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Alma, WI
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Local STR Agent
Local STR Agent

Short-term rentals ARE ALLOWED in Alma, WI through a Conditional Use Permit process. Based on the provided documentation, Alma permits STR operations subject to specific conditions and regulatory requirements. The city has demonstrated a precedent for approving STR applications, as evidenced by the approved Conditional Use Permit for a property at 501 South Main Street in June 2021.
Alma hosts earn a median $14,419/year with $193 ADR and 30% occupancy.
Top performers pull in $21,785+ per year.
See the full Alma market breakdownAlma operates under a Conditional Use Permit (CUP) system for STRs. This means STRs are permitted uses but require explicit approval from the city through a public hearing process.
Submit a Conditional Use Permit application to the City of Alma. Based on the precedent case, your application should demonstrate:
Your application will first be reviewed by the Planning Commission, which will make a recommendation to the City Council with specific conditions.
A public hearing will be conducted before the City Council, allowing community input on your application.
The City Council will consider both the Planning Commission recommendation and public input before rendering a final decision.
1. Conditional Use Permit (CUP)
2. Zoning Compliance
3. Parking Requirements
4. Management Requirements
5. Signage Restrictions
Based on the June 10, 2021 precedent case, approved STR conditions include:
Tourist Rooming Houses (relevant STR category per county zoning ordinance):
While the full county ordinance text is truncated in the provided content, the ordinance references "Tourist Rooming Houses" as a specific use category, suggesting additional county-level regulations may apply to STR operations.
General County Zoning Requirements:
Uniform Dwelling Code (UDC) Compliance:
Tax Obligations:
Primary Contact for STR Applications:
Linda Torgerson, City Clerk
Gary Ruff, Council President
Zoning Department (for county-level requirements):
Buffalo County Zoning Department
Key Staff:
City of Alma Council Minutes - June 10, 2021
Buffalo County Zoning Ordinance - February 2018 Draft
Jackson County Building Permits (general reference only)
Market Reality: Alma is a small community with a demonstrated acceptance of STR operations, as evidenced by the approved 2021 permit. The city appears to favor owner-operated STRs with on-premises management.
Regulatory Approach: Alma's approach is case-by-case through the Conditional Use Permit process, allowing the city to consider neighborhood impacts while permitting legitimate STR businesses.
Compliance Risks: Non-compliance with approved conditions (particularly on-premises management and parking requirements) could result in permit revocation or enforcement action.
Precedent Setting: The 2021 approval establishes important precedent for future STR applications, particularly regarding the three key conditions: on-premises management, 2 off-street parking spaces, and no exterior signage.
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Alma is a small riverfront city in western Wisconsin that serves as the county seat of Buffalo County. With a population of roughly 700 residents, it has the feel of a quiet, tight-knit community whose identity is shaped by its perch high on a bluff above the Mississippi River. The town is celebrated for its sweeping river vistas, its preserved historic architecture, and its role as a scenic stop along the Great River Road, one of America's most beloved byways. Alma sits about 90 miles southeast of Minneapolis–Saint Paul and roughly 35 miles northwest of La Crosse, making it a natural pause point for travelers exploring the upper Mississippi Valley.
One of the most popular nearby draws is the National Eagle Center in Wabasha, Minnesota, just across the river and roughly a 20-minute drive north. The center is a year-round destination for eagle watching, particularly during the winter migration, and offers indoor viewing of bald eagles as well as programs and exhibits focused on raptor conservation and the river ecosystem. It is widely regarded as one of the premier eagle-viewing sites in the contiguous United States and draws visitors from well beyond the region.
Just a short drive south of Alma lies Perrot State Park, near Trempealeau, where visitors can hike bluff-top trails with commanding views of the confluence of the Trempealeau and Mississippi Rivers. The park's combination of oak savanna, river bottoms, and dramatic limestone outcrops makes it a favorite for camping, paddling, and fall-color drives, and it represents the kind of outdoor experience that defines the Driftless Area surrounding Alma.
Closer to town, Lock and Dam No. 4 on the Mississippi draws sightseers interested in the working river, and the Buena Vista Overlook and other bluff-top vantage points above Alma offer some of the most photographed views in the region. Together with the historic downtown's locally owned shops and bed-and-breakfasts, these stops give visitors a relaxed sense of place that mixes small-town Midwestern character with the grandeur of the Mississippi.
For short-term-rental owners and guests, Alma offers an appealing combination of small-town charm, dramatic natural scenery, and proximity to well-known regional attractions. Its location in the heart of the Driftless Area and along the Great River Road places it within easy reach of eagle watching, state-park hiking, and scenic drives, while its distance from major cities keeps it a tranquil alternative to busier river towns. That blend of accessibility, natural beauty, and authentic local character is what makes Alma a quietly compelling base for exploring the upper Mississippi.
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