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Eau Claire, WI
Generally Investor Friendly
Local STR Agent
Local STR Agent

Yes, short-term rentals are explicitly allowed in Eau Claire, Wisconsin. However, the city has recently implemented a new licensing framework as of December 2024 that significantly changes how STRs are regulated. The City Council voted to create Chapter 5.66, establishing a Short-Term Rental License to replace the previous conditional use permit system.
Eau Claire hosts earn a median $31,373/year with $200 ADR and 57% occupancy.
Top performers pull in $41,069+ per year.
See the full Eau Claire market breakdownBefore establishing your STR business, thoroughly research the local regulatory environment. Wisconsin follows a localized approach to STR regulation, meaning requirements vary significantly by municipality. Eau Claire has moved from a conditional use permit system to a streamlined licensing process.
The city will provide an online application system for short-term rental licenses. The application process requires several key components:
Under the new ordinance, short-term rental operators can operate year-round without minimum stay requirements. A license obtained between the effective date and June 30, 2025, remains valid until June 30, 2026.
Short-Term Rental License (Chapter 5.66)
Health Department License
Supporting Documentation
Tax Registration
Federal Requirements
City of Eau Claire Planning Department
Eau Claire City-County Health Department
City of Eau Claire Licensing Division
The regulatory landscape in Eau Claire has recently changed, moving from a restrictive conditional use permit system to a more accessible licensing framework. The removal of durational requirements (7-day minimum stay and 180-day maximum usage) represents a significant victory for STR operators and investors. However, the $700 initial fee and ongoing compliance requirements should be factored into investment calculations.
The city estimates approximately 23 licensed STRs currently exist, with about 40 operating illegally, indicating potential market opportunities for compliant operators. The streamlined licensing process and year-round operating allowance create a more favorable environment for STR investment compared to the previous regulatory framework.
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Eau Claire sits in the western part of Wisconsin as the seat of Eau Claire County, where the Eau Claire River meets the Chippewa River. The city has a population of roughly 70,000 and carries a lively, college-town feel thanks to the presence of the University of Wisconsin–Eau Claire. Long known for its lumber-era roots and brewing heritage, it has grown into a regional hub for arts, live music, and outdoor recreation, and serves as a natural gateway to the forests, lakes, and small towns of northwestern Wisconsin. Eau Claire lies about 90 miles east of Minneapolis–Saint Paul, making it a convenient stopover or weekend destination for travelers crossing between the Twin Cities and the upper Midwest.
One of the city's signature draws is the Leinenkugel's Brewery, founded in 1867 and still operating as one of Wisconsin's most recognizable craft-beer labels. Tucked along the Chippewa River a short drive from downtown, the brewery offers tours and a tasting room that draw both casual visitors and dedicated beer travelers. It is typically just a few minutes by car from most points in Eau Claire.
Anchoring the downtown arts scene, the Pablo Center at the Confluence is a performing arts and education facility that opened in 2018 on the riverfront where the two rivers meet. It houses galleries, performance spaces, and a riverside terrace, and it sits adjacent to Phoenix Park, a grassy gathering space that hosts farmers markets and outdoor concerts in the warmer months. Together, these venues give the city's core a walkable, event-driven rhythm that supports both locals and visitors.
About 15 miles north of Eau Claire, Chippewa Falls is a small city with a charming downtown, riverside parks, and a handful of breweries and locally owned shops. Just outside town, Lake Wissota offers boating, fishing, and lakeside picnic spots that pull visitors out of Eau Claire for an easy day trip. The short drive makes Chippewa Falls a natural companion stop for anyone basing themselves in Eau Claire.
Closer to the city itself, Carson Park occupies a peninsula in Half Moon Lake and functions almost as a cultural campus. Within walking distance of one another sit the Paul Bunyan Logging Camp, a recreated 1890s lumber village, the Chippewa Valley Museum, and the small Irvine Park Zoo. Combined with riverside trails and a growing network of bike paths threading through town, these green and cultural spaces reflect the city's longstanding connection to its logging past and its present-day emphasis on outdoor living.
With a walkable downtown, a strong arts and music identity, deep brewing heritage, and quick access to rivers, lakes, and forests, Eau Claire offers short-term rental owners a year-round base that appeals to visiting families, college parents on move-in or graduation weekends, outdoor travelers, and Twin Cities weekenders looking for an easy escape.
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