Want to see how Black River Falls compares to other top cities in Wisconsin? Explore all city regulations in Wisconsin. →
Black River Falls, WI
Generally Investor Friendly
Local STR Agent
Local STR Agent

Short-term rentals are explicitly allowed in Black River Falls, Wisconsin, but only through a Conditional Use Permit (CUP) process administered by Jackson County. Black River Falls is located within Jackson County, and STRs are governed by county-level zoning regulations rather than city-specific ordinances. STRs are defined as residential dwellings offered for rent for fewer than 29 consecutive days and are permitted as conditional uses in specific zoning districts.
Black River Falls hosts earn a median $27,787/year with $204 ADR and 46% occupancy.
Top performers pull in $39,052+ per year.
See the full Black River Falls market breakdownThe CUP process is mandatory and involves multiple steps:
Before applying, ensure your property meets:
Jackson County Zoning - Short Term Rental Information: Jackson County STR Regulations
Jackson County Zoning Forms and Applications: CUP Application and Forms
Conditional Use Permit Application (2025): Direct Application Form
Jackson County Code of Ordinances: Full Zoning Code
City of Black River Falls Zoning Code: Chapter 17 Zoning Code
Jackson County DHHS Environmental Health: Health Department Requirements
Important Note: The CUP process typically takes 60-90 days from application to decision. Factor this timeline into your business planning and property acquisition schedule.
Next step
Paste any address and get estimated revenue, cash-on-cash return, and comparable STR performance in under 5 minutes. 3 free analyses per day.
Free brief
Revenue data, top neighborhoods, seasonal trends, and the key regulations for Black River Falls, Wisconsin in one email.




Black River Falls is a small city in Jackson County, in west-central Wisconsin, with a population of approximately 3,600 residents. As the county seat, it has a quiet, small-town character shaped by its setting along the Black River and its proximity to extensive forests and glacial lakes. The city is best known as a gateway to outdoor recreation in the surrounding Driftless Region and as a hub for travelers heading between Madison and the Twin Cities. It lies roughly 130 miles northwest of Madison and about 60 miles southeast of Eau Claire, situated near the junction of Interstate 94 and U.S. Highway 12.
Just a few miles east of town, the Black River State Forest offers more than 65,000 acres of woodlands, sandstone bluffs, and trout streams, with campgrounds, hiking trails, horseback riding paths, and a designated ATV/UTV trail system that draws outdoor enthusiasts year-round. The forest is typically within a 10- to 15-minute drive from most of the city.
Within that same state forest, Wazee Lake is a well-known local draw. Bordered by old-growth forest and a former iron-mining site, it is one of the deepest and clearest natural lakes in Wisconsin, and the surrounding beach area attracts divers, swimmers, and hikers during the warmer months.
Downtown Black River Falls is small but walkable, with locally owned shops, cafes, and a handful of historic buildings that reflect the city's 19th-century logging and milling roots. Visitors interested in local history can stop by the Jackson County Historical Society museum, which preserves artifacts and exhibits on the area's Native American heritage, pioneer life, and the lumber industry that once defined the region.
Black River Falls works well as a base for short-term rentals because it pairs a calm, affordable small-town setting with quick access to some of Wisconsin's most rewarding outdoor destinations. Guests can spend the day hiking forest trails, diving clear inland lakes, or cruising ATV routes, then return to a quiet residential base with easy highway connections to larger regional attractions. The combination of natural amenities, modest lodging costs, and steady year-round outdoor activity gives owners a flexible market serving couples, families, and adventure travelers alike.
Enter an address to get instant revenue potential and comps.