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Marshfield, Wisconsin

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Marshfield

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Marshfield, WI

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STR Regulations for Marshfield, Wisconsin

Overview: Are Short-Term Rentals Allowed in Marshfield, WI?

Yes, short-term rentals are allowed in Marshfield, WI. However, the operation of an STR is explicitly regulated and requires a license. The City of Marshfield requires a license for any property rented out for 29 days or less. This requirement was implemented starting June 1, 2020. The license is a critical step to ensure compliance with local, county, and state regulations. Operating an STR without the proper license is illegal and can result in fines or legal action.


How to Start a Short-Term Rental Business in Marshfield, WI

Starting an STR in Marshfield involves a clear, multi-step process centered around obtaining the necessary licenses and permits. The process is managed by the City Clerk's office.

  1. Prepare Your Property: Ensure your property meets all safety and zoning requirements for a short-term rental. This includes having a functioning kitchen and adequate sleeping arrangements.
  2. Gather Required Documentation: Collect all the necessary documents listed in the next section. This is a crucial step to avoid delays in your application.
  3. Complete the Application: Fill out the official "Short-Term Rental License Application" provided by the City of Marshfield. The application can be found on the city website (see Sources).
  4. Submit Application and Fees: Submit your completed application along with the required copies of all supporting documents and the application fee to the City Clerk's office.
  5. Obtain Additional Licenses: In parallel, you must secure the required licenses from Marathon County or Wood County and the State of Wisconsin.
  6. Begin Operations: You may only begin operating your short-term rental once all licenses (city, county, and state) have been successfully obtained.

Required Documents, Permits, Licenses, and Guidelines

To obtain a City of Marshfield Short-Term Rental License, an applicant must submit the following:

  • City of Marshfield Short-Term Rental License Application: The completed, signed application form.
  • County Tourist Rooming House License: Issued by either Marathon County or Wood County (depending on the property's location) under Wisconsin Statute 254.64.
  • State Lodging Establishment Inspection Form: Must be dated within one year of the license issuance or renewal date. This is the standard state health inspection for lodging establishments.
  • Room Tax Permit: A permit to collect and remit the Wisconsin Room Tax.
  • Floor Plan of the House: A basic drawing showing the layout of the rental space.
  • Site Plan of the Property: A drawing showing the property lines and the location of the house.
  • Seller's Permit: Issued by the Wisconsin Department of Revenue, if applicable for sales tax purposes.
  • Designation of Resident Agent: Required if the property owner does not reside in Marshfield. The agent must be a Marshfield resident and accept legal service of process.
  • Application Fee: A fee of $10.00, payable to the City of Marshfield.

The application includes a checklist to ensure all items are submitted together.


Specific Regulations for Short-Term Rentals (City, County, and State)

The provided sources do not detail specific operational regulations such as maximum occupancy, quiet hours, or parking rules. However, the following key regulatory points are clear:

  • City of Marshfield (Primary Ordinance): An STR is defined as renting a property for 29 days or less. Operation of an STR for this duration without a city license is prohibited.
  • County Level (Tourist Rooming House License): Properties must obtain a tourist rooming house license from either Marathon County or Wood County, as per Wisconsin Statute 254.64. This is a separate requirement from the city license.
  • State of Wisconsin (Lodging Establishment Inspection): To comply with health and safety standards, properties must pass a state lodging establishment inspection, and the form must be submitted with the city license application. A Room Tax Permit from the Wisconsin Department of Revenue is also required.

Important Note: While not detailed in the provided content, STR operators are also subject to the City of Marshfield's general ordinances (e.g., noise, parking, zoning). It is the responsibility of the licensee to comply with all applicable local, state, and federal laws.


Contact Information for the Local Authority

The City Clerk's office is the primary authority for short-term rental licenses in Marshfield.

  • City Clerk's Office
  • Address: 207 W. 6th St, Marshfield, WI 54449
  • Phone: (715) 384-7831
  • Email: Jessica.Schiferl@ci.marshfield.wi.us (Deputy City Clerk)

For property-related information (assessor, zoning, etc.), contact the main city line: (715) 486-2000.


Links to Source Pages

  1. OnFocus News Article: City of Marshfield Requires License for Short-Term Rentals
  2. City of Marshfield Official Website: Licenses and Permits
  3. Hub City Times Article: Short-term rental license required in city of Marshfield
  4. City of Marshfield Application Form: Short-Term Rental License Application (PDF)

What do Airbnb hosts actually earn in Marshfield?

Marshfield hosts earn a median $20,389/year with $96 ADR and 79% occupancy.

Top performers pull in $28,580+ per year.

See the full Marshfield market breakdown →

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Marshfield

Market Saturation Score

036912
Moderate Saturation
7/ 12
months with declining YoY revenue
5–7 declining months: moderate saturation risk - market may be nearing capacity.
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Photos of Marshfield

Overview of Marshfield

Marshfield is in Wood and Marathon counties in the state of Wisconsin. It is located at the intersection of U.S. Highway 10, Highway 13 and Highway 97. The largest city in Wood County, its population was 18,929 at the 2020 census. Of this, 18,119 were in Wood County, and 810 were in Marathon County. The city is part of the United States Census Bureau's Marshfield-Wisconsin Rapids Micropolitan Statistical Area, which includes all of Wood County (2020 population: 74,207). The portion of the city in Marathon County is part of the Wausau Metropolitan Statistical Area. Marshfield is home to the Marshfield Clinic, a large healthcare system that serves much of Central, Northern, and Western Wisconsin. In 2010, Marshfield was ranked 5th in a list of "The Best Small Cities to Raise a Family" compiled by Forbes magazine.

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