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Laurel, MS
Challenging To Investors
Local STR Agent
Local STR Agent

Overview: Are Short-Term Rentals Allowed in Laurel, MS?
The process to legally operate an STR in Laurel is multi-step and requires adherence to city regulations. Follow this roadmap:
Pre-Application Feasibility Check:
Obtain Application:
Assemble Required Documentation:
Submit Application and Fee:
Adjacent Property Owner Notification:
Inspection:
Planning Commission Public Hearing & Vote:
Permit Issuance (Upon Approval):
Operation:
Annual Renewal:
The following are mandatory for a new STR Special Use Permit application in Laurel, MS:
Key regulatory requirements for operating an STR in Laurel, based on the ordinances:
Zoning & Unit Limitations:
Permit Details:
Operational Requirements:
Operating Standards:
Enforcement, Penalties, and Appeals:
2025 Commercial Reclassification:
While Laurel has its own specific city ordinances, Mississippi also has general state-level considerations for STRs:
Laurel hosts earn a median $25,867/year with $150 ADR and 57% occupancy.
Top performers pull in $34,701+ per year.
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Laurel is a small city in Jones County, situated in the Pine Belt region of southeastern Mississippi, with a population of roughly 18,000. In recent years it has become widely recognized as the setting for the HGTV series "Hometown," and the city's historic downtown has experienced a notable revival in craft shops, restaurants, and restored early-twentieth-century homes. It lies about 90 miles southeast of Jackson, the state capital, and roughly 30 miles north of Hattiesburg, the nearest sizable hub.
The revitalized downtown is the heart of Laurel's identity, with a tree-lined Main Street filled with locally owned boutiques, antique stores, coffee shops, and the workshop and storefront of hosts Ben and Erin Napier. Visitors come to stroll past preserved early-1900s architecture, browse the small shops that have opened alongside the renovation boom, and dine at the restaurants that have grown with the town's visibility. The blocks around the hardware store featured on the show have become a focal point for first-time guests.
The Lauren Rogers Museum of Art is one of Mississippi's oldest art museums, founded in 1923 and housed in a Georgian-revival building near the city center. Its collection spans American and European paintings, Georgian silver, and Japanese ukiyo-e prints, and admission is free, making it a quiet cultural anchor for the area.
Just south of Laurel spreads the De Soto National Forest, the largest national forest in Mississippi, encompassing more than half a million acres of longleaf pine, hardwood bottoms, and clear-running creeks. Within a 30- to 45-minute drive, visitors can reach Black Creek Wilderness, the Tuxachanie Trail, and a network of campgrounds and swimming holes that offer a peaceful counterpoint to the small-city experience.
About 30 miles to the south, Hattiesburg serves as the nearest larger city, home to the University of Southern Mississippi and the Hattiesburg Zoo, along with a broader selection of dining and entertainment. Many guests staying in Laurel also make day trips along the Longleaf Trace, a 41-mile rail-trail that begins near Hattiesburg and winds south through pine forest.
For short-term rental owners, Laurel pairs an unusual brand recognition from a popular television series with a walkable, photogenic downtown and easy access to both Piney Woods outdoor recreation and the broader amenities of Hattiesburg. Travelers tend to arrive in couples, families, and design-minded visitors drawn by the "Hometown" appeal, and they often extend their stays to include the national forest or a longer drive down to the Gulf Coast beaches.
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