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Florence, Oregon

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Florence

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Florence, OR

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STR Regulations for Florence, Oregon

Short-Term Rental Investment Guide: Florence, Oregon

Overview: Are Short-Term Rentals Allowed in Florence, Oregon?

Yes, short-term rentals are explicitly allowed in Florence, Oregon. However, the city is currently developing comprehensive regulations, and investors must navigate a regulatory framework that is evolving. Florence, OR defines STRs as "residential units or a portion of a residential unit that is typically rented for 30 days or less as transient lodging accommodations" including listings on platforms like Airbnb, VRBO, and Holiday Letting.

What do Airbnb hosts actually earn in Florence?

Florence hosts earn a median $35,740/year with $237 ADR and 57% occupancy.

Top performers pull in $53,084+ per year.

See the full Florence market breakdown →

How to Start a Short-Term Rental Business in Florence, OR

Step 1: Understanding the Current Requirements

Currently, Florence, OR requires two specific items for STR operation:

  1. City Business License: All STRs must obtain a valid city business license
  2. Property Compliance: Ensure your property meets residential zoning requirements (note: Accessory Dwelling Units cannot be used as STRs)

Step 2: Future Regulatory Compliance

The city is actively developing comprehensive STR regulations. Based on meeting records, the following elements are being considered:

  • Registration and enforcement software implementation
  • Good Neighbor Guidelines
  • Fire & Life Safety checklists
  • Business license regulation framework (likely Title 3, Chapter 13)

Step 3: Monitoring Regulatory Development

Investors should monitor city council meetings and planning commission sessions, as regulations are actively being drafted. The city has held multiple work sessions on this topic, including meetings on March 1, 2023, March 28, 2023, January 9, 2024, June 13, 2024, and September 12, 2024.

Required Documents, Permits, and Guidelines

Currently Required:

  1. City Business License
    • Application available through Administrative Services
    • Standard business licensing process
    • Contact: (541) 997-8237

Currently Prohibited:

  1. Accessory Dwelling Units (ADUs)
    • ADUs cannot be used as short-term rentals per FCC 10-10-6-C
    • This is a firm prohibition in current regulations

Future Requirements (Under Development):

  • Registration with enforcement software (proposed)
  • Fire & Life Safety compliance checklists (proposed)
  • Good Neighbor Guidelines adherence (proposed)
  • Compliance with new Title 3, Chapter 13 (proposed)

Specific Regulations by Jurisdiction

City of Florence, OR - Current Regulations:

Definitions:

  • STRs include houses, duplexes, multi-plexes, apartments, condominions, houseboats, trailers, and other residential dwelling units
  • Must be rented for transient lodging occupancy (30 days or less)
  • Must be zoned residential or have residential-only building occupancy

Current Requirements:

  • Business license mandatory
  • ADU prohibition
  • Standard residential zoning compliance

Future Regulations:

  • Comprehensive licensing framework (under development)
  • Safety compliance requirements (under development)
  • Registration and tracking systems (under development)

Lane County Level:

No specific county-level STR regulations are mentioned in the provided content. County regulations may exist but were not detailed in the source materials.

State of Oregon Level:

The content notes that "Oregon does not have a standard, statewide definition" for short-term rentals, indicating that regulations are primarily local. However, investors should research state-level requirements for:

  • Business registration
  • State tax obligations (Transient Room Tax)
  • State building and safety codes
  • Oregon Short-Term Rental Advisory Committee recommendations

Contact Information for Local Authority

Primary Contact:

City of Florence - Planning Department

  • Address: 250 Highway 101, Florence, OR 97439
  • Phone: (541) 997-8237
  • Email: planningdepartment@ci.florence.or.us
  • Office Hours: Monday - Friday, 8:00 AM - 4:00 PM
  • Attn: Community Development Department

City Council:

  • Contact through City Hall for policy questions
  • Meeting schedules available on city website

Key Resources:

  • Business Licenses: Administrative Services Department
  • Code Enforcement: Planning Department
  • Zoning Questions: Planning Department

Links to Source Pages

Primary Source:

  • City of Florence Short-Term Rental Housing Resources - Main information page

Supporting Documents:

  • Florence City Code Title 3, Chapter 7 (Transient Room Tax)
  • FCC 10-10-6-C (ADU Regulations)
  • Accessory Dwelling Units Information
  • Business Licenses

Meeting Records:

  • Various work session packets and meeting materials referenced in the city page
  • Public input session scheduled for October 13, 2025

Investment Considerations and Recommendations

Market Status:

  • STR regulations are in active development
  • Current requirements are minimal but expanding
  • City is engaging stakeholders through advisory committees and public input sessions

Compliance Strategy:

  1. Immediate: Obtain business license and ensure residential zoning compliance
  2. Short-term: Monitor proposed regulations and prepare for compliance
  3. Long-term: Build relationships with planning department for regulatory clarity

Risk Factors:

  • Evolving regulatory landscape
  • ADU prohibition limits property options
  • Future requirements may include additional safety and operational standards

Investment Opportunities:

  • Existing residential properties outside ADU restrictions
  • Properties with established rental history
  • Properties in areas with strong tourism demand

This guide reflects the current state of STR regulations in Florence, OR as of the provided content. Given the active regulatory development, investors should maintain regular contact with the planning department for updates on new requirements.

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Florence

Market Saturation Score

036912
Moderate Saturation
5/ 12
months with declining YoY revenue
5–7 declining months: moderate saturation risk - market may be nearing capacity.
View Full Florence Market Analysis →

Photos of Florence

Overview of Florence

Florence, Oregon is a picturesque coastal city located along the central Oregon coast. With a population of approximately 9,000 residents, Florence is known for its small-town charm and natural beauty. It is situated about 60 miles west of Eugene, the nearest major city.

Among Florence's numerous attractions are its stunning coastal landscapes and historical sites. Prominent landmarks include the Heceta Head Lighthouse (hecetalighthouse.com/), one of the most photographed lighthouses in the United States, and the Oregon Dunes National Recreation Area (www.fs.usda.gov/recarea/siuslaw/recarea/?recid=42465), offering unique opportunities for dune buggy rides, hiking, and sandboarding.

The Siuslaw River, which flows through the city, is another alluring feature, especially for those interested in fishing or boating. The Old Town district (florencechamber.com/old-town-district/), with its boutiques, art galleries, and restaurants, adds a quaint charm to the city, making it a desirable destination for short-term rentals.

Tourism remains a significant part of Florence's economy, and demand for short-term rentals is bolstered by its natural attractions and proximity to larger cities. The city's coastal location, combined with its historical sites and recreational activities, makes Florence a compelling location for short-term visitors seeking a serene yet engaging getaway.

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