logo image

Fish Creek, Wisconsin

Regulations >
Wisconsin >
Fish Creek

Want to see how Fish Creek compares to other top cities in Wisconsin?  Explore all city regulations in Wisconsin. →

B

Fish Creek, WI

Generally Investor Friendly

Local STR Agent

Local STR Agent

Fish Creek STR Expert
Fish Creek, Wisconsin skyline

STR Regulations for Fish Creek, Wisconsin

Overview: Are Short-Term Rentals Allowed in Fish Creek, WI? Short-term rentals (STRs) are allowed in Fish Creek, Wisconsin, which is located in the Town of Gibraltar, Door County. Operators must comply with state, county, and municipal requirements to legally rent. At a minimum, you will need:

  • State of Wisconsin: DATCP Tourist Rooming House license and a Wisconsin seller’s permit if expected taxable receipts reach the threshold.
  • Door County: A Door County Tourism Zone Commission (DCTZC) permit and to file monthly room tax reports.
  • Town of Gibraltar (Fish Creek): A local STR business license, including required documentation and ongoing compliance with local rules. Door County and the Town of Gibraltar enforce specific health, safety, and tax obligations; non-compliance can result in penalties, permit denial, or revocation.

How to Start a Short-Term Rental Business in Fish Creek, WI Launching a compliant STR in Fish Creek requires coordinated steps across state, county, and municipal jurisdictions. Follow the sequence below to avoid delays or rejections.

  1. Confirm zoning and property suitability
  • Confirm your property is located in the Town of Gibraltar (Fish Creek) and is zoned to allow STR use. If you are served by a private onsite wastewater treatment system (POWTS), verify its design capacity; occupancy must be limited to the POWTS design capacity to protect groundwater in this karst region. The Town of Gibraltar ordinance specifically emphasizes this requirement due to fractured bedrock and karst topography in Door County.
  1. Obtain the required state license (DATCP Tourist Rooming House)
  • Apply for a Tourist Rooming House (TRH) license through the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP). The license is valid for up to three years and requires an inspection by a state-licensed professional.
  • Contact DATCP to arrange inspection and obtain the license before applying for local permits in Gibraltar.
  1. Apply for the Door County Tourism Zone Commission (DCTZC) permit
  • Door County requires a lodging permit for all STRs operating within the county. After obtaining your DATCP license, submit the DCTZC permit application and begin monthly room tax reporting as required.
  1. Apply for a Town of Gibraltar STR business license
  • Submit a complete application and fee to the Town of Gibraltar. Required documentation includes DATCP TRH license, insurance, floor and site plans, proof of garbage service, emergency contact information, and your DCTZC permit. Annual renewal is required, with deadlines and fee schedule set by the town.
  1. Set up seller’s tax obligations
  • Determine whether you need a Wisconsin seller’s permit based on your expected taxable gross receipts over a 365‑day period. If you expect $2,000 or more in taxable sales (short‑term lodging is taxable), you must obtain a seller’s permit from the Wisconsin Department of Revenue and collect/remit applicable state sales tax and Door County room tax. Door County’s room tax is administered by DCTZC via monthly reports.
  1. Complete inspections and finalize compliance
  • DATCP will complete a pre-licensing inspection and ongoing annual inspections as applicable. Ensure the property meets health and safety standards under Wisconsin code and local rules. Post required licenses on the property and prepare guest-facing property rules (see local regulations section below).
  1. Launch and maintain compliance
  • Begin listing and hosting only after all approvals are in place. Maintain monthly room tax reporting and annual license renewals. Monitor local ordinance updates and good neighbor best practices.

Required Documents, Permits, Licenses, and Guidelines State of Wisconsin

  • DATCP Tourist Rooming House (TRH) license
    • Application and inspection required; license is valid up to three years.
    • Contact: DATCP; Phone: (608) 224-4923; Email: datcpdfslicensing@wi.gov.
  • Wisconsin seller’s permit (if applicable)
    • Required if expected taxable receipts are $2,000 or more in a 365-day period.
    • Administered by Wisconsin Department of Revenue.
  • STR law summary
    • Wisconsin Hotel & Lodging Association provides a summary of the state’s STR law (2019).

Door County

  • Door County Tourism Zone Commission (DCTZC) lodging permit
    • Apply via the DCTZC portal; obtain permit before hosting.
    • Monthly room tax reporting is mandatory; use DCTZC’s filing system.
  • Municipal requirements overview
    • Additional municipal (local) requirements may apply; consult the DCTZC municipal requirements directory.

Town of Gibraltar (Fish Creek)

  • STR business license
    • Application is available online; fee schedule applies to initial and renewal applications.
  • Required documentation (uploaded during application)
    • DATCP Tourist Rooming House license (or confirmation of application).
    • Complete State Lodging Establishment Inspection (most recent).
    • Proof of casualty and liability insurance with minimum limits of $300,000 per individual and $1,000,000 aggregate, identifying property as used for rental.
    • Floor plan indicating requested maximum occupancy.
    • Site plan showing available onsite parking.
    • DCTZC room tax permit.
    • Proof of garbage disposal service.
    • Emergency contact information (able to respond within 45 minutes).

Good Neighbor and Guest-Facing Rules (Town of Gibraltar)

  • Post the following rules for guests (at a minimum):
    • Maximum occupancy for the property.
    • Contact information for key holder/designated operator.
    • Parking locations.
    • Quiet hours: 10:00 p.m. to 7:00 a.m.
    • Outdoor burning regulations and fire department contact info.
    • Non-emergency law enforcement contact information.
    • POWTS instructions (e.g., location of high-water alarms), if applicable.
    • Waste and recyclable disposal procedures and schedule.
    • Pet control and oversight rules.
  • Post both the State of Wisconsin tourist rooming house license and the Town of Gibraltar STR business license on the property.

State-Level Regulations (Wisconsin)

  • DATCP Tourist Rooming House (TRH) licensing rules (ATCP 72)
    • Health, safety, and operational standards apply to all short-term rentals considered tourist rooming houses. The license requires inspection and ongoing compliance.
  • Seller’s permit requirements
    • Short-term lodging is taxable. If you expect $2,000 or more in taxable gross receipts in any 365-day period, you must obtain a seller’s permit and collect/remit state sales tax and room tax as required.
  • STR law summary
    • Wisconsin Hotel & Lodging Association: “Short-Term Rentals Law” (2019) summary graphic and guidance documents for owners.

County-Level Regulations (Door County)

  • Door County Tourism Zone Commission (DCTZC) permits and room tax
    • All STRs must obtain a DCTZC lodging permit and file monthly room tax reports, regardless of municipality. DCTZC administers the county-wide room tax program.
  • POWTS (sanitation) capacity limits
    • Door County’s Sanitarian enforces POWTS capacity limits; occupancy must not exceed the system’s design capacity. This is especially critical in Fish Creek’s karst geology to protect groundwater. Contact the Door County Sanitarian for documentation and capacity verification.

Local Regulations (Town of Gibraltar – Fish Creek)

  • Operating cap without license
    • No person shall maintain, manage, or operate an STR more than fifteen (15) nights each year without a valid STR business license issued by the Town of Gibraltar.
  • Annual license term
    • License is effective for one year; the annual term begins January 1 and ends December 31. Renewal applications and fees must be filed by November 1.
  • Occupancy and POWTS
    • Properties served by POWTS must limit occupancy to the system’s designed capacity; properties on public sewer must still meet occupancy and life safety limits.
  • Parking and access
    • Sufficient off-street parking must be available on-site, complying with Door County Comprehensive Zoning and Town parking regulations.
  • Communications and emergency response
    • Properties must have reliable telephone communication; the owner or designated operator/agent must be able to respond within 45 minutes of an emergency call.
  • Outdoor events
    • Outdoor events (e.g., weddings, reunions) are limited to ten (10) per calendar year per property, consistent with Door County Zoning 2.07(1)(a).
  • Prohibited accommodations
    • Recreational vehicles, campers, or other temporary lodging arrangements may not be used to provide additional paid accommodations.
  • Fees and late charges
    • Initial application and renewal fees apply. Late fees are assessed for renewals submitted after the deadline. The fee schedule is available from the Town Clerk; published references indicate a $45 base application and renewal fee and $25 late fee.
  • Compliance and enforcement
    • The Town licensing committee reviews complaints and non-compliance. Violations may result in warnings, fines, or license suspension/revocation. The Town Board conducts revocation hearings and provides written decisions.
  • License changes and revocations
    • Changes in ownership require a new application prior to obtaining a town license. After a revocation, an owner may apply for a new license no less than 12 months after the revocation date.

Taxes and Reporting

  • Room tax administered by DCTZC
    • File monthly room tax reports with the Door County Tourism Zone Commission using their online filing system.
  • State sales tax
    • If you hold a Wisconsin seller’s permit, collect and remit state sales tax on taxable gross receipts. STR lodging is taxable; monitor your rolling 365‑day receipts to determine when the $2,000 threshold is met.

Contact Information (Phone, Email, Website) Local authority in charge of STRs in Fish Creek (Town of Gibraltar)

  • Address:
    • Town of Gibraltar
    • 4097 Highway 42, P O Box 850
    • Fish Creek, WI 54212
  • Phone: (920) 868-1714
  • Fax: (920) 868-9425
  • Email: [email protected]
  • Website (application and ordinances): Town of Gibraltar STR Application (see link below)

Door County Tourism Zone Commission (DCTZC)

  • Phone: (920) 854-6200
  • Email: info@doorcountytourismzone.com
  • Website: Door County Tourism Zone Commission (see link below)

Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP)

  • Phone: (608) 224-4923
  • Email: datcpdfslicensing@wi.gov
  • Website: DATCP Tourist Rooming House Licensing (see link below)

Wisconsin Department of Revenue (Seller’s Permits)

  • Website: Wisconsin Department of Revenue (see link below)

Links to Source Pages (Direct)

  • Home Hosts – Door County STR Regulations Overview: homehosts.org/regulations/
  • Door County Tourism Zone Commission – Municipal Requirements: doorcountytourismzone.com/municipal-requirements/
  • Town of Gibraltar STR Application (Fish Creek): gibraltarwi.gov/short-term-rental-application/
  • Town of Gibraltar STR Ordinance (2021-07): gibraltarwi.gov/wp-content/uploads/2021/11/2021-07-Short-Term-Rental.pdf
  • DATCP Tourist Rooming House Licensing (ATCP 72): datcp.wi.gov/Pages/Licenses_Permits/RecFacLicenses.aspx
  • Wisconsin Hotel & Lodging Association – Short-Term Rentals Resources: www.wisconsinlodging.org/short-term-rentals.html
  • Door County Knock – STR Growth and Industry Overview: doorcountyknock.org/2022/11/door-county-has-added-more-than-500-new-short-term-rentals-since-2018-records-show
  • Wisconsin Department of Revenue – Seller’s Permit FAQs: www.revenue.wi.gov/Pages/faqs/pcs-seller.aspx

Important Notes for Investors

  • Fish Creek is within the Town of Gibraltar; municipal rules in Gibraltar apply in addition to Door County and state requirements.
  • Karst geology and groundwater protection are key policy drivers in Door County; POWTS capacity compliance is closely enforced and can limit occupancy.
  • Licensing timelines matter: arrange DATCP inspection early and submit Gibraltar renewal applications well before the November 1 deadline.
  • Maintain clear guest rules and ensure responsible operations to avoid enforcement actions. Good neighbor practices help prevent complaints and protect your license standing.

This guide is informational and not legal or tax advice. Consult your attorney and tax advisor for decisions specific to your situation and property.

What do Airbnb hosts actually earn in Fish Creek?

Fish Creek hosts earn a median $53,403/year with $422 ADR and 55% occupancy.

Top performers pull in $71,577+ per year.

See the full Fish Creek market breakdown →

Next step

Found a property in Fish Creek?

Paste any address and get estimated revenue, cash-on-cash return, and comparable STR performance in under 5 minutes. 3 free analyses per day.

Ask the AI Advisor about Fish Creek →

Free brief

Get the free Fish Creek STR Investment Brief

Revenue data, top neighborhoods, seasonal trends, and the key regulations for Fish Creek, Wisconsin in one email.

Fish Creek

Market Saturation Score

036912
Mild Saturation
4/ 12
months with declining YoY revenue
2–4 declining months: early saturation pressure - watch for trend persistence.
View Full Fish Creek Market Analysis →

Photos of Fish Creek

Overview of Fish Creek

Fish Creek is an unincorporated community located in Door County, Wisconsin, United States, within the town of Gibraltar and is located on Highway 42 along Green Bay.

Want to know if a property in Fish Creek is a good investment?

Enter an address to get instant revenue potential and comps.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc