Santa Rosa, CA
- Overview
- Performance
- Listings
- Buy Box
Key Performance Metrics
Market snapshotPerformance indicators for the Santa Rosa short-term rental market based on reliable data.
Listings
250 / 620
Reliable / Active
Cap Rate
9%
Middle-Earners Gross Yield
Revenue
$61,637
Middle-Earners Revenue
Occupancy
56%
Middle-Earners Occupancy
Home Value
$702,437
Median Home Sale Price
Top Earners
$165,062
Top-Earners Revenue
Santa Rosa
Market Revenue Seasonality
Top Listings
Highest revenueThe highest-performing listings in Santa Rosa.
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Challenging to Investors
Santa Rosa Regulations
Non-hosted STRs are capped at 182 permits with no new applications, while hosted STRs are allowed citywide and face extensive compliance (permit, TOT, BIA, business tax, inspections, safety, and operational rules). Enforcement is tiered and includes automatic fines for TOT/BIA violations and operating without a permit, increasing investor risk and reducing entry for non-hosted operations.
Local STR Agent
STR specialist · Santa Rosa, CA
About Santa Rosa
Santa Rosa is a city located in Sonoma County, California, renowned for its vibrant community, historical significance, and proximity to the lush wineries of the Sonoma Valley. As of the most recent estimates, Santa Rosa has a population of approximately 176,938 residents, making it the largest city in California's Wine Country. The city lies about 55 miles northwest of San Francisco, making it an appealing destination for visitors seeking a respite from the hustle and bustle of a major metropolitan area.
Santa Rosa boasts several significant landmarks and attractions that enhance its appeal for short-term rentals. One key highlight is the Charles M. Schulz Museum and Research Center, dedicated to the acclaimed "Peanuts" comic strip creator who lived in Santa Rosa for several decades. More information can be found on their official website.
For nature enthusiasts, Annadel State Park offers an extensive network of hiking and biking trails amidst stunning scenery. The park is a popular spot for outdoor activities and can be explored in more detail on the California State Parks website.
Downtown, visitors can enjoy a blend of historic architecture, cultural attractions, and dining options. The historic Luther Burbank Home and Gardens is another key landmark, celebrating the work of the famous horticulturist. Additional information is available on their official website.
Santa Rosa also serves as a gateway to the renowned Sonoma County Wine Country, with numerous vineyards and wineries accessible within a short drive. This prime location offers tourists ample opportunities for wine tasting and tours, making it an ideal spot for short-term stays. The Sonoma County Tourism website offers further insights into these attractions.
In conclusion, Santa Rosa’s diverse array of landmarks, natural beauty, and prime location near San Francisco make it a highly appealing destination for short-term rentals. Its rich blend of cultural and recreational opportunities ensures that visitors have a wide variety of activities to enjoy during their stay.