. Maintain Compliance and Report Violations
  6. Transient Occupancy Tax Information
  7. Business Tax Certificate Information
  8. Short-Term Rental Permit Search Tool
  9. Santa Rosa Municipal Code Chapter 20-48

Important Note for Investors: Santa Rosa's STR market is highly regulated with limited availability, particularly for non-hosted operations. The city's approach prioritizes preserving housing stock for residents while allowing hosted STRs as a supplemental income source for primary residents. New investors should carefully consider these restrictions and the attrition-based approach to non-hosted permits when evaluating potential opportunities in this market.

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Santa Rosa

Market Saturation Score

036912
Moderate Saturation
5/ 12
months with declining YoY revenue
5–7 declining months: moderate saturation risk - market may be nearing capacity.
View Full Santa Rosa Market Analysis

Photos of Santa Rosa

Overview of Santa Rosa

Santa Rosa is the county seat of Sonoma County in Northern California, situated about 55 miles north of San Francisco across the Golden Gate Bridge. With a population of roughly 180,000, it is the largest city in California's Wine Country and the commercial and cultural hub of Sonoma County. The city has a relaxed, mid-sized California character, with a walkable historic downtown, a thriving restaurant scene, and easy access to surrounding vineyards, redwood forests, and the Pacific coast. It is perhaps best known as a gateway to the Sonoma County wine regions, the Russian River, and the Northern California redwood groves, and as the longtime home of Peanuts creator Charles Schulz.

Just north of downtown, the Charles M. Schulz Museum celebrates the cartoonist and his decades-long connection to the city. The museum displays original comic strips, rotating exhibitions, and a recreation of his drawing studio, making it a popular stop for families and fans of the comic. Charles M. Schulz Museum sits just minutes from the city center and offers one of the most distinctive indoor attractions in the region.

About a 25-minute drive west of Santa Rosa, the Russian River winds through redwood-studded canyons and offers swimming holes, kayaking, canoeing, and lazy summer tubing. Small communities like Guerneville and Monte Rio line its banks, with inns, tasting rooms, and a notably laid-back atmosphere. The river corridor is a favorite escape for both locals and visitors looking to cool off under the canopy of old-growth redwoods.

Roughly 20 minutes northwest of the city lies Armstrong Redwoods State Natural Reserve, a protected grove of towering old-growth coast redwoods. Short and longer trails wind through trees that are hundreds of years old, with the tallest reaching nearly 310 feet. It is a striking contrast to the surrounding vineyards and an easy day trip for travelers who want to experience the region's signature landscape. A few miles further west, the river meets the Pacific at Jenner, marking the start of the rugged Sonoma Coast.

Sonoma County's wine country itself surrounds Santa Rosa in every direction, with notable American Viticultural Areas such as Russian River Valley, Alexander Valley, and the cooler reaches of Sonoma Valley all within a short drive. Tasting rooms range from intimate family operations to larger estates, and many welcome day visitors for flights and tours. Farm-to-table restaurants, seasonal farmers markets, and roadside produce stands round out the agricultural character of the region.

For short-term rental owners, Santa Rosa offers an appealing blend of urban infrastructure and rural escape. Its central location within Sonoma County makes it a practical base for guests exploring the wine country, the coast, and the redwoods, while its own museums, restaurants, and historic Railroad Square provide reasons to linger in town. Year-round events, from cycling races to harvest-season celebrations, combined with steady weekend and holiday visitation from the Bay Area, support a robust and resilient vacation rental market throughout the year.

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