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Show Low, AZ
Generally Investor Friendly
Local STR Agent
Local STR Agent

Executive overview
Yes. The city’s Chapter 16.55 (Short‑Term Rentals and Vacation Rentals) explicitly authorizes STR operation via a city permit and registration. The city’s stated purpose is to protect the health, safety, and welfare of the community through reasonable regulations for short‑term rentals and vacation rentals. Ordinance 2024‑02 significantly updated the framework; the city code is current through Ordinance 2025‑04 (Aug 5, 2025). Ordinance 2025‑04 was being considered to require owner contact information to be posted outside the property with specified size and font, enhancing visibility for code enforcement.
Citations: Show Low City Code Chapter 16.55 and Ordinance 2024‑02 update.
Show Low hosts earn a median $27,331/year with $200 ADR and 50% occupancy.
Top performers pull in $37,879+ per year.
See the full Show Low market breakdownStep‑by‑step process:
Table: Registration/permit timeline and key milestones
Core obligations
Emergency point of contact and response standards
Advertisement requirements
Posting on the property
Prohibited uses and compliance
Enforcement, penalties, and suspensions
Table: Violations and penalties matrix (high‑level)
County (Navajo County) and State (Arizona) regulations
Table: Primary STR contacts
Notes
Next step
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Free brief
Revenue data, top neighborhoods, seasonal trends, and the key regulations for Show Low, Arizona in one email.


Show Low is a small city in Navajo County, Arizona, situated in the forested highlands of the White Mountains at an elevation of roughly 6,300 feet. With a population of approximately 11,000 to 12,000 residents, it carries the relaxed character of a mountain town that doubles as a regional hub for the surrounding Apache-Sitgreaves country. Visitors know it primarily as a year-round outdoor base — cool in summer, snowy in winter — and as a convenient gateway to the lakes, trails, and ski areas of eastern Arizona. The nearest major city is Phoenix, lying about 180 miles to the southwest, a drive of roughly three to three-and-a-half hours through the Tonto Basin and the high country.
Just minutes from town, Fool Hollow Lake Recreation Area wraps a 150-acre reservoir in ponderosa pine, offering fishing, non-motorized boating, camping, and easy walking trails. Operated by Arizona State Parks, it is a favorite for families looking to spend a day on the water without venturing far from Show Low's restaurants and lodging, sitting only a few miles east of the city center.
The city sits on the edge of the Apache-Sitgreaves National Forest, more than two million acres of mountain woodland that defines the region's character. From Show Low, travelers can be among towering pines, high-elevation meadows, and numerous small fishing lakes within a short drive. The forest's trail network draws hikers, mountain bikers, and wildlife watchers in warmer months, while its snow-covered slopes attract snowmobilers and cross-country skiers once winter sets in.
To the south, the adjoining community of Pinetop-Lakeside adds another layer of small-town appeal, with antique shops, casual eateries, and additional lakefront access just a short drive from Show Low's center. A bit farther to the northeast lies Sunrise Park Resort, a long-established ski area on the Fort Apache Indian Reservation, generally reached in under an hour from Show Low. Together with the surrounding lakes and the White Mountain Apache lands east of town, these destinations form a varied recreational ring around the city.
For short-term rental owners, Show Low offers a compelling combination of small-town atmosphere and four-season tourism. Summer brings visitors escaping the desert heat, autumn draws leaf-peepers to the aspens and oaks, and winter sends skiers and snowboarders to the nearby slopes. With Phoenix, Tucson, and the broader Arizona lowlands within a half-day's drive, the city functions as a natural high-country retreat, well suited to guests seeking cool weather, scenic drives, and easy access to some of the state's most underrated outdoor country.
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