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Jacksonville, TX
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Yes, short-term rentals are explicitly allowed in Jacksonville, Texas. The city recognizes and regulates short-term rentals as lodging establishments subject to hotel occupancy tax collection and reporting. Properties rented for less than 30 days per guest, including Airbnb and VRBO rentals, must comply with the same hotel occupancy tax requirements that apply to traditional hotels and motels.
Jacksonville hosts earn a median $19,869/year with $125 ADR and 55% occupancy.
Top performers pull in $33,733+ per year.
See the full Jacksonville market breakdownAll hotels and short-term rentals within Jacksonville city limits must register with the City using the provided registration form. There is no fee for registration.
Understand Tax Obligations: You must collect both state and local hotel occupancy taxes from guests renting rooms or spaces costing $15 or more per day for state taxes and $2 or more per day for local taxes.
Set Up Tax Collection Systems: Implement systems to collect the combined rate of 15% (6% state + 9% local) from each guest staying less than 30 days.
No tax shall be collected from guests who become permanent residents. A guest becomes a permanent resident under the following conditions:
Important Notes:
The city defines a "hotel" as any structure containing guest rooms occupied or intended for occupancy by paying guests, including:
This definition explicitly includes short-term rental platforms like Airbnb and VRBO for properties rented less than 30 days.
Jacksonville City Hall
Finance Department
Pre-Operation
Ongoing Operations
Key Metrics to Track
Important Reminder: This guide provides specific information for Jacksonville, Texas. Properties outside city limits may be subject to different regulations. Always verify your specific property's jurisdiction and consult with local authorities for the most current requirements.
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Jacksonville is a small city in Cherokee County in the piney woods of East Texas, with a population of roughly 14,000 to 15,000 residents. The city has a relaxed, small-town character and a long agricultural identity, most famously tied to tomatoes — Jacksonville is widely known as the "Tomato Capital of Texas," and its annual Tomato Festival draws visitors from across the region. The community sits along U.S. Highway 69 and serves as a natural gateway to the lakes, rivers, and forests of the East Texas region. It lies approximately 130 miles southeast of Dallas, about 100 miles north of Houston, and roughly 30 miles south of Tyler, making it a convenient stop for travelers exploring this part of the state.
A short drive north of town, Caddo Mounds State Historic Site preserves the remains of a Hasinai Caddo village that was occupied for roughly 500 years before European contact. Visitors can tour the site, see the reconstructed grass house, and learn about the Caddo people's history and culture. The site is about a 20-minute drive from Jacksonville and offers both educational programs and quiet walking trails through the surrounding landscape.
Just a few minutes outside the city, Lake Jacksonville provides a relaxed outdoor escape for visitors who enjoy fishing, kayaking, or simply spending time on the water. The lake features a public park and marina, making it a popular local spot for picnicking, paddling, and catching crappie, bass, and catfish. It is the kind of laid-back destination that suits families and casual travelers looking to enjoy East Texas scenery without venturing far from the city.
For those interested in the wider region's outdoor offerings, Tyler State Park is roughly a 30- to 40-minute drive north near Tyler, where visitors can hike, swim, paddle, and camp among tall pine and hardwood forests surrounding a quiet lake. It is a convenient complement to a Jacksonville stay for guests who want a fuller day in nature.
Jacksonville makes a compelling base for short-term rental owners because it offers a blend of small-town character, a well-known cultural festival, and easy access to the East Texas outdoors. Guests traveling between the larger hubs of Dallas and Houston — or those visiting family in the surrounding communities — often look for comfortable, homestyle lodging in a town that feels welcoming and easy to navigate. With its central location along a major highway, its proximity to historical sites, lakes, and state parks, and its distinct identity as a regional festival town, Jacksonville appeals to a steady mix of road trippers, festival-goers, and outdoor travelers looking for a more relaxed alternative to staying in one of the big Texas cities.
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