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Marysvale, UT
Generally Investor Friendly
Local STR Agent
Local STR Agent

Short-term rentals ARE ALLOWED in Marysvale, Utah, but they are subject to comprehensive regulations. Marysvale has established a clear regulatory framework that defines, permits, and governs short-term rental operations within the town. STR operators must comply with specific zoning requirements, obtain necessary permits, maintain proper licensing, and pay applicable taxes.
Marysvale's approach is proactive and business-friendly while ensuring community standards are maintained. The town has specifically defined what constitutes a short-term rental and has established a permitting process that allows for STR operations across most zoning districts under appropriate conditions.
Marysvale hosts earn a median $15,832/year with $137 ADR and 41% occupancy.
Top performers pull in $23,343+ per year.
See the full Marysvale market breakdownFirst, determine if your property is in an appropriate zoning district. STRs are subject to the zoning requirements of the specific district where your property is located. While STRs can generally operate in most zones, some districts may have specific requirements or restrictions.
A Town-approved Business License is REQUIRED for all short-term rental operations. This is mandatory regardless of zoning district or property type. Business licenses must be maintained and renewed as required by the town.
Some STR operations may require a Conditional Use Permit depending on the specific circumstances of the property and operation. The decision to require a Conditional Use Permit will be based on:
Before beginning operations, ensure all requirements are met:
1. Marysvale Town Business License
2. Conditional Use Permit (When Required)
3. Building Permits (When Applicable)
4. Site Plan Review
Parking Compliance
Tax Compliance
Listing and Marketing Compliance
Marysvale has a comprehensive definition of short-term rentals that includes:
Short-Term Rental Definition: "Any dwelling unit, or any portion thereof, being used for transient accommodation purposes, including but not limited to, single-family dwellings, multiple family dwellings or any other dwelling unit for a period typically less than 30 consecutive days."
Automatic STR Classification: The following automatically trigger STR classification regardless of rental duration:
Permitted Status:
Property Standards:
Transient Occupancy Definition: "Occupancy of a dwelling unit, sleeping unit, Recreational Coach or any other space for not more than thirty days."
Business License Requirements:
Home Occupation Integration:
Planning Commission Review:
Town Council Action:
Review Criteria:
Penalties:
Appeal Process:
Marysvale Town Hall
Town Clerk's Office
Planning Commission
Zoning Administrator
Building Official
Utah State Tax Commission
Property Rights Ombudsman
This guide provides a comprehensive overview of Marysvale's STR regulatory framework. Always verify current requirements with the town before making investment decisions, as regulations may be updated periodically.
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Marysvale is a small unincorporated community in Piute County, in the high country of central Utah. It sits at the junction of Interstate 70 and US Route 89, nestled in the Sevier River valley and surrounded by the forested plateaus of the Fishlake National Forest. With a permanent population in the low hundreds, the community has the quiet, unhurried character of a rural mountain town, and it serves primarily as a launching point for outdoor recreation and scenic travel through southern Utah. Salt Lake City, the nearest major metropolitan area, lies roughly 200 miles to the north, while smaller regional hubs such as Richfield, Cedar City, and St. George are all within a couple of hours' drive.
One of the area's most distinctive landmarks is Big Rock Candy Mountain, a sugarloaf-shaped peak whose slopes are streaked with vivid yellow, red, and orange volcanic deposits. A long-running family resort at its base has welcomed travelers for generations with its mineral-colored cliffs, riverfront access, and old-fashioned roadside appeal. The site sits just minutes from the heart of Marysvale and is one of the most photographed stops along the heritage highway that runs through the valley.
Marysvale is also widely recognized as a gateway to the Paiute Trail, a vast network of off-highway vehicle routes that winds through the Fishlake National Forest and adjoining public lands. Riders, four-wheelers, and mountain bikers use the community as a base for multi-day loop trips across high-country forests and ridges. Beyond motorized recreation, the surrounding Fishlake National Forest offers fishing in the Sevier River and at nearby reservoirs, dispersed camping, and hiking beneath aspen and conifer stands on the flanks of Monroe Mountain.
Within an easy day trip, travelers from Marysvale can reach two of southern Utah's most celebrated national parks. Bryce Canyon National Park, known for its otherworldly amphitheaters of pink and orange hoodoos, lies roughly 90 miles to the south. Capitol Reef National Park, defined by its Waterpocket Fold of red sandstone cliffs and pioneer-era orchards, sits about 80 miles to the east. Both make natural day or overnight excursions for visitors based in town.
With its quiet small-town setting, easy highway access, and proximity to mountains, rivers, and some of Utah's most iconic landscapes, Marysvale offers a distinctive base for travelers who want to trade crowds for canyon country. For owners of short-term rentals, the community's appeal lies in its blend of outdoor recreation, scenic byway tourism, and its location at the crossroads of several of the West's most-visited natural wonders.
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