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Little River, SC
Generally Investor Friendly
Local STR Agent
Local STR Agent

Yes—short-term rentals (STRs) are generally allowed in South Carolina, including unincorporated areas like Little River. Little River is an unincorporated community in Horry County; it does not have its own municipal STR ordinance. As a result, your obligations will stem from:
Important nuance for South Carolina: there is no statewide “STR permit” regime. Instead, state law treats short-term rentals as taxable lodging, and local governments may impose their own permitting, zoning, and business license requirements. Investors must verify which county-level or local frameworks apply to the specific property.
Little River hosts earn a median $18,024/year with $164 ADR and 54% occupancy.
Top performers pull in $24,801+ per year.
See the full Little River market breakdown →State-level (South Carolina)
County-level (Horry County – verify for unincorporated areas)
City/municipal
HOA/condo
Operational guidelines
City (Little River)
County (Horry County – unincorporated areas)
State (South Carolina)
HOA/Condo
Because Little River is unincorporated, your primary local authority is Horry County Government. Use the county’s official portal to identify the correct department (commonly Planning & Zoning or the Treasurer/Revenue office for business licenses and tax registrations). This step is necessary to confirm certificate-of-compliance and any registration requirements for unincorporated areas. No direct email or phone was provided in the source materials for the county STR office. Source: RedAwning Little River guide
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Little River is a census-designated place (CDP) in Horry County, South Carolina, United States. The population was 11,711 at the 2020 census. Little River is named for the Little River, which flows into the Atlantic Ocean at the state line between North Carolina and South Carolina. The Little River inlet has long been a breakpoint for tropical cyclone warnings.
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