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Wichita Falls, TX
Generally Investor Friendly
Local STR Agent
Local STR Agent

YES, short-term rentals are explicitly allowed in Wichita Falls, Texas. The city defines a Short-Term Rental (STR) as "the rental of a legally-licensed dwelling unit for periods of less than 30 consecutive days per occurrence." However, STRs are subject to specific regulations, tax obligations, and permitting requirements that investors must comply with before operating.
Wichita Falls hosts earn a median $21,303/year with $101 ADR and 77% occupancy.
Top performers pull in $31,343+ per year.
See the full Wichita Falls market breakdownNote: This guide is based on the information available in the provided web content. Investors should verify current requirements and regulations with the city directly, as municipal codes and requirements can change.
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Wichita Falls is the county seat of Wichita County, set in the rolling prairies of north-central Texas near the Red River. The city has a population of roughly 102,000, giving it the feel of a mid-sized regional hub rather than a big-city destination. Its identity is shaped significantly by the presence of Sheppard Air Force Base, one of the Air Force's most important technical training installations, which gives the town a steady, military-tinged rhythm and a young, transient population. Wichita Falls is also a natural gateway to outdoor recreation along the Texas-Oklahoma border country, including the sprawling reservoirs of the Red River basin. The nearest major city is the Dallas–Fort Worth metroplex, located approximately 110 miles to the southeast, with a typical drive of about an hour and forty-five minutes.
Just a short drive north of the city, Lake Texoma ranks among the largest reservoirs in the United States, straddling the Texas-Oklahoma border. Reached in roughly 30 to 45 minutes, the lake draws visitors for striped bass fishing, sailing, swimming beaches, and a string of state parks and marinas along its shoreline. It is the kind of regional draw that pulls weekend travelers from a wide radius, making it a meaningful amenity for a Wichita Falls base.
Right in the heart of downtown, the so-called World's Littlest Skyscraper (the Newby-McMahon Building) is one of the most photographed curiosities in North Texas. Built in 1919 after a famous swindle in which a speculator sold "floors" that did not exist, the four-story brick structure has long been a favorite stop for road-trippers and curiosity seekers passing through the city on U.S. Route 287.
Within minutes of downtown, Lucy Park lines the Wichita River and offers the kind of easy, in-town green space that appeals to families traveling with children. The park features walking trails, playgrounds, a small zoo, and access to the river, and it connects visitors directly to the namesake falls themselves, which were reconstructed in the late twentieth century after the originals washed away. A short drive west of the city, Lake Wichita provides additional shoreline for fishing, picnicking, and paddling, rounding out the local outdoor picture.
Wichita Falls makes a quietly compelling base for short-term rentals because it offers something many small Texas cities do not: a recognizable identity, a quirky marquee attraction, and quick access to a major recreational lake, all within easy striking distance of the DFW metroplex. Visitors passing through on I-44 or U.S. 287, families visiting airmen at Sheppard, and anglers heading to Lake Texoma all create overlapping demand streams, giving the market a steady mix of guest types throughout the year.
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