logo image

Marshfield, Wisconsin

Regulations >
Wisconsin >
Marshfield

Want to see how Marshfield compares to other top cities in Wisconsin?  Explore all city regulations in Wisconsin. →

B

Marshfield, WI

Generally Investor Friendly

Local STR Agent

Local STR Agent

Marshfield STR Expert
Marshfield, Wisconsin skyline

STR Regulations for Marshfield, Wisconsin

Overview: Are Short-Term Rentals Allowed in Marshfield, WI?

Yes, short-term rentals are allowed in Marshfield, WI. However, the operation of an STR is explicitly regulated and requires a license. The City of Marshfield requires a license for any property rented out for 29 days or less. This requirement was implemented starting June 1, 2020. The license is a critical step to ensure compliance with local, county, and state regulations. Operating an STR without the proper license is illegal and can result in fines or legal action.


How to Start a Short-Term Rental Business in Marshfield, WI

Starting an STR in Marshfield involves a clear, multi-step process centered around obtaining the necessary licenses and permits. The process is managed by the City Clerk's office.

  1. Prepare Your Property: Ensure your property meets all safety and zoning requirements for a short-term rental. This includes having a functioning kitchen and adequate sleeping arrangements.
  2. Gather Required Documentation: Collect all the necessary documents listed in the next section. This is a crucial step to avoid delays in your application.
  3. Complete the Application: Fill out the official "Short-Term Rental License Application" provided by the City of Marshfield. The application can be found on the city website (see Sources).
  4. Submit Application and Fees: Submit your completed application along with the required copies of all supporting documents and the application fee to the City Clerk's office.
  5. Obtain Additional Licenses: In parallel, you must secure the required licenses from Marathon County or Wood County and the State of Wisconsin.
  6. Begin Operations: You may only begin operating your short-term rental once all licenses (city, county, and state) have been successfully obtained.

Required Documents, Permits, Licenses, and Guidelines

To obtain a City of Marshfield Short-Term Rental License, an applicant must submit the following:

  • City of Marshfield Short-Term Rental License Application: The completed, signed application form.
  • County Tourist Rooming House License: Issued by either Marathon County or Wood County (depending on the property's location) under Wisconsin Statute 254.64.
  • State Lodging Establishment Inspection Form: Must be dated within one year of the license issuance or renewal date. This is the standard state health inspection for lodging establishments.
  • Room Tax Permit: A permit to collect and remit the Wisconsin Room Tax.
  • Floor Plan of the House: A basic drawing showing the layout of the rental space.
  • Site Plan of the Property: A drawing showing the property lines and the location of the house.
  • Seller's Permit: Issued by the Wisconsin Department of Revenue, if applicable for sales tax purposes.
  • Designation of Resident Agent: Required if the property owner does not reside in Marshfield. The agent must be a Marshfield resident and accept legal service of process.
  • Application Fee: A fee of $10.00, payable to the City of Marshfield.

The application includes a checklist to ensure all items are submitted together.


Specific Regulations for Short-Term Rentals (City, County, and State)

The provided sources do not detail specific operational regulations such as maximum occupancy, quiet hours, or parking rules. However, the following key regulatory points are clear:

  • City of Marshfield (Primary Ordinance): An STR is defined as renting a property for 29 days or less. Operation of an STR for this duration without a city license is prohibited.
  • County Level (Tourist Rooming House License): Properties must obtain a tourist rooming house license from either Marathon County or Wood County, as per Wisconsin Statute 254.64. This is a separate requirement from the city license.
  • State of Wisconsin (Lodging Establishment Inspection): To comply with health and safety standards, properties must pass a state lodging establishment inspection, and the form must be submitted with the city license application. A Room Tax Permit from the Wisconsin Department of Revenue is also required.

Important Note: While not detailed in the provided content, STR operators are also subject to the City of Marshfield's general ordinances (e.g., noise, parking, zoning). It is the responsibility of the licensee to comply with all applicable local, state, and federal laws.


Contact Information for the Local Authority

The City Clerk's office is the primary authority for short-term rental licenses in Marshfield.

  • City Clerk's Office
  • Address: 207 W. 6th St, Marshfield, WI 54449
  • Phone: (715) 384-7831
  • Email: Jessica.Schiferl@ci.marshfield.wi.us (Deputy City Clerk)

For property-related information (assessor, zoning, etc.), contact the main city line: (715) 486-2000.


Links to Source Pages

  1. OnFocus News Article: City of Marshfield Requires License for Short-Term Rentals
  2. City of Marshfield Official Website: Licenses and Permits
  3. Hub City Times Article: Short-term rental license required in city of Marshfield
  4. City of Marshfield Application Form: Short-Term Rental License Application (PDF)

What do Airbnb hosts actually earn in Marshfield?

Marshfield hosts earn a median $20,505/year with $94 ADR and 81% occupancy.

Top performers pull in $27,950+ per year.

See the full Marshfield market breakdown

Next step

Found a property in Marshfield?

Paste any address and get estimated revenue, cash-on-cash return, and comparable STR performance in under 5 minutes. 3 free analyses per day.

Ask the AI Advisor about Marshfield

Free brief

Get the free Marshfield STR Investment Brief

Revenue data, top neighborhoods, seasonal trends, and the key regulations for Marshfield, Wisconsin in one email.

Marshfield

Market Saturation Score

036912
Moderate Saturation
5/ 12
months with declining YoY revenue
5–7 declining months: moderate saturation risk - market may be nearing capacity.
View Full Marshfield Market Analysis

Photos of Marshfield

Overview of Marshfield

Marshfield is a city in central Wisconsin, located primarily in Wood County with a small portion extending into Marathon County. With a population of approximately 19,000 residents, it functions as a regional hub for the surrounding rural area and is best known as the home of the Marshfield Clinic, one of the largest private medical groups in the United States. The city has the comfortable, workaday character of a Midwestern service center and serves as a gateway to the forests, wetlands, and small towns of central Wisconsin. It sits roughly 45 miles southwest of Wausau and about 100 miles west of Green Bay, the nearest major city.

Wildwood Zoo is a free, city-operated zoo located within a few minutes' drive of downtown Marshfield, home to North American species such as timber wolves, black bears, cougars, and bison, along with tigers and primates from other continents. The zoo's wooded setting, admission-free policy, and family-friendly atmosphere make it a popular stop for visitors to the area, with paved paths winding through natural habitats just minutes from hotels and residential streets.

Just south of Marshfield, Jurustic Park is a quirky folk-art environment created by sculptor Clyde Wynant from scrap metal, old machinery, and cast-off industrial parts. The whimsical, dragon-like sculptures and elaborate assemblage pieces have drawn national media attention to this offbeat destination, and the site has become something of a pilgrimage for fans of outsider art exploring the back roads of central Wisconsin.

The George W. Mead State Wildlife Area spans more than 30,000 acres of wetlands, forests, and grasslands roughly halfway between Stevens Point and Marshfield, about a 30-minute drive southeast of the city. It offers hiking, wildlife viewing, hunting, and cross-country skiing in season, and its sheer size makes it one of the most significant natural areas in the region for birders and outdoor recreationists.

The Central Wisconsin State Fair, held annually at the fairgrounds in Marshfield, draws visitors from across the region for livestock shows, midway rides, and live entertainment. For one week each summer, the fair significantly boosts the city's visitor numbers and is a fixture on the local calendar, filling nearby motels and rental properties with families and exhibitors.

Marshfield's combination of small-town affordability, a strong medical and employment base that drives consistent year-round visitation, and easy access to wildlife areas and outdoor recreation gives it a quiet but steady appeal as a short-term rental market. Visitors coming for medical appointments, family events, fair week, or to explore the forests and wildlife of central Wisconsin find a comfortable, well-serviced base in Marshfield, with the cultural amenities of larger Wisconsin cities within a few hours' drive.

Want to know if a property in Marshfield is a good investment?

Enter an address to get instant revenue potential and comps.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc