Show Low, AZ

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Show Low short-term rental market based on reliable data.

Listings

343 / 590

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$27,331

Middle-Earners Revenue

Occupancy

50%

Middle-Earners Occupancy

Home Value

$441,128

Median Home Sale Price

Top Earners

$50,916

Top-Earners Revenue

Show Low

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Show Low.

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B

Generally Investor friendly

Show Low Regulations

Allowed citywide with a simple $150 annual permit and 7‑day review, but requires TPT licensing, emergency‑contact standards, ad/posting rules, background checks, and escalating civil penalties plus potential 12‑month suspension for repeat violations, which raise compliance risk.

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About Show Low

Show Low is a small city in Navajo County, Arizona, situated in the forested highlands of the White Mountains at an elevation of roughly 6,300 feet. With a population of approximately 11,000 to 12,000 residents, it carries the relaxed character of a mountain town that doubles as a regional hub for the surrounding Apache-Sitgreaves country. Visitors know it primarily as a year-round outdoor base — cool in summer, snowy in winter — and as a convenient gateway to the lakes, trails, and ski areas of eastern Arizona. The nearest major city is Phoenix, lying about 180 miles to the southwest, a drive of roughly three to three-and-a-half hours through the Tonto Basin and the high country.

Just minutes from town, Fool Hollow Lake Recreation Area wraps a 150-acre reservoir in ponderosa pine, offering fishing, non-motorized boating, camping, and easy walking trails. Operated by Arizona State Parks, it is a favorite for families looking to spend a day on the water without venturing far from Show Low's restaurants and lodging, sitting only a few miles east of the city center.

The city sits on the edge of the Apache-Sitgreaves National Forest, more than two million acres of mountain woodland that defines the region's character. From Show Low, travelers can be among towering pines, high-elevation meadows, and numerous small fishing lakes within a short drive. The forest's trail network draws hikers, mountain bikers, and wildlife watchers in warmer months, while its snow-covered slopes attract snowmobilers and cross-country skiers once winter sets in.

To the south, the adjoining community of Pinetop-Lakeside adds another layer of small-town appeal, with antique shops, casual eateries, and additional lakefront access just a short drive from Show Low's center. A bit farther to the northeast lies Sunrise Park Resort, a long-established ski area on the Fort Apache Indian Reservation, generally reached in under an hour from Show Low. Together with the surrounding lakes and the White Mountain Apache lands east of town, these destinations form a varied recreational ring around the city.

For short-term rental owners, Show Low offers a compelling combination of small-town atmosphere and four-season tourism. Summer brings visitors escaping the desert heat, autumn draws leaf-peepers to the aspens and oaks, and winter sends skiers and snowboarders to the nearby slopes. With Phoenix, Tucson, and the broader Arizona lowlands within a half-day's drive, the city functions as a natural high-country retreat, well suited to guests seeking cool weather, scenic drives, and easy access to some of the state's most underrated outdoor country.

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