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Maiden Rock

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Maiden Rock, WI

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Maiden Rock, Wisconsin skyline

STR Regulations for Maiden Rock, Wisconsin

Note: This guide synthesizes Town of Maiden Rock and Pierce County sources you provided. It does not constitute legal advice. Always confirm current requirements with the Town and County before operating.

Overview: Are STRs allowed in Maiden Rock, WI?

  • Allowed, but subject to county oversight and Town review.

Bottom line: Yes, STRs are allowed in Maiden Rock, but you must complete the County affidavit process and the Town Board review before hosting guests.

What do Airbnb hosts actually earn in Maiden Rock?

Maiden Rock hosts earn a median $32,419/year with $249 ADR and 42% occupancy.

Top performers pull in $53,409+ per year.

See the full Maiden Rock market breakdown

How to Start a Short‑Term Rental Business in Maiden Rock

  1. Align your property with local land use and planning context
  1. File the Pierce County Vacation Rental Affidavit
  1. Building and site compliance (if applicable)
  1. Taxes and business administration
  • Collect and remit applicable sales and room taxes (e.g., Wisconsin State Sales Tax and Wisconsin Room Tax if applicable). Consult the Wisconsin Department of Revenue or a local tax professional for current rates, registration, and filing procedures.
  1. Insurance and safety
  • Secure appropriate liability and property coverage for STR operations.
  • Ensure safe access/egress, compliance with life-safety standards, and adherence to local health requirements.

Required Documents, Permits, Licenses, and Guidelines

Town-level requirements (Maiden Rock, Pierce County)

County-level requirements (Pierce County)

State-level considerations (Wisconsin)

  • Sales tax and room tax may apply to STRs; consult the Wisconsin Department of Revenue for registration, collection, and remittance rules. (No state statute link provided in your materials; confirm with DOR.)

Specific Regulations (Town, County, State)

Town of Maiden Rock (municipal)

Pierce County (county)

State of Wisconsin (state)

  • Sales and room taxes may apply to STR income and guest charges. Confirm current rules, registration, and filing obligations with the Wisconsin Department of Revenue.

Contacts (Local Authority for STRs)

Town of Maiden Rock (Town Board)

Town Chair (Town Board)

  • Jerry Duden — 715‑448‑4800

Pierce County Sheriff’s Office

  • 715‑273‑6808

Building Inspections (Town-authorized service)

  • All‑Croix Inspections — www.allcroix.com/
  • Contact (inspections): Todd Dolan — 715‑377‑2152

Pierce County Zoning (Land Management Department)

Source Links (as provided)

Practical takeaway for investors

  • Start with the County affidavit, which triggers Town Board review.
  • Build or remodel only after securing required Town permits (building, site review, driveway).
  • Design and operate the STR in a manner that aligns with Maiden Rock’s rural character and environmental protections. This can help reduce friction with neighbors and the Town Board during review.

Next step

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Maiden Rock

Market Saturation Score

036912
High Saturation
8/ 12
months with declining YoY revenue
8–10 declining months: high saturation - supply likely outpacing demand.
View Full Maiden Rock Market Analysis

Photos of Maiden Rock

Overview of Maiden Rock

Maiden Rock is a tiny village tucked into the Mississippi River bluffs of western Wisconsin, in Pierce County just across the water from Minnesota. With roughly one hundred residents, the community carries the unhurried feel of a rural river town, and visitors come for the dramatic scenery, the apple orchards that dot the surrounding hillsides, and the small-town character that defines the Lake Pepin region. The village sits about sixty miles southeast of the Twin Cities, Minneapolis and St. Paul, making it an easy weekend escape from the metro area into the driftless countryside.

The feature that gives the village its name is the towering limestone bluff that rises several hundred feet above the river. According to a well-known Dakota legend, a young woman named Winona leapt from the cliff rather than enter a marriage she did not want, and her spirit was said to have become a maid of the rock. Today, a small roadside park at the top of the bluff draws road-trippers traveling the Great River Road, who stop for sweeping views of the Mississippi and the wooded Minnesota bluffs beyond.

Just offshore, Lake Pepin forms the largest natural lake on the Mississippi River, a broad expanse of still water created by a delta of sediment from the Chippewa River. The lake's calm surface and sandy shoreline make it a favorite for sailing, fishing, and watching the riverboats that still travel this stretch of the waterway. Lake Pepin extends for roughly twenty-five miles between Reads Landing, Minnesota, and Pepin, Wisconsin, with Maiden Rock sitting along its eastern shore and offering nearby public access points for paddlers and anglers.

About twenty minutes south of Maiden Rock, the village of Pepin is best known as the birthplace of Laura Ingalls Wilder, the author whose Little House books shaped the American pioneer story. A small museum in town preserves the cabin site and tells the story of her early years on the Wisconsin frontier, drawing fans of the books from across the country. The drive between Maiden Rock and Pepin traces the wooded river road, passing orchards, farm stands, and additional bluff-top overlooks along the way.

The surrounding landscape invites slow exploration. The Great River Road, a National Scenic Byway, winds through the bluffs past small wineries, farm markets, and the rolling farmland of Pierce and Pepin counties. Cyclists tackle the steep climbs along the Wisconsin side of the valley, while paddlers and anglers spend long days on Lake Pepin's protected waters. With its combination of natural beauty, Native American and literary history, and easy access from a major metropolitan area, Maiden Rock offers short-term rental owners a setting that is both distinctly rural and well connected to a steady stream of visitors exploring the upper Mississippi valley.

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