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Custer, SD
Challenging To Investors
Local STR Agent
Local STR Agent

Explicit Answer: YES, short-term rentals are allowed in Custer, SD, but with significant restrictions and requirements.
Short-term rentals are permitted in Custer, South Dakota, but the city has implemented a regulatory framework that requires property owners to obtain proper permits and comply with specific zoning requirements. According to market research, Custer requires all short-term rental properties to obtain a Conditional Use Permit, which involves a public hearing and City Council approval. The city also has specific zoning laws that may affect the ability to operate short-term rentals, particularly in residential areas. Both Custer City and Custer County maintain separate regulatory frameworks, creating a complex regulatory environment that investors must navigate carefully.
The Custer market operates within the broader Black Hills tourism economy, where short-term rentals have become increasingly popular due to the area's proximity to iconic attractions like Mount Rushmore, Crazy Horse Memorial, and Custer State Park. However, the city has implemented measures to balance economic benefits with residential neighborhood protection.
Custer hosts earn a median $37,759/year with $265 ADR and 62% occupancy.
Top performers pull in $53,582+ per year.
See the full Custer market breakdownBefore purchasing or converting a property, verify the zoning designation with Custer city planning officials. Residential zoning may have restrictions on commercial activities, while commercial or mixed-use zones may be more conducive to short-term rental operations.
The cornerstone requirement for legal operation in Custer is securing a Conditional Use Permit. This process involves:
Register with the South Dakota Department of Revenue to obtain necessary tax licenses for:
Given the unique risks associated with short-term rentals, standard homeowners insurance is insufficient. Invest in comprehensive short-term rental insurance that covers:
Ensure the property meets all safety standards including:
Once operational approvals are secured:
Conditional Use Permit (Primary Requirement)
Local Business License
South Dakota Department of Revenue Registration
Health and Safety Compliance
Zoning Restrictions: While short-term rentals are permitted, the city maintains strict zoning oversight, particularly in residential areas. The Conditional Use Permit process serves as the primary mechanism for evaluating compatibility with neighborhood character.
Permit Requirements: All short-term rental operations must obtain and maintain a current Conditional Use Permit, subject to annual review and potential renewal requirements.
Public Hearing Process: Applications are subject to public review, allowing neighbors and community members to provide input on proposed operations.
Separate Regulatory Framework: Custer County maintains different rules from the city, creating a two-tier regulatory environment that investors must navigate depending on property location.
County-Level Compliance: Properties located in unincorporated areas of Custer County may be subject to different requirements than those within city limits.
Tax Obligations:
Health and Safety Standards:
Advertising and Disclosure Requirements:
The city employs monitoring systems to identify non-compliant operations, and violations can result in permit revocation, fines, and legal action. The regulatory environment is actively enforced, with particular attention to neighborhood compatibility and tax compliance.
Primary Contact for Permits and Zoning
County-Level Regulations and Unincorporated Area Permits
Tax Registration and Compliance
Noise Complaints and Emergency Response
Custer experiences significant seasonality in tourism demand, with peak periods during:
Winter months offer reduced but steady demand for winter sports and recreational activities.
The Black Hills market features:
Investors should be aware that:
This guide provides a comprehensive framework for understanding and navigating the short-term rental regulatory environment in Custer, South Dakota. Success in this market requires careful attention to compliance requirements, proactive community engagement, and understanding of the dynamic regulatory landscape.
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Custer is a small, characterful city in western South Dakota, serving as the county seat of Custer County. With a population of roughly 1,900 residents, it has the feel of a small mountain town, with a tidy downtown, pine-scented air, and a steady stream of visitors year-round drawn by the surrounding Black Hills scenery. The community functions primarily as a basecamp for travelers exploring nearby natural landmarks, and it sits within easy driving distance of some of the most recognizable sites in the region. Rapid City, the nearest major hub, lies about 30 miles to the northeast, while larger metropolitan areas such as Denver are several hours away by car.
Just south and east of the city lies Custer State Park, one of the largest and most-visited state parks in the United States. Covering more than 70,000 acres of pine-studded hills, granite spires, and open prairie, the park is famous for its free-roaming bison herds, scenic byways such as the Needles Highway and Wildlife Loop Road, and the strikingly clear waters of Sylvan Lake. Entry is only minutes from downtown Custer, making it a daily draw for guests staying in town.
A short drive north of the city brings travelers to two of the most iconic monuments in the American West. Mount Rushmore National Memorial, roughly 25 miles from Custer, features the sixty-foot faces of four U.S. presidents carved into a granite cliffside and draws visitors from around the world. Not far beyond it, the ongoing Crazy Horse Memorial — about 20 miles from Custer — depicts a Lakota warrior on horseback and, when complete, will be the largest mountain carving in the world. Both sites include visitor centers, museums, and evening programs that extend their appeal well beyond a quick photo stop.
To the south and southwest, two of the world's most remarkable cave systems lie within a short drive of town. Wind Cave National Park, roughly 20 minutes south, protects one of the longest and most complex caves on earth and is also home to a large herd of prairie bison. Jewel Cave National Monument, about 45 minutes west of Custer, contains the third-longest cave in the world and offers ranger-led tours through glittering underground chambers. Together, these sites give the Custer area an unusually rich mix of above-ground scenery and below-ground adventure.
With its central Black Hills location, walkable downtown, and proximity to multiple headline destinations, Custer makes a natural base for travelers who want to experience several major attractions without constantly packing up. Guests can return each evening to a quieter, more intimate small-town setting while still being within reach of state parks, national monuments, and cultural landmarks that anchor any trip to the region.
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