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Monroe, WI
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Local STR Agent
Local STR Agent

Yes—short-term rentals are allowed in Monroe, Wisconsin. Monroe County has implemented a county-wide licensing program for lodging, including short-term vacation rentals. Property owners who rent rooms, homes, cabins, or cottages to tourists or transients for overnight lodging are required to obtain a lodging license from the Monroe County Health Department. Monroe County Health Department acts as an agent of the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) to administer state lodging rules under Wisconsin Administrative Code ATCP 72.
Importantly, the licensing requirement applies regardless of whether a property is operated year-round or only during part of the year. Facilities operating without a license after the enforcement deadline may be assessed a $750 fee.
At the municipal level, the City of Monroe requires a Lodging House Permit for lodging operations within city limits. State rules also require registration for sales and room taxes with the Wisconsin Department of Revenue.
Sources:
Monroe hosts earn a median $30,053/year with $149 ADR and 55% occupancy.
Top performers pull in $39,662+ per year.
See the full Monroe market breakdownInvestors should follow a structured compliance path before opening:
Key points from county guidance:
Sources:
Investors should assemble the following documents, in order:
Sources:
Local (City of Monroe)
County (Monroe County)
State (Wisconsin)
Sources:
Monroe County Health Department – Environmental Health (Licensing and Inspections)
City of Monroe – Building Inspection / Property Maintenance
Wisconsin Department of Revenue (State-level tax registration guidance)
Investors should confirm zoning and licensing details for their specific property location, as requirements can differ between City limits and unincorporated Monroe County. Begin with municipal and county approvals, then complete state tax registration and ongoing inspections. Maintain records and ready displays of permits and licenses. Contact the County Health Department for licensing timelines and inspection scheduling, and the City Building Inspection Division for lodging house permitting and any required plan reviews.
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Monroe is a small city in southern Wisconsin that serves as the county seat of Green County. With a population of roughly 10,800, it carries a distinctly Swiss-American character, a legacy of the Swiss immigrants who settled the rolling farmland of the area in the mid-1800s. The town is best known as the self-proclaimed "Swiss Cheese Capital of the USA," a claim tied to the long-running dairy tradition that still defines the local economy and identity. It sits about 45 miles south-southwest of Madison, Wisconsin, the nearest major city, and roughly two hours northwest of Chicago, placing it within easy reach of substantial visitor markets while still feeling like a quiet Midwestern community. The town itself is compact and walkable, with a tidy downtown square framed by historic brick buildings, and a strong cultural rhythm shaped by its Swiss roots.
A visit to Monroe is rarely complete without a stop at the National Historic Cheesemaking Center, located right downtown. The museum traces the history of cheesemaking in the region through exhibits, photographs, and hands-on displays, and it gives travelers a clear sense of why this small Wisconsin city punches so far above its weight in the dairy world. From there, it is natural to follow the Green County Cheese Trail, a self-guided route that loops through the surrounding countryside and connects several working cheese factories and dairy stores. The trail starts essentially at Monroe's doorstep, with most stops within a 15- to 20-minute drive, making it a natural day-long outing for visitors.
About 15 miles to the northeast lies the village of New Glarus, often marketed as "Little Switzerland." With its wood-beamed chalets, alpine-style storefronts, and the rolling hills of the Driftless region as a backdrop, it draws visitors year-round, and the locally brewed New Glarus Brewing Company is a popular stop. Closer to Monroe, the Sugar River State Trail offers a paved, multi-use path that follows the Sugar River south out of town, popular with cyclists, walkers, and cross-country skiers depending on the season. Together, these nearby draws give visitors an easy mix of culinary tourism, outdoor recreation, and small-town sightseeing without ever straying far from a Monroe base.
For a short-term rental, Monroe's appeal is straightforward: it offers an authentic, uncrowded slice of southern Wisconsin with a celebrated food-and-drink identity, a recognizable festival calendar, and quick access to both Madison and the broader charm of the Driftless region. Guests get the relaxed pace of a small Swiss-heritage town paired with enough surrounding variety to fill a long weekend, which is a combination that tends to translate well into steady year-round demand.
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