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Marshall, MN
Generally Investor Friendly
Local STR Agent
Local STR Agent

YES - Short-term rentals are explicitly allowed and regulated in Marshall, MN. The City of Marshall has adopted a comprehensive Residential Rental Code (Ordinance 24-003) that specifically includes short-term rentals within its regulatory framework. All residential rental properties, including short-term rentals, bed and breakfasts, and vacation rentals (such as those operated through Airbnb, VRBO, or similar platforms), must be registered with the City of Marshall. This registration requirement is designed to ensure basic life safety features are built into each rental unit and to maintain oversight of rental properties throughout the city.
The city has positioned itself as a business-friendly environment for STR operations while maintaining necessary safety and livability standards. As a university community with approximately 50% of residents living in rental properties, Marshall has carefully crafted regulations that balance investor opportunities with community welfare.
Marshall hosts earn a median $26,333/year with $148 ADR and 59% occupancy.
Top performers pull in $35,651+ per year.
See the full Marshall market breakdownStarting an STR business in Marshall involves a systematic registration and compliance process. The city has streamlined this through an online portal system, but the process requires careful attention to specific requirements and deadlines.
Before purchasing or converting property for STR use, verify that the property zoning allows for short-term rental operations. The ordinance explicitly prohibits subleasing or subletting of units for short-term rental if the underlying zone prohibits such use. Consult the city zoning ordinance and, if necessary, contact the Planning and Zoning department to confirm permitted uses for your specific property.
Create an account through the City's RTVision online portal at: mn-ci-marshall.onegov.rtvision.com/core/login.php. This is the primary platform for all rental property registrations, including short-term rentals. While online registration is required, the city offers assistance at City Hall for those experiencing technical difficulties.
Prepare all necessary documentation including property sketches, safety system information, and completed self-inspection forms. For short-term rentals, you'll need to complete the standard registration requirements plus the Supplemental Short Term Rental Form specifically designed for STR operations.
Ensure you have either local ownership (within 50 miles of Marshall) or designate a local property manager who meets the proximity requirements. This is a critical compliance element that applies to all rental properties in Marshall.
Registration Application Components:
Specific Short-Term Rental Documentation:
Registration Certificate Requirements:
Properties must comply with the Marshall Housing Code and Residential Rental Unit Checklist, covering:
Occupancy Limits: Short-term rental occupancy is specifically calculated using the "bedrooms multiplied by two plus one" formula. For example:
Operational Requirements:
Safety and Inspection Framework:
Property Management Requirements:
Zoning Compliance: Short-term rental operations must comply with underlying zoning requirements. Properties must verify that short-term rental use is permitted in their specific zoning district before registration.
Lyon County Tax Requirements: Short-term rental operators must comply with county tax obligations including property tax assessments and any applicable local option taxes. The Lyon County Auditor-Treasurer's office handles property tax inquiries and provides tax information through their official channels.
Minnesota Building and Fire Codes: All STR properties must comply with applicable Minnesota Building Codes and State Fire Code requirements. These include:
State Lodging Tax Requirements: Minnesota imposes lodging taxes on short-term rental operations. Hosts are responsible for collecting and remitting applicable state and local lodging taxes. The Minnesota Department of Revenue provides guidance on lodging tax obligations.
Annual Self-Inspection:
Registration Renewal:
Complaint Response:
Primary Contact: City of Marshall - Community Planning Department 344 West Main St. Marshall, MN 56258 Hours: 8:00 AM to 4:30 PM Phone: 507-537-6760
Online Resources:
Planning and Zoning Department: For zoning compliance verification and permit questions:
Report Concerns: Tenants can report safety or maintenance concerns at: marshallmn.rja.revize.com/forms/7931
Official City Resources:
Related Resources:
Municipal Code Sections:
Third-Party Resource:
State Resources:
This comprehensive regulatory framework positions Marshall as a viable market for STR investments while maintaining necessary oversight to protect both guests and the community. Investors should carefully review all requirements and maintain ongoing compliance to ensure successful operations in this university community environment.
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Marshall is a welcoming community in southwestern Minnesota, serving as the county seat of Lyon County. With a population of roughly 13,000 to 14,000 residents, it functions as a regional hub for the surrounding farmland and prairie, blending small-town charm with the energy that comes from being home to Southwest Minnesota State University. The city has a classic Midwestern character — wide streets, a tidy downtown, and a pace of life that slows down around harvest season. Marshall sits about 150 miles southwest of Minneapolis–Saint Paul, roughly a two-and-a-half-hour drive northeast, and it is often used as a base for travelers exploring the southwestern corner of the state and the nearby South Dakota border.
One of the area's marquee outdoor destinations is Camden State Park, located about ten miles south of Marshall along the Redwood River. The park offers wooded campsites, scenic river bluffs, horseback riding, and miles of hiking and biking trails, making it a popular spot for visitors who want to experience Minnesota's prairie-edge landscape without driving for hours. The river valley here provides a surprising pocket of forest and rocky terrain in an otherwise flat region.
Just outside Marshall, Garvin Park offers a more immediate outdoor escape with picnic areas, walking paths, and a small lake, drawing local families and visitors looking for a relaxed afternoon. The park is part of the city's larger park system and reflects Marshall's commitment to maintaining green space within its urban footprint. For those interested in the area's heritage, the Lyon County Historical Society operates a museum complex in Marshall that traces the region's pioneer, agricultural, and immigrant roots, with exhibits housed in preserved historic buildings.
Marshall itself is also worth a leisurely stroll, particularly around the downtown square and the Southwest Minnesota State University campus, where the school's sporting events, theater productions, and visiting lecturers add a steady stream of activity throughout the academic year. The community's annual events and the nearby casino and entertainment options just across the border in South Dakota round out a varied appeal.
For short-term-rental investors, Marshall offers an intriguing combination of regional commerce, university-driven demand, and proximity to outdoor recreation. Its location within easy driving distance of both the Twin Cities metro and the South Dakota border means it draws a mix of road-trippers, visiting families, and outdoor enthusiasts heading to Camden State Park. Combined with its walkable downtown, friendly atmosphere, and stable year-round population, Marshall presents a quietly compelling opportunity for hosts looking to serve southwestern Minnesota travelers.
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