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Naalehu, HI
Challenging To Investors
Local STR Agent
Local STR Agent

Yes, short-term rentals are allowed in Naalehu, HI, but they are subject to Hawaii County regulations. Naalehu, located in the Ka'u district on the Big Island, falls under the County of Hawaii's short-term vacation rental (STVR) framework established by Ordinance 2018-114. This means that while Naalehu itself does not have city-specific regulations, short-term rental operators must comply with county-wide requirements that govern where STVRs can operate, what permits are needed, and ongoing compliance obligations.
It's important to understand that Naalehu is in a rural, southern location on the island, and the permitted zoning districts for STVRs are limited. Property owners must verify their zoning before investing in or operating a short-term rental in this area.
Naalehu hosts earn a median $23,964/year with $146 ADR and 58% occupancy.
Top performers pull in $33,788+ per year.
See the full Naalehu market breakdownStarting a short-term rental business in Naalehu requires following a structured process that begins with property due diligence and continues through permit acquisition, tax registration, and ongoing compliance management.
Before purchasing or converting any property in Naalehu for short-term rental use, conduct thorough zoning verification. Contact the Hawaii County Planning Department to confirm whether your specific property is located in a permitted zoning district. The permitted zones for STVRs include:
If your property is not in a permitted zone but was operating as an STVR before April 1, 2019, you may be eligible for a Nonconforming Use Certificate (NUC), which would allow continued operation.
Establish your business entity and register for required state tax licenses:
Prepare your property to meet safety and habitability standards:
Submit complete applications to the Hawaii County Planning Department, including all required documents, fees, and supporting materials. Monitor application status and respond promptly to any requests for additional information or modifications.
Short-Term Vacation Rental Registration (STVR)
Nonconforming Use Certificate (NUC)
State Tax Licenses
Property and Ownership Information:
Required Plans and Drawings:
Compliance Documentation:
Application Forms:
Definition and Scope: STVRs in Hawaii County are defined as dwelling units with no more than five bedrooms for rent, rented for periods of less than 30 consecutive days, where the owner or operator does not reside on the building site. This definition applies to all areas of the county, including Naalehu.
Zoning Restrictions: STVRs are prohibited in single-family residential (RS) and agricultural (A) zoning districts. Properties in these districts that were operating as STVRs before April 1, 2019, may qualify for a Nonconforming Use Certificate to continue operation.
Operational Standards:
Nonconforming Use Certificate (NUC) Requirements: Properties operating as STVRs outside permitted zones before April 1, 2019, must:
Tax Requirements:
Tax Collection and Remittance:
Rural Character Considerations: As a rural community, Naalehu has specific considerations that may affect STVR operations:
Environmental and Natural Resource Protection:
Main Office (Hilo)
West Hawaii Office (Kona)
Online Resources:
Main Office
Online Services:
This comprehensive guide provides all the essential information needed to understand, establish, and maintain a compliant short-term rental operation in Naalehu, Hawaii. Always verify current regulations and requirements with the Hawaii County Planning Department, as regulations may change and individual property circumstances can affect compliance obligations.
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Naalehu is a small rural community in the Ka'u District on the southern flank of the Big Island of Hawaii, in Hawaii County. With a population of roughly 1,000 residents, it has the laid-back feel of an old sugar-plantation town and serves as the main commercial hub for the sparsely populated southern tip of the island. Travelers pass through on the way to some of the Big Island's most dramatic landscapes, and the town is widely recognized as the southernmost community in the United States along a paved highway. It sits along Route 11, the Mamalahoa Highway, about 75 miles southwest of Hilo, the island's largest city, and roughly 60 miles southeast of Kailua-Kona.
About 30 miles to the northeast along the highway, Hawaii Volcanoes National Park showcases two of the world's most accessible active volcanoes, Kilauea and Mauna Loa, along with lava tubes, steaming craters, and rainforest trails. The park is the single biggest draw for visitors to the southern end of the island, and many guests use Naalehu as a quiet overnight base rather than commuting from Hilo or Kona. The drive winds upward through pastureland and ohia forest, with pull-offs for views across the Ka'u coastline.
Just a few minutes south of town, Punalu'u Black Sand Beach is one of the most photographed shorelines in Hawaii. The jet-black sand is created by lava flowing into the ocean and breaking apart, and the calm cove frequently draws endangered Hawaiian green sea turtles that haul out to rest on the warm shore. Facilities include restrooms, picnic areas, and a freshwater spring, making it an easy stop for travelers heading in either direction along the coast.
About 10 miles southwest of Naalehu, South Point, known in Hawaiian as Ka Lae, marks the southernmost point of land in the United States. The windswept bluff features a tall lighthouse, ancient Hawaiian ruins, and a famous clifftop windmill. From here, a rugged four-wheel-drive road or a roughly three-mile hike leads to Papakōlea Beach, one of only a handful of green sand beaches in the world, colored by olivine crystals eroded from the surrounding cinder cone. The area is a favorite for experienced surfers and freedivers drawn to deep, clear offshore currents.
Surrounded by coffee farms, macadamia orchards, and working cattle ranches, Naalehu offers short-term-rental guests a taste of authentic rural Hawaii that has largely disappeared from busier resort areas. With Hawaii Volcanoes National Park to the northeast, black and green sand beaches to the south, and a string of scenic overlooks in between, it combines the tranquility of small-town country living with some of the most geologically fascinating terrain in the Pacific.
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